MSc Human Resource Management
Intake:- January & September The MSc Human Resource Mana...
MSc Digital Marketing with Professional Experience
London-York St John University
INTAKE: Jan & Sept
Program Overview
York St John University's MSc Digital Marketing with Professional Experience program offers students the opportunity to gain a deep understanding of digital marketing strategies and tactics, while also providing real-world experience through a professional placement.
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Comprehensive Digital Marketing Knowledge: The MSc Digital Marketing with Professional Experience program at York St John University provides students with a comprehensive understanding of digital marketing principles and practices. Students learn about key areas such as social media marketing, search engine optimization (SEO), content marketing, digital advertising, analytics, and consumer behavior in the digital age.
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Practical Skills Development: The program focuses on developing practical skills that are essential for success in the digital marketing industry. Students have the opportunity to apply their knowledge through hands-on projects, case studies, and real-world simulations. They learn how to develop effective digital marketing strategies, create engaging content, implement digital advertising campaigns, and analyze marketing performance using relevant tools and techniques.
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Industry-Relevant Curriculum: The curriculum is designed in consultation with industry experts to ensure that students acquire the latest knowledge and skills required by employers in the digital marketing field. The program covers emerging trends and technologies, allowing students to stay up-to-date with the rapidly evolving digital landscape.
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Professional Experience Placement: A key feature of the program is the opportunity for students to undertake a professional placement, providing them with valuable industry experience. This placement enables students to apply their digital marketing skills in a real-world setting, gain practical insights into the industry, and develop a professional network. The university has strong connections with local and national businesses, providing students with a range of placement opportunities.
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Expert Faculty: The program is delivered by experienced faculty members who have extensive knowledge and expertise in the field of digital marketing. They combine academic theory with practical industry insights, ensuring that students receive a well-rounded education that is relevant to the current digital marketing landscape.
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Digital Marketing Tools and Technologies: Students gain hands-on experience with a range of digital marketing tools and technologies used in the industry. This includes popular analytics platforms, social media management tools, content management systems, and digital advertising platforms. By working with these tools, students develop the technical skills necessary to plan, implement, and evaluate digital marketing campaigns.
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Collaboration and Networking: The program encourages collaboration among students, fostering a supportive learning environment. Group projects and discussions provide opportunities for students to share ideas, work together on digital marketing campaigns, and develop their teamwork skills. Additionally, the university organizes networking events and guest speaker sessions, allowing students to connect with professionals in the digital marketing industry.
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Career Support: York St John University offers comprehensive career support to students, including guidance on job applications, interview preparation, and networking opportunities. The university's Careers and Employability Team provides workshops and one-on-one guidance to help students enhance their employability and pursue their desired career paths in digital marketing.
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Research and Critical Thinking: The program encourages students to develop research and critical thinking skills, enabling them to evaluate digital marketing strategies and make informed decisions. Students learn how to analyze market trends, consumer behavior, and industry research to develop effective digital marketing campaigns.
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Industry Accreditation: The MSc Digital Marketing with Professional Experience program is accredited by professional bodies such as the Chartered Institute of Marketing (CIM), providing students with industry recognition and enhancing their employability prospects.
The MSc Digital Marketing with Professional Experience program at York St John University equips students with the knowledge, skills, and industry experience needed to thrive in the digital marketing field. Graduates are well-prepared for a wide range of digital marketing roles in various industries, including digital marketing agencies, e-commerce companies, media organizations, and multinational corporations.
Location
London-York St John University
Score
IELTS:6
Tuition Fee
£ 11300
Postgraduate Entry Requirements:
- Academic qualification: For postgraduate programs, international students are required to have a minimum overall score of 55% or above in their previous academic qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with minimum 5.5 is required in the IELTS exam.
- TOEFL: International students can also provide a TOEFL score with a minimum of 75 points.
- PTE: Alternatively, international students can provide a PTE score with a minimum of 46 points.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
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International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
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Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
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Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
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Alumni Scholarship: This scholarship is available to international students who have previously studied at York St John University at the undergraduate level and are progressing to a postgraduate program. It offers a tuition fee reduction of up to £1,000.
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Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
The MSc Digital Marketing with Professional Experience program at York St John University opens up a range of exciting career prospects for graduates.
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Digital Marketing Manager: Graduates of the MSc Digital Marketing with Professional Experience program can pursue roles as digital marketing managers. In this position, they are responsible for developing and implementing digital marketing strategies, managing online advertising campaigns, overseeing social media presence, and analyzing marketing performance. They work closely with cross-functional teams to drive brand awareness, increase website traffic, and generate leads.
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Social Media Manager: With a strong foundation in digital marketing, graduates can specialize as social media managers. They are responsible for managing and optimizing social media channels, creating engaging content, and implementing social media campaigns to enhance brand visibility and engage with the target audience. Social media managers monitor trends, analyze metrics, and continuously improve social media strategies to achieve marketing goals.
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SEO Specialist: The program equips graduates with the skills to pursue careers as SEO specialists. These professionals optimize websites to improve organic search rankings and drive targeted traffic. They conduct keyword research, optimize website content, analyze website performance, and implement on-page and off-page SEO strategies. SEO specialists stay updated with search engine algorithms and industry trends to ensure the visibility and success of digital marketing campaigns.
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Digital Advertising Specialist: Graduates can explore roles as digital advertising specialists, responsible for planning, implementing, and optimizing digital advertising campaigns. They work with various advertising platforms, such as Google Ads and social media advertising platforms, to reach the target audience and achieve campaign objectives. Digital advertising specialists analyze campaign performance, adjust targeting and budgets, and use data-driven insights to optimize ad performance.
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Content Marketing Manager: Content marketing is a crucial component of digital marketing strategies, and graduates can pursue careers as content marketing managers. They are responsible for developing content strategies, creating compelling and engaging content across various channels, and measuring content performance. Content marketing managers collaborate with writers, designers, and digital marketing teams to create content that resonates with the target audience and supports overall marketing goals.
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Digital Analytics Specialist: With a focus on data analysis, graduates can pursue careers as digital analytics specialists. These professionals are responsible for tracking and analyzing marketing data, generating insights, and providing recommendations to optimize marketing strategies. They work with tools like Google Analytics and other data analytics platforms to measure website traffic, user behavior, and campaign performance, helping organizations make data-driven decisions.
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E-commerce Manager: Graduates with a specialization in digital marketing are well-suited for roles as e-commerce managers. They oversee online retail operations, manage product listings, optimize conversion rates, and implement digital marketing strategies to drive online sales. E-commerce managers work closely with cross-functional teams to enhance the user experience, implement effective promotional campaigns, and analyze customer data to improve sales performance.
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Digital Marketing Consultant: Graduates can work as digital marketing consultants, providing strategic advice and guidance to organizations seeking to enhance their online presence. They assess digital marketing strategies, identify opportunities for improvement, and develop customized recommendations to help businesses achieve their marketing goals. Digital marketing consultants often work with a variety of clients, offering their expertise to different industries and organizations.
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Entrepreneurship and Freelancing: The program equips graduates with the skills and knowledge needed to start their own digital marketing ventures or work as freelancers. They can offer their services as digital marketing consultants, content creators, social media managers, or SEO specialists to clients across industries.
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Further Education and Research: Graduates who wish to pursue academic or research careers can opt for further studies such as a Ph.D. in Digital Marketing or related fields. They can contribute to the field through research, teaching, and publishing academic papers.
The MSc Digital Marketing with Professional Experience program at York St John University prepares graduates for diverse and rewarding career opportunities in the dynamic and rapidly growing field of digital marketing. The program's blend of theoretical knowledge, practical experience, and industry connections equips graduates with the skills and confidence to excel in various digital marketing roles across industries.
