MBM Master of Business Management
The MBM program at the University of Essex is designed to develop well-rounded business...
BA Events Management
Colchester Campus
INTAKE: October
Program Overview
The BA Events Management program at the University of Essex offers students a comprehensive understanding of the dynamic and multifaceted events industry. Through a blend of theoretical knowledge and practical skills development, students explore the strategic planning, organization, marketing, and execution of various events, ranging from corporate conferences and exhibitions to cultural festivals and sporting events. The curriculum covers topics such as event planning and logistics, budgeting and financial management, risk assessment, stakeholder engagement, and event marketing. Students also learn about the social, economic, and cultural impacts of events on communities and destinations. Through hands-on projects, internships, and industry collaborations, students gain valuable real-world experience and develop the skills necessary to thrive in the fast-paced and competitive events industry.
1. Event Planning and Logistics: The BA Events Management program provides students with a solid foundation in event planning and logistics, covering the process of conceptualizing, organizing, and executing events of various scales and types. Students learn about venue selection, scheduling, technical production, health and safety regulations, and contingency planning to ensure the successful execution of events.
2. Marketing and Promotion Strategies: Students explore effective marketing and promotion strategies tailored to the events industry, including digital marketing, social media engagement, branding, and public relations. They learn how to identify target audiences, create engaging promotional materials, and leverage marketing channels to attract attendees and sponsors.
3. Financial Management and Budgeting: The curriculum includes modules on financial management and budgeting, equipping students with the skills to develop budgets, manage finances, and maximize revenue streams for events. Students learn about cost estimation, pricing strategies, sponsorship negotiation, and financial reporting.
4. Stakeholder Engagement and Relationship Management: Students study the importance of stakeholder engagement and relationship management in the events industry. They learn how to communicate effectively with clients, suppliers, sponsors, vendors, and other stakeholders to build collaborative partnerships and ensure successful event outcomes.
5. Risk Assessment and Crisis Management: The program emphasizes the importance of risk assessment and crisis management in event planning and execution. Students learn how to identify potential risks, develop risk mitigation strategies, and respond effectively to unexpected challenges and emergencies to ensure the safety and security of event attendees.
6. Industry Trends and Innovations: Students stay abreast of industry trends, emerging technologies, and innovations shaping the events landscape. They explore topics such as sustainability practices, virtual and hybrid events, experiential marketing, and the integration of technology into event experiences.
Location
Colchester Campus
Score
IELTS: 6
Tuition Fee
£ 17700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75.
- PTE Academic: A minimum overall score of 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.
Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.
It is important to note that scholarship availability, eligibility criteria, and application processes may change over time.
Graduating with a Bachelor of Arts (BA) degree in Events Management from the University of Essex opens doors to exciting and diverse career opportunities within the events and hospitality industry. Events management professionals play a crucial role in planning, organizing, and executing a wide range of events, from corporate conferences and trade shows to music festivals, weddings, and sporting events.
1. Event Manager Graduates can pursue roles as event managers, responsible for overseeing all aspects of event planning and execution. They work closely with clients, vendors, and stakeholders to ensure seamless and successful events.
2. Event Coordinator Graduates may start their careers as event coordinators, assisting in the logistical and operational aspects of event management. They handle tasks such as venue coordination, vendor management, and attendee registration.
3. Wedding Planner Graduates with a specialization in wedding planning can work as wedding planners, assisting couples in organizing and coordinating every aspect of their special day, including venue selection, catering, decor, and entertainment.
4. Exhibition and Trade Show Organizer Graduates can pursue careers in organizing exhibitions, trade shows, and expos. They coordinate exhibitors, manage booth setups, and oversee event logistics to ensure a successful showcase for businesses and industries.
5. Corporate Events Specialist Graduates may work for companies or organizations specializing in corporate events, including product launches, conferences, seminars, and team-building activities. They design and execute events that align with corporate objectives and brand identity.
6. Festival and Concert Producer Graduates interested in the entertainment industry can work as festival or concert producers, managing large-scale events such as music festivals, concerts, and cultural gatherings. They handle artist bookings, stage production, and audience engagement.
7. Destination Event Manager Graduates can work in destination management, specializing in organizing events in popular tourist destinations. They collaborate with local suppliers, hospitality providers, and tourism boards to create memorable events for visitors.
8. Venue Manager Graduates may pursue careers as venue managers, responsible for overseeing the operations and activities of event spaces such as hotels, conference centers, and event venues. They ensure that venues meet client requirements and industry standards.
9. Event Marketing and Promotion Graduates with strong marketing skills can work in event marketing and promotion roles, developing marketing campaigns, engaging sponsors, and attracting attendees to events through digital and traditional marketing channels.
10. Entrepreneurship and Event Business Owner Some graduates choose to start their own event management businesses, offering specialized event planning and management services to clients in various industries.
