MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
BA (Hons) Business and Marketing Management top-up
Oxford
INTAKE: September
Program Overview
The BA (Hons) Business and Marketing Management top-up program at Oxford Brookes University is designed for students who have completed a diploma or foundation in business-related studies and wish to enhance their qualifications with a focus on marketing management. This program offers students the opportunity to deepen their knowledge and skills in both business management and marketing, preparing them for a wide range of careers in marketing, advertising, and brand management. Through a combination of theoretical study, practical projects, and industry placements, students develop the expertise and competencies needed to excel in the dynamic field of marketing management.
Curriculum: The curriculum of the BA (Hons) Business and Marketing Management top-up program covers a variety of topics in business and marketing, building on the foundation knowledge acquired in previous studies. Courses typically include modules in marketing management, consumer behavior, branding, digital marketing, strategic marketing, and market research. Students also have the opportunity to explore specialized areas such as social media marketing, international marketing, or marketing analytics. The curriculum integrates theoretical concepts with practical applications, case studies, and industry projects to provide students with a comprehensive understanding of marketing principles and practices.
Research Focus: Oxford Brookes University emphasizes research-led teaching, and students in the BA (Hons) Business and Marketing Management top-up program have opportunities to engage in research activities. While the program primarily focuses on applied marketing management principles, students may undertake research projects on topics of interest within the field of marketing. Research projects may involve conducting market research, analyzing consumer trends, or evaluating marketing strategies. Students can also engage with faculty members on research initiatives and gain valuable research skills to support their academic and professional development.
Industry Engagement: The BA (Hons) Business and Marketing Management top-up program at Oxford Brookes University emphasizes industry engagement and practical experience. Students have opportunities to engage with industry professionals through guest lectures, networking events, and industry placements. The university has strong connections with marketing agencies, advertising firms, and corporate partners, providing students with access to internships, work placements, and real-world projects. Industry input is also integrated into the curriculum to ensure that students develop practical skills and knowledge relevant to the current needs of the marketing industry.
Global Perspective: As a global institution, Oxford Brookes University promotes a global perspective in its academic programs, including business and marketing management. The BA (Hons) program incorporates international case studies, cross-cultural perspectives, and global marketing challenges. Students have the opportunity to explore global markets, consumer behavior trends, and marketing strategies in different cultural contexts. Additionally, the university offers study abroad opportunities, international exchange programs, and collaborative projects with global partners, allowing students to gain insights into international marketing practices and develop a global mindset.
Location
Oxford
Score
IELTS 6
Tuition Fee
£ 15500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting with their academic studies.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduates of the BA (Hons) Business and Marketing Management top-up program at Oxford Brookes University have a diverse range of career opportunities in the fields of business and marketing.
Marketing Manager: Graduates can pursue careers as marketing managers, leading marketing teams and overseeing all aspects of marketing strategy and implementation. They are responsible for developing marketing plans, conducting market research, and managing advertising, promotions, and branding activities to achieve organizational objectives. Marketing managers may work in industries such as consumer goods, retail, technology, or healthcare.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand identities, positioning, and communications strategies. They analyze market trends, consumer behavior, and competitive landscapes to build strong brand equity and drive brand loyalty. Brand managers may work for consumer brands, advertising agencies, or brand consultancy firms.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They develop digital marketing strategies, execute digital campaigns, and analyze digital performance metrics to optimize marketing efforts and reach target audiences. Digital marketing specialists may work for digital agencies, e-commerce companies, or in-house marketing teams.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to evaluate market trends, consumer preferences, and competitive landscapes. They use qualitative and quantitative research methods to gather insights and make data-driven recommendations to support marketing strategies and decision-making. Market research analysts may work for market research firms, consulting companies, or corporate marketing departments.
Product Manager: Graduates can pursue careers as product managers, responsible for managing the development, launch, and lifecycle of products or services. They conduct market research, define product specifications, and collaborate with cross-functional teams to bring products to market successfully. Product managers may work in industries such as technology, consumer goods, or healthcare.
Advertising Account Executive: Graduates can work as advertising account executives, serving as the liaison between clients and advertising agencies to develop and execute advertising campaigns. They communicate client needs and objectives to creative teams, oversee campaign delivery, and monitor campaign performance to ensure client satisfaction and campaign effectiveness. Advertising account executives may work for advertising agencies, media companies, or marketing departments.
Public Relations (PR) Specialist: Graduates can pursue careers as PR specialists, managing communications and building relationships with stakeholders to enhance brand reputation and manage public perception. They develop PR strategies, create press releases, and organize events to generate positive media coverage and engage with target audiences. PR specialists may work for PR agencies, corporations, or nonprofit organizations.
Sales Manager: Graduates can work as sales managers, leading sales teams and driving revenue growth through effective sales strategies and customer relationship management. They set sales targets, coach sales representatives, and develop sales plans to achieve business objectives. Sales managers may work in industries such as retail, manufacturing, or business services.
