MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
BSc (Hons) Business Management (Marketing) With a Year In Industry
Bay Campus
INTAKE: Jan & Sept
Program Overview
Swansea University, located in the UK, offers a comprehensive BSc (Hons) Business Management (Marketing) program with an invaluable Year In Industry option. This program is designed to equip students with the necessary knowledge and skills to excel in the dynamic field of marketing, providing them with practical industry experience to complement their academic learning.
Curriculum: The curriculum of the BSc (Hons) Business Management (Marketing) program at Swansea University is carefully structured to cover essential marketing principles, strategies, and techniques. Students study modules such as marketing management, consumer behavior, market research, digital marketing, branding, and advertising. Additionally, elective modules allow students to explore specialized areas such as international marketing, social media marketing, and marketing analytics. The Year In Industry component offers students the opportunity to undertake a placement with a host organization, gaining hands-on experience and applying theoretical knowledge to real-world marketing projects and challenges.
Research Focus: Swansea University maintains a strong research focus within the BSc (Hons) Business Management (Marketing) program. Students have the opportunity to engage in research projects, seminars, and workshops that explore cutting-edge issues and trends in marketing. Faculty members are actively involved in research activities, contributing to the advancement of knowledge in the field. This research-driven approach enhances students' critical thinking skills and allows them to apply theoretical concepts to practical marketing problems encountered during their industry placement.
Industry Engagement: The BSc (Hons) Business Management (Marketing) program at Swansea University fosters close ties with industry to ensure that students are well-prepared for the demands of the marketing profession. The university collaborates with leading marketing agencies, companies, and industry experts to provide students with insights into industry best practices, emerging trends, and career opportunities. Guest lectures, industry projects, internships, and networking events enable students to gain practical experience, build valuable connections, and develop transferable skills valued by employers.
Global Perspective: Swansea University promotes a global perspective within the BSc (Hons) Business Management (Marketing) program, recognizing the importance of understanding marketing in a global context. Students explore topics such as international marketing, cross-cultural consumer behavior, and global marketing strategies, gaining insights into the complexities of marketing in diverse cultural environments. The Year In Industry option allows students to gain international experience by undertaking placements with multinational corporations or organizations operating in global markets, further enhancing their global perspective and intercultural competencies.
Location
Bay Campus
Score
IELTS 6
Tuition Fee
£ 17750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
Graduates of Swansea University's esteemed BSc (Hons) Business Management (Marketing) program with a Year In Industry have a multitude of exciting career pathways available to them in the field of marketing and beyond.
Marketing Manager: Many graduates choose to pursue careers as marketing managers, overseeing the development and implementation of marketing strategies for organizations. They are responsible for managing marketing campaigns, analyzing market trends, identifying target audiences, and evaluating marketing effectiveness. Graduates with a Year In Industry bring practical insights and experience to the role, making them well-equipped to lead marketing initiatives and drive business growth.
Digital Marketing Specialist: With the increasing importance of digital channels, graduates may specialize in digital marketing roles. They may work as digital marketing specialists, responsible for managing online advertising campaigns, optimizing websites for search engines, and leveraging social media platforms to reach target audiences. Graduates with a Year In Industry have hands-on experience with digital marketing tools and techniques, making them valuable assets in navigating the digital landscape.
Market Research Analyst: Graduates may pursue careers as market research analysts, helping organizations gather insights into consumer preferences, market trends, and competitor strategies. They are responsible for designing research studies, collecting and analyzing data, and preparing reports to inform marketing decisions. Graduates with a Year In Industry have practical experience in conducting market research, making them skilled in interpreting data and providing actionable recommendations.
Brand Manager: Some graduates choose to specialize in brand management roles, focusing on building and managing brand identities for organizations. They may work as brand managers, responsible for developing brand strategies, managing brand portfolios, and ensuring brand consistency across all marketing channels. Graduates with a Year In Industry have firsthand experience in brand management practices, enabling them to create compelling brand narratives and engage with target audiences effectively.
Advertising Executive: Graduates may pursue careers in advertising, working for advertising agencies or in-house marketing teams. They may work as advertising executives, responsible for developing advertising campaigns, creating ad copies, and selecting media channels to reach target audiences. Graduates with a Year In Industry have practical experience in advertising campaign management, making them adept at crafting impactful messages and executing advertising strategies.
