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BA (Hons) Media and Communication
Singleton Park Campus
INTAKE: September
Program Overview
Swansea University offers a distinguished BA (Hons) Media and Communication program, providing students with a comprehensive understanding of media theory, communication strategies, and digital technologies. Situated in the vibrant city of Swansea, this program combines theoretical knowledge with practical skills, preparing students for diverse careers in media production, journalism, public relations, advertising, and digital communication. With a strong emphasis on critical thinking, creativity, and ethical practice, Swansea University's Media and Communication program equips students with the tools they need to succeed in today's dynamic media landscape.
Curriculum: The BA (Hons) Media and Communication curriculum at Swansea University is designed to provide students with a broad and interdisciplinary education in media theory and practice. Courses cover a wide range of topics, including media history, communication theory, digital media production, journalism ethics, and media law. Students have the opportunity to develop practical skills through hands-on projects, workshops, and internships, gaining experience in media research, content creation, and audience engagement. The curriculum is regularly updated to reflect emerging trends and technologies in the media industry, ensuring that students graduate with relevant and up-to-date skills.
Research Focus: Swansea University is committed to fostering a culture of research excellence, and the BA (Hons) Media and Communication program reflects this commitment. Students have the opportunity to engage in research projects exploring topics such as media effects, audience reception, and media representations. Faculty members are actively involved in cutting-edge research, providing students with mentorship and support to pursue their own research interests. Through research-led teaching and independent study, students develop critical thinking skills and contribute to advancing knowledge in the field of media and communication studies.
Industry Engagement: The BA (Hons) Media and Communication program at Swansea University emphasizes industry engagement and practical skill development. Through partnerships with media organizations, digital agencies, and creative industries, students gain hands-on experience and insights into the workings of the media industry. Swansea University's strong connections with industry professionals provide students with networking opportunities, internships, and guest lectures, allowing them to build valuable contacts and gain exposure to real-world media practices. Industry-relevant projects and assignments prepare students for careers in media production, journalism, public relations, advertising, and digital communication.
Global Perspective: With its focus on media and communication in a global context, the program offers students a diverse and international perspective. By studying media systems, communication technologies, and cultural dynamics from around the world, students gain insights into the interconnectedness of global media networks and the impact of media on societies and cultures. Through study abroad opportunities, international collaborations, and cross-cultural exchanges, students develop a global mindset and intercultural competence, preparing them to work in diverse media environments and engage with audiences from different cultural backgrounds.
Location
Singleton Park Campus
Score
IELTS 6
Tuition Fee
£ 16650
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
Graduates of Swansea University's BA (Hons) Media and Communication program possess a diverse skill set and knowledge base that prepare them for various career opportunities in the dynamic field of media and communication. With a combination of theoretical understanding, practical skills, and industry experience, graduates are well-equipped to pursue careers in media production, journalism, public relations, advertising, digital marketing, and more.
Media Production: Many graduates of the BA (Hons) Media and Communication program pursue careers in media production, working in television, film, radio, or digital media. They may work as producers, directors, editors, or content creators, producing engaging and innovative media content for diverse audiences. With their skills in storytelling, video production, and digital editing, graduates contribute to shaping the cultural landscape and influencing public discourse through their creative work.
Journalism: Some graduates choose to pursue careers in journalism, working for newspapers, magazines, online news outlets, or broadcast media. They may work as reporters, correspondents, editors, or news anchors, covering current events, investigating stories, and delivering news to the public. With their skills in research, writing, and interviewing, graduates play a vital role in informing the public and holding power to account through ethical and responsible journalism.
Public Relations and Communications: Graduates may pursue careers in public relations and communications, representing organizations, businesses, or public figures to the media and the public. They may work for PR agencies, corporations, government agencies, or non-profit organizations as public relations specialists, communication managers, or media relations officers. With their skills in strategic communication, crisis management, and media relations, graduates help organizations maintain a positive public image and effectively communicate with their stakeholders.
Advertising and Marketing: Some graduates choose to work in advertising and marketing, creating campaigns and promotional materials for products, services, or brands. They may work for advertising agencies, marketing firms, or in-house marketing departments as advertising executives, copywriters, or digital marketers. With their skills in branding, market research, and creative communication, graduates develop compelling advertising strategies to engage consumers and drive sales in competitive markets.
Digital Media Management: With the rise of digital media platforms and social media influencers, graduates may pursue careers in digital media management. They may work as social media managers, content strategists, or digital marketing specialists, managing online presence, engaging with audiences, and analyzing digital metrics to optimize content performance. With their skills in digital analytics, content creation, and audience engagement, graduates help organizations build and maintain strong digital identities in the digital age.
Media Research and Analysis: Some graduates choose to work in media research and analysis, conducting market research, audience analysis, or media monitoring for media companies, advertising agencies, or research firms. They may work as media researchers, data analysts, or market researchers, providing insights and recommendations based on data-driven analysis of media trends and audience behavior. With their skills in data interpretation, statistical analysis, and trend forecasting, graduates help organizations make informed decisions and stay ahead of the curve in the rapidly evolving media landscape.
