MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
BSc (Hons) Marketing With a Year Abroad
Singleton Park Campus
INTAKE: September
Program Overview
Swansea University's BSc (Hons) Marketing With a Year Abroad program offers students an immersive educational experience in marketing combined with the opportunity to gain international exposure. This program provides students with a comprehensive understanding of marketing principles, strategies, and practices while allowing them to study abroad for a year to broaden their perspectives and enhance their intercultural competencies.
Curriculum: The curriculum of the BSc (Hons) Marketing With a Year Abroad program is designed to cover a wide range of topics essential to understanding marketing in a global context. Students engage in modules focusing on consumer behavior, market research, branding, advertising, digital marketing, international marketing, and strategic marketing management. Additionally, the inclusion of a year abroad component allows students to study marketing in different cultural and business environments, gaining insights into international marketing practices and trends.
Research Focus: Swansea University's Marketing program maintains a strong research focus, with faculty members actively engaged in research across various areas of marketing. Students have the opportunity to participate in research projects during their studies and may also conduct research during their year abroad. This research-oriented approach enables students to develop critical thinking skills, research methodologies, and a deeper understanding of marketing theories and practices, while also gaining practical experience in applying marketing concepts in different cultural contexts.
Industry Engagement: The university places a strong emphasis on industry engagement, providing students with opportunities to gain practical experience and establish connections with marketing professionals. Through industry placements, internships, guest lectures, and networking events, students interact with marketing practitioners, industry leaders, and marketing agencies. This industry engagement allows students to apply their academic learning in real-world marketing contexts, gain valuable insights into industry practices, and enhance their employability upon graduation.
Global Perspective: The BSc (Hons) Marketing With a Year Abroad program emphasizes a global perspective, preparing students to understand marketing dynamics in diverse cultural and business environments. Students have the opportunity to gain international experience during their year abroad, studying marketing in different countries and working on international marketing projects. This global exposure enables students to develop cross-cultural competencies, adaptability, and sensitivity to cultural differences, preparing them for careers in global marketing and international business.
Location
Singleton Park Campus
Score
IELTS 6
Tuition Fee
£ 17750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
Graduates of Swansea University's BSc (Hons) Marketing With a Year Abroad program are well-prepared to pursue diverse and rewarding career opportunities in the dynamic field of marketing, both domestically and internationally.
International Marketing Manager: Graduates can work as international marketing managers for multinational companies, responsible for developing and implementing marketing strategies to promote products or services in global markets. They may conduct market research, analyze international consumer behavior, coordinate marketing campaigns across multiple countries, and manage relationships with international partners and distributors.
Global Brand Manager: Graduates can pursue careers as global brand managers, overseeing the development and management of brand strategies for global brands. They may work for multinational corporations, leading brand positioning, messaging, and marketing initiatives to ensure brand consistency and relevance across diverse cultural and geographical markets.
International Market Research Analyst: Graduates can work as market research analysts specializing in international markets, conducting research to gather insights into international consumer preferences, market trends, and competitor activities. They may use data analysis tools, surveys, focus groups, and market intelligence to provide actionable recommendations for international marketing strategies and decision-making.
International Business Development Manager: Graduates can work as international business development managers, identifying and pursuing business opportunities in international markets. They may research new market opportunities, develop market entry strategies, establish partnerships or distribution channels, and negotiate international business deals to expand the company's presence and revenue streams globally.
Digital Marketing Specialist (International Focus): Graduates can specialize in digital marketing roles with an international focus, leveraging digital channels such as social media, search engines, and online advertising to reach international audiences and drive engagement and conversions. They may develop global digital marketing campaigns, optimize websites for international SEO, and localize digital content for different markets and languages.
International Trade Specialist: Graduates can work in international trade roles, facilitating the import and export of goods and services between countries. They may work for government agencies, trade associations, or international trade organizations, providing expertise on trade regulations, tariffs, customs procedures, and market access requirements to support international business transactions.
International Marketing Consultant: Graduates can work as international marketing consultants, providing strategic advice and expertise to businesses seeking to expand their presence in international markets. They may offer services such as market analysis, market entry strategies, localization strategies, and cross-cultural marketing insights to help clients navigate the complexities of global marketing and achieve their international business goals.
International Sales Manager: Graduates can pursue careers as international sales managers, leading sales teams and strategies to drive revenue growth in international markets. They may develop sales plans, establish sales targets for different regions or countries, manage international sales channels, and build relationships with key clients and partners to increase market share and profitability globally.
