MSc Marketing

Colchester Campus

 

INTAKE: October

Program Overview

The MSc Marketing program at the University of Essex is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques in today's dynamic business environment. This program equips students with the knowledge and skills necessary to create effective marketing strategies, engage with consumers, and drive business growth.

  1. Marketing Strategy and Planning: Students learn how to develop marketing strategies that align with organizational goals and market dynamics. They explore concepts such as market segmentation, targeting, positioning, and branding, and learn how to create comprehensive marketing plans.

  2. Consumer Behavior: The program delves into consumer psychology and behavior, helping students understand how consumers make decisions, what influences their purchasing choices, and how to effectively target and engage with different consumer segments.

  3. Digital Marketing: With the increasing importance of digital channels, students gain insights into digital marketing strategies and tactics. They learn about social media marketing, search engine optimization (SEO), content marketing, online advertising, and analytics to drive online visibility, engagement, and conversion.

  4. Marketing Research: Students acquire the skills to conduct market research, collect and analyze data, and extract valuable insights to support marketing decision-making. They learn various research methodologies, including surveys, focus groups, and data analysis techniques.

  5. Brand Management: The program emphasizes the importance of branding and brand management in creating a competitive advantage. Students study brand equity, brand positioning, and brand communication strategies to build and manage strong brands.

  6. Marketing Communications: Students explore integrated marketing communication strategies to effectively reach target audiences through various channels, including advertising, public relations, digital media, and experiential marketing.

  7. International and Global Marketing: The program covers the challenges and opportunities in marketing products and services in an international context. Students learn about cultural differences, international market entry strategies, global marketing campaigns, and adapting marketing strategies to diverse markets.

Pollster Education

Location

Colchester Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 20350

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of  50 to 55% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90.
    • PTE Academic: A minimum overall score of 62 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.  

  1. Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
  2. International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
  3. Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
  4. Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
  5. Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
  6. Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.

It is important to note that scholarship availability, eligibility criteria, and application processes may change over time. 

Graduates of the MSc Marketing program have a wide range of career opportunities in marketing, advertising, brand management, and market research. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing marketing activities to achieve business objectives.

  2. Brand Manager: Graduates can work as brand managers, responsible for building and managing strong brands. They develop brand strategies, monitor brand performance, and ensure consistent brand communication across various touchpoints.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing strategies, social media marketing, search engine optimization, and digital analytics to drive customer engagement and sales.

  4. Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer data, and providing insights to guide marketing strategies and product development.

  5. Advertising and Public Relations: Graduates can pursue careers in advertising agencies or public relations firms, developing and executing advertising campaigns, managing client relationships, and creating compelling communication strategies.

  6. Product Manager: Graduates can work as product managers, responsible for managing the lifecycle of a product or service, conducting market analysis, identifying customer needs, and developing strategies to enhance product performance and market penetration.

  7. Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to organizations on marketing strategies, market entry, and customer engagement.

  8. Market Analyst: Graduates can work as market analysts, monitoring market trends, analyzing competitor activities, and providing insights to guide strategic decision-making.

  9. Entrepreneurship: Graduates can apply their marketing knowledge and skills to start their own businesses or join startups, developing and implementing marketing strategies to drive business growth.

  10. Further Studies: Graduates can pursue further academic studies at the doctoral level or specialized certifications in marketing-related fields.


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