MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
BSc (Hons) Business Management (Marketing) With a Year Abroad
Bay Campus
INTAKE: September
Program Overview
Swansea University, situated in the UK, offers a prestigious BSc (Hons) Business Management (Marketing) program with an enriching Year Abroad option. This program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices, coupled with valuable international experience.
Curriculum: The curriculum of the BSc (Hons) Business Management (Marketing) program at Swansea University is carefully structured to cover core concepts in marketing, alongside essential business management modules. Students study modules such as marketing management, consumer behavior, marketing research, digital marketing, branding, and advertising. Additionally, elective modules allow students to explore specialized areas such as international marketing, cross-cultural consumer behavior, and global marketing strategies. The Year Abroad component offers students the opportunity to study at one of Swansea University's partner institutions abroad, gaining valuable international perspectives and enhancing their cross-cultural competencies.
Research Focus: Swansea University places a strong emphasis on research within the BSc (Hons) Business Management (Marketing) program. Students have the opportunity to engage in research projects, seminars, and workshops that explore current issues and trends in marketing. Faculty members are actively involved in research activities, contributing to the advancement of knowledge in the field. This research-driven approach enhances students' critical thinking skills and allows them to apply theoretical concepts to practical marketing challenges encountered during their Year Abroad experience.
Industry Engagement: The BSc (Hons) Business Management (Marketing) program at Swansea University fosters close ties with industry to ensure that students are well-prepared for the demands of the marketing profession. The university collaborates with leading marketing agencies, companies, and industry experts to provide students with insights into industry best practices, emerging trends, and career opportunities. Guest lectures, industry projects, internships, and networking events enable students to gain practical experience, build valuable connections, and develop transferable skills valued by employers.
Global Perspective: Swansea University promotes a global perspective within the BSc (Hons) Business Management (Marketing) program, recognizing the importance of understanding marketing in a global context. Students explore topics such as international marketing, cross-cultural consumer behavior, and global marketing strategies, gaining insights into the complexities of marketing in diverse cultural environments. The Year Abroad option allows students to immerse themselves in a different cultural setting, fostering intercultural awareness and preparing them to work in global marketing roles.
Location
Bay Campus
Score
IELTS 6
Tuition Fee
£ 17750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
Graduates of Swansea University's distinguished BSc (Hons) Business Management (Marketing) program with a Year Abroad have a multitude of exciting career opportunities awaiting them in the dynamic field of marketing and beyond.
Global Marketing Roles: With the valuable international experience gained during the Year Abroad, graduates are well-prepared to pursue global marketing roles. They may work in multinational corporations, international marketing agencies, or global brands, handling responsibilities such as global market analysis, international branding, product localization, and cross-cultural marketing communications. Their cross-cultural competencies and understanding of global market dynamics make them valuable assets in organizations operating across borders.
International Market Research and Analysis: Graduates may specialize in international market research and analysis, helping organizations gather insights into global market trends, consumer behavior, and competitor strategies. They may work as market research analysts, data scientists, or marketing consultants, using qualitative and quantitative research methods to collect and analyze data, and providing actionable recommendations to inform marketing strategies. Graduates with expertise in international market research play a vital role in guiding organizations' decision-making processes in global markets.
Cross-Cultural Marketing Communications: Some graduates choose to focus on cross-cultural marketing communications roles, developing strategies and campaigns that resonate with diverse audiences worldwide. They may work as marketing communications managers, digital marketing specialists, or brand strategists, creating compelling messaging and content that transcends cultural barriers and effectively engages multicultural audiences. Graduates leverage their intercultural competencies and creative skills to craft marketing campaigns that drive brand awareness, customer engagement, and loyalty on a global scale.
Global Brand Management: Graduates may pursue careers in global brand management, overseeing the development, positioning, and promotion of brands in international markets. They may work as brand managers, brand strategists, or brand consultants, responsible for building and maintaining brand equity, managing brand portfolios, and ensuring brand consistency across diverse markets and channels. Graduates play a crucial role in shaping brand perceptions and driving brand success in competitive global markets.
International Business Development and Partnerships: Some graduates may choose to explore opportunities in international business development and partnerships, forging strategic alliances and expanding market presence in global markets. They may work as business development managers, strategic partnership managers, or international sales executives, identifying new business opportunities, negotiating partnerships, and expanding distribution networks across borders. Graduates with a background in marketing play a pivotal role in driving business growth and market expansion strategies in international markets.
