MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
BA (Hons) Public Relations and Media With a Year In Industry
Singleton Park Campus
INTAKE: September
Program Overview
Swansea University, located in the vibrant city of Swansea, UK, offers an innovative BA (Hons) Public Relations and Media program with a Year in Industry option. This program provides students with an immersive learning experience, combining academic study with practical work placements in the public relations and media industries. Designed to enhance students' employability and industry readiness, Swansea's Public Relations and Media program with a Year in Industry equips graduates with the skills, knowledge, and professional experience needed to succeed in the competitive field of communication and media.
Curriculum: The BA (Hons) Public Relations and Media curriculum at Swansea University is designed to provide students with a comprehensive understanding of the theory, principles, and practices of public relations and media. Core modules cover topics such as media theory, communication strategies, digital media, crisis management, and campaign planning. In addition to academic study, students undertake a year-long industry placement, gaining practical experience and insights into the workings of public relations and media organizations. The curriculum is regularly updated to reflect the latest industry trends, ensuring that students receive a relevant and up-to-date education that prepares them for the realities of the workplace.
Research Focus: Swansea University is committed to fostering a culture of research excellence within its Public Relations and Media program. Faculty members are actively engaged in research projects that explore emerging trends, issues, and challenges in the field of communication and media. Students have the opportunity to participate in research initiatives, gaining valuable insights into the latest theories, methodologies, and best practices in public relations and media. The university's strong research focus ensures that students receive a cutting-edge education that prepares them to navigate the evolving landscape of communication and media industries.
Industry Engagement: Swansea University maintains close ties with industry partners, media organizations, and public relations agencies, providing students with valuable opportunities for industry engagement and networking. Through the Year in Industry option, students undertake a placement with a public relations or media organization, where they gain hands-on experience, build professional networks, and apply theoretical knowledge in real-world settings. The university's industry connections facilitate guest lectures, workshops, and networking events, enabling students to interact with industry professionals and explore potential career pathways in public relations and media.
Global Perspective: As an institution with a diverse and international student body, Swansea University emphasizes the importance of a global perspective in understanding public relations and media. The BA (Hons) Public Relations and Media program exposes students to a variety of cultural, social, and political contexts that shape communication practices and media landscapes around the world. Study abroad opportunities, exchange programs, and multicultural campus events enrich students' cross-cultural experiences and broaden their horizons. Graduates of Swansea's Public Relations and Media program with a Year in Industry emerge with a global mindset, equipped to navigate diverse communication environments and pursue international career opportunities in the field.
Location
Singleton Park Campus
Score
IELTS 6
Tuition Fee
£ 16650
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
A BA (Hons) in Public Relations and Media with a Year in Industry from Swansea University offers graduates a diverse range of career opportunities in the dynamic fields of communication, public relations, and media, enriched by practical industry experience gained during their placement year.
Public Relations Executive: Graduates can pursue careers as public relations executives, working for public relations agencies, corporations, or non-profit organizations. They develop communication strategies, manage media relations, and coordinate public relations campaigns to enhance the reputation and visibility of their clients or organizations.
Media Relations Specialist: With their understanding of media dynamics and communication strategies, graduates can work as media relations specialists, responsible for building relationships with journalists, pitching stories, and securing media coverage for their organizations or clients. They play a crucial role in shaping public perception and managing crisis communication.
Digital Marketing Manager: Graduates can enter the field of digital marketing, leveraging their knowledge of digital media and communication techniques to create and execute marketing campaigns across various online platforms. They may work for marketing agencies, in-house marketing departments, or digital media companies.
Social Media Strategist: With their expertise in social media platforms and digital communication, graduates can work as social media strategists, developing and implementing social media campaigns to engage audiences and build brand awareness. They analyze social media metrics, monitor trends, and optimize content to achieve marketing objectives.
Content Marketing Manager: Graduates can pursue careers as content marketing managers, overseeing the creation and distribution of content across multiple channels to attract and engage target audiences. They develop content strategies, produce engaging content, and measure the effectiveness of content marketing efforts in driving brand awareness and customer engagement.
Event Marketing Coordinator: Graduates with strong organizational and communication skills can work as event marketing coordinators, planning and executing corporate events, product launches, or promotional campaigns. They collaborate with internal teams and external vendors to ensure the success of events that align with the organization's marketing objectives.
Corporate Communications Manager: Graduates can work in corporate communications roles, managing internal and external communication for corporations or businesses. They develop communication strategies, write press releases, and oversee communication efforts to maintain brand reputation and stakeholder relations.
Media Producer/Director: With creative skills and industry experience, graduates can pursue careers as media producers or directors, working in television, film, radio, or digital media production. They oversee the production process, from script development to post-production, ensuring the quality and effectiveness of media content.
Public Affairs Specialist: Graduates can work as public affairs specialists, representing organizations or companies in interactions with government agencies, legislators, and policymakers. They monitor legislative developments, advocate for policy positions, and engage in lobbying efforts to shape public policy and regulatory decisions.
Freelance Consultant: Graduates with specialized expertise in public relations and media can work as freelance consultants, offering their services to clients across various industries. They provide strategic advice, develop communication plans, and implement campaigns to help clients achieve their communication goals and objectives.
