MBM Master of Business Management
The MBM program at the University of Essex is designed to develop well-rounded business...
BSc Management and Marketing
Colchester Campus
INTAKE: October
Program Overview
The BSc Management and Marketing program at the University of Essex offers students a comprehensive understanding of both management principles and marketing strategies, equipping them with the skills and knowledge necessary for success in today's dynamic business environment. Through a combination of theoretical study and practical application, students gain insights into various aspects of business management and marketing, including strategic planning, market research, consumer behavior, branding, and digital marketing. With a strong emphasis on critical thinking, problem-solving, and communication skills, this program prepares students for a wide range of career opportunities in management, marketing, and related fields.
1. Integrated Curriculum: The program integrates management and marketing disciplines, providing students with a holistic understanding of how businesses operate and market their products and services effectively. Courses cover topics such as organizational behavior, strategic management, market analysis, brand management, and digital marketing, ensuring students develop a broad skill set.
2. Practical Learning: Students engage in practical learning experiences, including case studies, group projects, and industry placements, allowing them to apply theoretical concepts to real-world business challenges. They have the opportunity to work with local businesses, conduct market research, develop marketing campaigns, and analyze business strategies, gaining valuable hands-on experience.
3. Industry-Relevant Skills: The curriculum is designed to equip students with industry-relevant skills sought after by employers. Students learn how to develop marketing strategies, analyze market trends, identify consumer needs, and make data-driven decisions. They also develop leadership, teamwork, and communication skills essential for success in management and marketing roles.
4. Professional Development: The program focuses on students' professional development, offering opportunities for networking, career counseling, and mentorship. Guest lectures, workshops, and industry events provide insights into current trends and practices in management and marketing, helping students stay abreast of industry developments.
5. Global Perspective: With a focus on global business environments, the program prepares students for careers in multinational corporations and international markets. Students gain an understanding of cultural differences, global marketing strategies, and emerging trends in the global marketplace, enhancing their ability to work effectively in diverse settings.
Location
Colchester Campus
Score
IELTS: 6
Tuition Fee
£ 18600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75.
- PTE Academic: A minimum overall score of 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.
Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.
It is important to note that scholarship availability, eligibility criteria, and application processes may change over time.
Graduating with a BSc in Management and Marketing from the University of Essex opens up a diverse range of career opportunities in various sectors. Equipped with a blend of management and marketing skills, graduates are well-prepared to excel in roles that require strategic thinking, leadership, and a deep understanding of consumer behavior and market dynamics.
1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, conduct market research, manage advertising campaigns, and oversee branding initiatives to enhance the company's market presence and drive sales.
2. Brand Manager: Brand managers focus on building and managing brand identities to create a strong connection with consumers. They develop brand strategies, manage brand positioning, and oversee marketing campaigns to ensure brand consistency and maximize brand equity. Graduates with a strong understanding of branding concepts and consumer psychology are well-suited for this role.
3. Sales Manager: Sales managers lead sales teams and develop sales strategies to meet revenue targets and drive business growth. They identify sales opportunities, negotiate contracts, and build relationships with clients and stakeholders. Graduates with strong communication and interpersonal skills can excel in this role, leveraging their marketing knowledge to drive sales performance.
4. Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to evaluate market trends, customer preferences, and competitive landscapes. They provide valuable insights to businesses, helping them make informed decisions about product development, pricing strategies, and market positioning.
5. Digital Marketing Specialist: With the increasing importance of digital channels, graduates can specialize in digital marketing roles, focusing on online advertising, social media marketing, search engine optimization (SEO), and email marketing. They leverage digital platforms to reach target audiences, engage customers, and drive website traffic and conversions.
6. Entrepreneurship: Graduates with an entrepreneurial mindset may choose to start their own business ventures, leveraging their management and marketing skills to launch and grow successful startups. They identify market opportunities, develop business plans, and implement marketing strategies to establish and scale their businesses.
7. Product Manager: Product managers oversee the development and management of products or services throughout their lifecycle. They work cross-functionally with teams such as marketing, sales, and product development to define product strategies, prioritize features, and ensure product success in the market.
