MBM Master of Business Management
The MBM program at the University of Essex is designed to develop well-rounded business...
BSc Marketing
Southend Campus
INTAKE: October
Program Overview
The BSc Marketing program at the University of Essex provides students with a comprehensive understanding of marketing principles and practices, preparing them for exciting careers in the dynamic field of marketing and business. This degree equips students with the knowledge and skills necessary to thrive in the competitive global marketplace. The curriculum covers key areas such as consumer behavior, market research, digital marketing, branding, and strategic marketing management. Students engage in practical learning experiences, including case studies, projects, and internships, gaining real-world insights and developing essential professional competencies.
1. Marketing Strategy and Planning Students delve into the strategic aspects of marketing, learning how to develop effective marketing plans and strategies to achieve organizational objectives. They explore market segmentation, targeting, and positioning strategies, analyzing consumer behavior and market trends to inform strategic decision-making.
2. Digital Marketing In today's digital age, digital marketing is essential for businesses. The program emphasizes digital marketing skills, covering topics such as social media marketing, content marketing, SEO, email marketing, and digital analytics. Students gain hands-on experience using digital marketing tools and platforms.
3. Market Research and Analytics Understanding consumer preferences and market trends is crucial for successful marketing campaigns. Students learn how to conduct market research, analyze data, and interpret insights to inform marketing strategies. They acquire skills in quantitative and qualitative research methods.
4. Brand Management Brands play a critical role in shaping consumer perceptions and loyalty. The program explores brand management principles, including brand positioning, brand identity, and brand communication strategies. Students learn how to build, protect, and manage brands in competitive markets.
5. Advertising and Promotion Effective advertising and promotional strategies are essential for reaching target audiences and driving sales. Students study advertising techniques, integrated marketing communications, and promotional campaigns. They gain practical skills in creating advertising content and managing promotional activities.
6. Professional Development and Industry Engagement The BSc Marketing program emphasizes professional development and industry engagement. Students have opportunities to attend guest lectures, workshops, and networking events with industry professionals. They also undertake internships or placements to gain valuable hands-on experience and build industry connections.
Location
Southend Campus
Score
IELTS: 6
Tuition Fee
£ 18600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75.
- PTE Academic: A minimum overall score of 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.
Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.
It is important to note that scholarship availability, eligibility criteria, and application processes may change over time.
The BSc Marketing program at the University of Essex opens up a wide range of exciting career opportunities for graduates. With a strong foundation in marketing principles and practical skills, students are well-prepared to thrive in various sectors of the industry.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for overseeing marketing campaigns, developing strategies, and managing marketing teams. They play a crucial role in driving brand awareness and revenue growth for organizations.
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Digital Marketing Specialist: Given the increasing importance of digital platforms, graduates can specialize in digital marketing roles. They can work as digital marketing specialists, focusing on social media marketing, content creation, SEO, PPC advertising, and email marketing.
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Market Research Analyst: Graduates can pursue careers as market research analysts, responsible for gathering and analyzing market data to inform marketing strategies. They conduct consumer research, track industry trends, and provide insights that help organizations make informed business decisions.
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Brand Manager: Brand managers are responsible for developing and implementing brand strategies to enhance brand awareness and reputation. Graduates with a BSc in Marketing possess the skills to excel in brand management roles, overseeing brand positioning, communication, and identity.
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Advertising Executive: Graduates can work in advertising agencies or within organizations as advertising executives. They develop and execute advertising campaigns, working closely with creative teams to deliver impactful messaging and visuals to target audiences.
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Sales Manager: Marketing graduates can pursue careers in sales management, where they oversee sales teams, develop sales strategies, and drive revenue growth through effective sales and marketing initiatives.
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Digital Strategist: With expertise in digital marketing, graduates can work as digital strategists, helping organizations optimize their online presence and digital marketing efforts. They leverage data and analytics to drive digital growth and engagement.
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Product Manager: Product managers are responsible for developing and managing product strategies, including pricing, promotion, and distribution. Marketing graduates possess the skills to excel in product management roles, driving product success in competitive markets.
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Public Relations (PR) Specialist: Graduates can pursue roles in PR agencies or within organizations as PR specialists. They manage communication strategies, handle media relations, and enhance brand reputation through effective PR campaigns.
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Market Development Manager: In this role, graduates work to expand market reach and identify new business opportunities. They develop market expansion strategies, assess market demand, and implement growth initiatives.
