MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
BSc (Hons) Business Management (Marketing)
Bay Campus
INTAKE: Jan & Sept
Program Overview
Swansea University, located in the UK, offers a prestigious BSc (Hons) Business Management (Marketing) program. This program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques, equipping them with the knowledge and skills necessary to succeed in the dynamic field of marketing.
Curriculum: The curriculum of the BSc (Hons) Business Management (Marketing) program at Swansea University is carefully crafted to cover core concepts in marketing, alongside essential business management modules. Students study modules such as marketing management, consumer behavior, marketing research, digital marketing, branding, and advertising. Additionally, elective modules allow students to explore specialized areas such as international marketing, social media marketing, and marketing analytics. The curriculum is designed to blend theoretical knowledge with practical skills, ensuring that students are well-prepared to tackle real-world marketing challenges.
Research Focus: Swansea University maintains a strong research focus within the BSc (Hons) Business Management (Marketing) program. Students have the opportunity to engage in research projects, seminars, and workshops that explore current issues and trends in marketing. Faculty members are actively involved in research activities, contributing to the advancement of knowledge in the field. This research-driven approach enhances students' critical thinking skills and allows them to apply theoretical concepts to practical marketing problems.
Industry Engagement: The BSc (Hons) Business Management (Marketing) program at Swansea University fosters close ties with industry to ensure that students are well-prepared for the demands of the marketing profession. The university collaborates with leading marketing agencies, companies, and industry experts to provide students with insights into industry best practices, emerging trends, and career opportunities. Guest lectures, industry projects, internships, and networking events enable students to gain practical experience, build valuable connections, and develop transferable skills valued by employers.
Global Perspective: Swansea University promotes a global perspective within the BSc (Hons) Business Management (Marketing) program, recognizing the importance of understanding marketing in a global context. Students explore topics such as international marketing, cross-cultural consumer behavior, and global marketing strategies, gaining insights into the complexities of marketing in diverse cultural environments. Study abroad programs, international exchanges, and multicultural experiences further enhance students' global perspectives and prepare them to work in global marketing roles.
Location
Bay Campus
Score
IELTS 6
Tuition Fee
£ 17750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
Graduates of Swansea University's prestigious BSc (Hons) Business Management (Marketing) program have a wide range of exciting career opportunities available to them in the field of marketing and related areas.
Marketing Specialist Roles: Many graduates choose to pursue careers as marketing specialists within organizations. They may work as marketing executives, marketing coordinators, or brand managers, responsible for developing marketing strategies, managing advertising campaigns, conducting market research, and analyzing consumer behavior. Graduates play a crucial role in helping organizations promote their products or services effectively and achieve their marketing objectives.
Digital Marketing: With the rise of digital platforms and online marketing channels, graduates may specialize in digital marketing roles. They may work as digital marketing managers, social media specialists, or search engine optimization (SEO) analysts, responsible for leveraging digital tools and technologies to reach target audiences, increase brand awareness, and drive online engagement. Graduates with expertise in digital marketing play a vital role in helping organizations navigate the digital landscape and capitalize on digital marketing opportunities.
Market Research and Analytics: Some graduates choose to focus on market research and analytics roles, helping organizations gather insights into market trends, consumer preferences, and competitor strategies. They may work as market research analysts, data analysts, or marketing researchers, using qualitative and quantitative research methods to collect and analyze data, and provide actionable recommendations to inform marketing decision-making. Graduates with strong analytical skills are in high demand as organizations seek to make data-driven marketing decisions.
Advertising and Public Relations: Graduates may pursue careers in advertising and public relations, working for advertising agencies, public relations firms, or in-house marketing teams. They may work as advertising executives, media planners, or public relations specialists, responsible for developing advertising campaigns, managing media relations, and enhancing brand image and reputation. Graduates play a key role in creating compelling messaging and communication strategies to connect with target audiences and build brand loyalty.
Sales and Business Development: Some graduates may choose to pursue careers in sales and business development, focusing on generating revenue and expanding customer base. They may work as sales representatives, account managers, or business development executives, responsible for identifying sales opportunities, building client relationships, and driving revenue growth. Graduates with a background in marketing are well-equipped to understand customer needs, communicate value propositions, and drive sales success.
