MSc International Marketing and Entrepreneurship

Southend Campus

 

INTAKE: October

Program Overview

The MSc International Marketing and Entrepreneurship program at the University of Essex is designed to provide students with a comprehensive understanding of marketing strategies, entrepreneurship principles, and global business dynamics. This program equips students with the knowledge and skills necessary to navigate the competitive international marketplace and develop successful marketing and entrepreneurial ventures.

  1. Marketing Strategies: Students gain a solid foundation in marketing theories and concepts, exploring topics such as consumer behavior, market research, brand management, and digital marketing. They learn how to develop effective marketing strategies to reach and engage target audiences in diverse cultural and international contexts.

  2. International Business Environment: The program focuses on understanding the complexities of the global business environment. Students explore the economic, political, and cultural factors that shape international markets. They gain insights into international trade, global supply chains, and the challenges and opportunities of conducting business across borders.

  3. Entrepreneurial Mindset: The program fosters an entrepreneurial mindset, encouraging students to think creatively, identify market opportunities, and develop innovative business ideas. Students learn how to assess the feasibility of business ventures, conduct market research, and develop business plans for new ventures.

  4. Innovation and New Product Development: Students explore the process of innovation and new product development, gaining insights into how businesses create and launch new products and services. They learn how to identify market gaps, develop unique value propositions, and implement effective strategies for product commercialization.

  5. International Market Entry Strategies: Students study various strategies for entering and expanding into international markets. They explore market entry modes, distribution channels, and international marketing communication strategies. Students gain an understanding of how to adapt marketing strategies to different cultural contexts and effectively compete in the global marketplace.

  6. Entrepreneurial Leadership: The program emphasizes the development of entrepreneurial leadership skills. Students learn how to inspire and motivate teams, manage entrepreneurial ventures, and foster a culture of innovation and growth within organizations.

  7. Applied Learning: The University of Essex offers opportunities for applied learning through case studies, real-world projects, and industry collaborations. Students may engage with local businesses or participate in internships, gaining practical experience and developing valuable industry connections.

Pollster Education

Location

Southend Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 20350

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of  50 to 55% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90.
    • PTE Academic: A minimum overall score of 62 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.  

  1. Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
  2. International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
  3. Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
  4. Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
  5. Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
  6. Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.

It is important to note that scholarship availability, eligibility criteria, and application processes may change over time. 

Graduates of the MSc International Marketing and Entrepreneurship program have diverse career prospects in the global business landscape. 

  1. International Marketing Manager: Graduates can work as international marketing managers, responsible for developing and implementing marketing strategies across international markets. They may analyze market trends, conduct market research, and oversee marketing campaigns to drive business growth.

  2. Entrepreneur/Start-up Founder: Graduates can pursue entrepreneurial ventures by launching their own businesses or start-ups. They may use their knowledge of international marketing and entrepreneurship to develop innovative products or services and create successful ventures.

  3. Product Manager: Graduates can work as product managers, overseeing the development, marketing, and launch of new products or services. They may be responsible for identifying market opportunities, conducting market research, and driving product innovation.

  4. Business Development Manager: Graduates can work as business development managers, identifying and pursuing new business opportunities in international markets. They may be involved in market expansion, strategic partnerships, and international sales growth.

  5. Market Research Analyst: Graduates can work as market research analysts, conducting research to assess market trends, consumer preferences, and competitive landscapes. They may provide valuable insights to businesses to inform marketing and business strategies.

  6. International Sales Manager: Graduates can pursue careers as international sales managers, responsible for developing and managing sales strategies in international markets. They may collaborate with international partners, negotiate deals, and drive revenue growth.


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