BSc (Hons) Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• PTE Academic: A minimum overall score of 56 with no individual score below 56.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University. 

International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.

Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.

Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.

Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.

Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.

Graduates of Swansea University's BSc (Hons) Marketing program are well-equipped to pursue diverse and exciting career opportunities in various sectors of the marketing industry.

Marketing Manager: Graduates can work as marketing managers for companies across different industries, responsible for developing and implementing marketing strategies to promote products or services. They may oversee market research, branding, advertising campaigns, digital marketing initiatives, and customer relationship management to achieve business objectives and increase market share.

Advertising Executive: Graduates can pursue careers in advertising agencies, working as advertising executives or account managers. They may be involved in creating advertising campaigns, developing creative concepts, liaising with clients, managing budgets, and coordinating with creative teams to produce effective advertising materials for print, digital, or broadcast media.

Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the reputation and visibility of brands. They may develop brand strategies, oversee brand positioning and messaging, manage brand assets, and monitor brand performance to ensure alignment with company objectives and customer preferences.

Market Research Analyst: Graduates can work as market research analysts, conducting research to gather and analyze data on consumer preferences, market trends, and competitor activities. They may use various research methodologies, such as surveys, focus groups, and data analytics, to provide insights and recommendations to support strategic decision-making and marketing planning.

Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. They may create digital marketing campaigns, optimize website performance, analyze digital metrics, and leverage technology to reach target audiences and drive engagement and conversions.

Public Relations (PR) Specialist: Graduates can work in PR agencies or in-house PR departments, managing communication and building relationships with stakeholders, media, and the public. They may develop PR strategies, write press releases, handle media inquiries, organize events, and manage crisis communication to enhance brand reputation and maintain positive public perception.

Sales Manager: Graduates can pursue careers as sales managers, overseeing sales teams and strategies to achieve revenue targets and business objectives. They may develop sales plans, train and motivate sales staff, establish sales territories, negotiate contracts, and build relationships with key clients to drive sales growth and profitability.

Marketing Consultant: Graduates can work as marketing consultants, providing expertise and strategic advice to businesses on marketing-related issues. They may offer services such as market analysis, marketing strategy development, brand positioning, customer segmentation, and marketing campaign evaluation to help clients optimize their marketing efforts and achieve competitive advantage.