MBM Master of Business Management
The MBM program at the University of Essex is designed to develop well-rounded business...
Colchester Campus
INTAKE: October
The MSc Marketing program at the University of Essex is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques in today's dynamic business environment. This program equips students with the knowledge and skills necessary to create effective marketing strategies, engage with consumers, and drive business growth.
Marketing Strategy and Planning: Students learn how to develop marketing strategies that align with organizational goals and market dynamics. They explore concepts such as market segmentation, targeting, positioning, and branding, and learn how to create comprehensive marketing plans.
Consumer Behavior: The program delves into consumer psychology and behavior, helping students understand how consumers make decisions, what influences their purchasing choices, and how to effectively target and engage with different consumer segments.
Digital Marketing: With the increasing importance of digital channels, students gain insights into digital marketing strategies and tactics. They learn about social media marketing, search engine optimization (SEO), content marketing, online advertising, and analytics to drive online visibility, engagement, and conversion.
Marketing Research: Students acquire the skills to conduct market research, collect and analyze data, and extract valuable insights to support marketing decision-making. They learn various research methodologies, including surveys, focus groups, and data analysis techniques.
Brand Management: The program emphasizes the importance of branding and brand management in creating a competitive advantage. Students study brand equity, brand positioning, and brand communication strategies to build and manage strong brands.
Marketing Communications: Students explore integrated marketing communication strategies to effectively reach target audiences through various channels, including advertising, public relations, digital media, and experiential marketing.
International and Global Marketing: The program covers the challenges and opportunities in marketing products and services in an international context. Students learn about cultural differences, international market entry strategies, global marketing campaigns, and adapting marketing strategies to diverse markets.
Colchester Campus
IELTS 6.5
£ 20350
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.
It is important to note that scholarship availability, eligibility criteria, and application processes may change over time.
Graduates of the MSc Marketing program have a wide range of career opportunities in marketing, advertising, brand management, and market research.
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing marketing activities to achieve business objectives.
Brand Manager: Graduates can work as brand managers, responsible for building and managing strong brands. They develop brand strategies, monitor brand performance, and ensure consistent brand communication across various touchpoints.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing strategies, social media marketing, search engine optimization, and digital analytics to drive customer engagement and sales.
Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer data, and providing insights to guide marketing strategies and product development.
Advertising and Public Relations: Graduates can pursue careers in advertising agencies or public relations firms, developing and executing advertising campaigns, managing client relationships, and creating compelling communication strategies.
Product Manager: Graduates can work as product managers, responsible for managing the lifecycle of a product or service, conducting market analysis, identifying customer needs, and developing strategies to enhance product performance and market penetration.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to organizations on marketing strategies, market entry, and customer engagement.
Market Analyst: Graduates can work as market analysts, monitoring market trends, analyzing competitor activities, and providing insights to guide strategic decision-making.
Entrepreneurship: Graduates can apply their marketing knowledge and skills to start their own businesses or join startups, developing and implementing marketing strategies to drive business growth.
Further Studies: Graduates can pursue further academic studies at the doctoral level or specialized certifications in marketing-related fields.