MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
BA (Hons) Marketing and Events Management
Oxford
INTAKE: September
Program Overview
The BA (Hons) Marketing and Events Management program at Oxford Brookes University provides students with a comprehensive understanding of marketing principles and event management strategies. This dynamic program equips students with the knowledge and skills necessary to plan, execute, and evaluate marketing campaigns and events effectively. Students explore topics such as consumer behavior, market research, digital marketing, and event planning, preparing them for careers in the fast-paced and dynamic fields of marketing and events management.
Curriculum: The curriculum of the BA (Hons) Marketing and Events Management program is designed to provide students with a blend of theoretical knowledge and practical skills. Students study core modules in marketing fundamentals, strategic planning, and brand management, alongside courses in event planning, logistics, and execution. They learn about the latest trends and technologies in marketing, such as social media marketing, content marketing, and data analytics, and gain hands-on experience in organizing and managing various types of events, from corporate conferences to music festivals.
Research Focus: Research is a key component of the BA (Hons) Marketing and Events Management program at Oxford Brookes University. Students have the opportunity to conduct research projects that explore contemporary issues and trends in marketing and events management. Whether investigating consumer preferences, analyzing market data, or evaluating the impact of events on brand awareness, students develop research skills and methodologies that enable them to make informed decisions and drive innovation in the fields of marketing and events management.
Industry Engagement: Oxford Brookes University emphasizes industry engagement and practical learning experiences in its BA (Hons) Marketing and Events Management program. Students have the opportunity to participate in internships, work placements, or collaborative projects with marketing agencies, event management companies, or corporate sponsors. This hands-on experience provides students with valuable insights into industry practices, networking opportunities, and real-world skills that enhance their employability and prepare them for careers in marketing, events management, or related fields.
Global Perspective: The BA (Hons) Marketing and Events Management program at Oxford Brookes University promotes a global perspective, reflecting the international nature of marketing and events industries. Students explore case studies and examples from around the world, gaining insights into cultural differences, consumer behaviors, and marketing trends in different regions. They also have the opportunity to engage with global brands, international events, and guest speakers from diverse backgrounds, broadening their horizons and preparing them for careers in a globalized marketplace.
Location
Oxford
Score
IELTS 6
Tuition Fee
£ 15500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting with their academic studies.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduating with a BA (Hons) in Marketing and Events Management from Oxford Brookes University opens up a plethora of exciting career opportunities in diverse industries where marketing expertise and event management skills are highly valued.
Event Manager: Graduates can pursue careers as event managers, overseeing the planning, coordination, and execution of various events, such as corporate conferences, product launches, trade shows, and festivals. They liaise with clients, vendors, and venue staff to ensure seamless event experiences, manage budgets, and oversee logistical operations. With their expertise in event management gained from the program, graduates are well-equipped to thrive in this dynamic and fast-paced role.
Marketing Manager: For those interested in marketing, careers as marketing managers offer opportunities to develop and implement marketing strategies to promote products, services, or brands. Graduates may work for companies in diverse industries, ranging from consumer goods to hospitality and entertainment. They conduct market research, analyze consumer trends, and devise marketing campaigns across various channels, including digital media, social media, and traditional advertising.
Public Relations Specialist: Graduates can pursue careers in public relations, managing communications between organizations and the public, media, or stakeholders. They create press releases, organize press conferences, and cultivate relationships with journalists to generate positive media coverage. With their understanding of branding and event management, graduates excel in creating engaging PR campaigns and managing reputations for clients across different sectors.
Event Marketing Coordinator: Graduates can work as event marketing coordinators, combining their expertise in marketing with event management skills to promote and market events effectively. They develop marketing strategies to attract attendees, sponsors, and exhibitors, leveraging various marketing channels to reach target audiences. Graduates collaborate closely with event organizers to ensure marketing efforts align with event objectives and enhance attendee experiences.
Digital Marketing Specialist: With the increasing importance of digital marketing, graduates can pursue careers as digital marketing specialists, focusing on online marketing strategies and campaigns. They utilize digital platforms, such as social media, email marketing, and search engine optimization (SEO), to reach and engage audiences effectively. Graduates analyze data and metrics to optimize marketing performance and drive business growth in the digital landscape.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing the brand identity and image of products or companies. They develop brand strategies, oversee brand messaging and positioning, and monitor brand performance in the market. With their understanding of consumer behavior and marketing principles, graduates create compelling brand experiences that resonate with target audiences and drive brand loyalty.
Event Planner: Graduates can pursue careers as event planners, specializing in organizing and coordinating a wide range of events, from weddings and parties to corporate functions and charity fundraisers. They work closely with clients to understand their needs and objectives, select venues, manage budgets, and coordinate vendors and logistics to ensure successful events. Graduates' expertise in event management equips them to create memorable experiences for clients and attendees alike.
