MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
BA (Hons) Public Relations and Media
Singleton Park Campus
INTAKE: September
Program Overview
Swansea University, located in the picturesque coastal city of Swansea, UK, offers a dynamic BA (Hons) Public Relations and Media program. This program provides students with a comprehensive understanding of the principles and practices of public relations, combined with a deep exploration of the rapidly evolving media landscape. With a strong emphasis on practical skills development, industry relevance, and theoretical underpinnings, Swansea's Public Relations and Media program prepares students for exciting careers in the fast-paced world of communication and media.
Curriculum: The BA (Hons) Public Relations and Media curriculum at Swansea University is designed to provide students with a well-rounded education that blends theoretical knowledge with practical skills. Core modules cover a wide range of topics including media theory, communication strategies, crisis management, digital media, and campaign planning. Students engage in hands-on projects, case studies, and simulations that mirror real-world scenarios, allowing them to develop the critical thinking, creativity, and problem-solving skills necessary for success in the field of public relations and media.
Research Focus: Swansea University is committed to fostering a culture of research excellence within its Public Relations and Media program. Faculty members are actively engaged in research projects that explore emerging trends, issues, and challenges in the field of communication and media. Students have the opportunity to participate in research initiatives, gaining valuable insights into the latest theories, methodologies, and best practices in public relations and media. The university's strong research focus ensures that students receive a cutting-edge education that prepares them to navigate the evolving landscape of communication and media industries.
Industry Engagement: Swansea University maintains close ties with industry partners, media organizations, and public relations agencies, providing students with valuable opportunities for industry engagement and networking. Through guest lectures, workshops, and industry placements, students gain firsthand experience and insights into the realities of working in public relations and media. The university's location in Swansea, a thriving hub for media and creative industries, offers students access to a vibrant ecosystem of media professionals, entrepreneurs, and innovators, further enhancing their industry exposure and career prospects.
Global Perspective: As an institution with a diverse and international student body, Swansea University emphasizes the importance of a global perspective in understanding public relations and media. The BA (Hons) Public Relations and Media program exposes students to a variety of cultural, social, and political contexts that shape communication practices and media landscapes around the world. Study abroad opportunities, exchange programs, and multicultural campus events enrich students' cross-cultural experiences and broaden their horizons. Graduates of Swansea's Public Relations and Media program emerge with a global mindset, equipped to navigate diverse communication environments and address communication challenges in an increasingly interconnected world.
Location
Singleton Park Campus
Score
IELTS 6
Tuition Fee
£ 16650
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
A BA (Hons) in Public Relations and Media from Swansea University offers graduates a diverse range of career opportunities in the fast-paced and dynamic fields of communication, public relations, and media.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, working for public relations agencies, corporations, non-profit organizations, or government agencies. They develop communication strategies, manage media relations, and create content to enhance the reputation and visibility of their clients or organizations.
Media Relations Manager: With their understanding of media dynamics and communication strategies, graduates can work as media relations managers, responsible for building relationships with journalists, pitching stories, and securing media coverage for their organizations or clients. They play a crucial role in shaping public perception and managing crisis communication.
Digital Marketing Coordinator: Graduates can enter the field of digital marketing, leveraging their knowledge of digital media and communication techniques to create and execute marketing campaigns across various online platforms. They may work for marketing agencies, in-house marketing departments, or digital media companies.
Social Media Manager: With the rise of social media platforms, there is a growing demand for social media managers who can create engaging content, manage social media accounts, and monitor online conversations. Graduates can work for brands, agencies, or start-ups, helping them build and maintain a strong presence on social media.
Content Creator/Strategist: Graduates can pursue careers as content creators or content strategists, producing compelling written, visual, or multimedia content for websites, blogs, social media platforms, or marketing campaigns. They may work independently as freelancers or for media companies, advertising agencies, or content marketing firms.
Event Coordinator: Graduates with strong organizational and communication skills can work as event coordinators, planning and executing corporate events, conferences, product launches, or promotional campaigns. They liaise with clients, vendors, and stakeholders to ensure the smooth execution of events that align with the organization's objectives and brand image.
Corporate Communications Specialist: Graduates can work in corporate communications roles, managing internal and external communication for corporations or businesses. They develop communication strategies, write press releases, and coordinate communication efforts to ensure consistent messaging and branding across all channels.
Media Producer/Editor: Graduates with creative skills and technical expertise can pursue careers as media producers or editors, working in television, film, radio, or digital media production. They oversee the production process, from conceptualization to editing, ensuring the quality and effectiveness of media content.
Public Affairs Officer: Graduates can work as public affairs officers, representing organizations or companies in interactions with government agencies, legislators, and policymakers. They monitor legislative developments, advocate for policy positions, and engage in lobbying efforts to shape public policy and regulatory decisions.
Freelance Consultant: Graduates with specialized expertise in public relations and media can work as freelance consultants, offering their services to clients across various industries. They provide strategic advice, develop communication plans, and implement campaigns to help clients achieve their communication goals and objectives.
