MBM Master of Business Management
The MBM program at the University of Essex is designed to develop well-rounded business...
MSc Management (Marketing)
Colchester Campus
INTAKE: October
Program Overview
The MSc Management (Marketing) program at the University of Essex is designed to provide students with a comprehensive understanding of marketing principles and practices. This program focuses on developing the knowledge and skills necessary to excel in marketing management roles in various industries.
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Marketing Foundations: The program offers a solid foundation in marketing principles, including consumer behavior, marketing research, strategic marketing planning, brand management, and digital marketing. Students gain a deep understanding of how marketing influences consumer choices and how to create effective marketing strategies.
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Specialization in Marketing: The program allows students to specialize in various areas of marketing based on their interests and career goals. Specialization options may include digital marketing, international marketing, brand management, advertising, or marketing analytics. These specializations provide in-depth knowledge and skills in specific areas of marketing.
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Contemporary Marketing Practices: The program focuses on current trends and practices in marketing. Students learn about the impact of digital technologies on marketing strategies, the use of social media and online platforms for marketing communication, and the importance of data-driven decision making. They gain practical skills in utilizing marketing tools and platforms to create impactful marketing campaigns.
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Applied Learning: The program emphasizes practical application of marketing knowledge and skills. Students engage in real-world projects, case studies, and simulations to develop their problem-solving abilities and critical thinking skills. They work on marketing projects for real companies, allowing them to apply their theoretical knowledge to practical marketing challenges.
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Industry Connections: The University of Essex has strong connections with industry, providing students with opportunities for networking and industry engagement. Students have the chance to interact with guest speakers from the marketing field, participate in marketing events and conferences, and undertake internships with leading marketing companies. These industry connections enhance students' understanding of marketing practices and provide valuable insights into the industry.
Location
Colchester Campus
Score
IELTS 6.5
Tuition Fee
£ 20350
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.
- Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
- International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
- Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
- Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
- Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
- Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.
It is important to note that scholarship availability, eligibility criteria, and application processes may change over time.
Graduates of the MSc Management (Marketing) program have excellent career prospects in the field of marketing.
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Marketing Manager: Graduates can pursue managerial roles in marketing departments, overseeing marketing strategies, campaigns, and initiatives. They may be responsible for market research, product development, brand management, and customer relationship management.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing channels, social media marketing, search engine optimization, content marketing, and analytics. They may work in digital agencies or within the marketing departments of organizations.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, positioning, and messaging. They ensure consistency in brand communication across various touchpoints and work on building brand equity.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to gather insights into consumer behavior, market trends, and competitors. They help organizations make data-driven decisions and develop effective marketing strategies.
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Advertising Manager: Graduates can pursue careers in advertising agencies or within the advertising departments of organizations. They develop and execute advertising campaigns, coordinate with creative teams, media planners, and clients to create impactful advertisements.
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Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to organizations on marketing strategies, market entry, and brand management. They may work with a range of clients across different industries, offering expertise and guidance on marketing-related challenges.
