MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
MSc Digital Marketing Management
Glasgow - UK
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing Management program at the University of Strathclyde is designed to equip students with the skills and knowledge required to excel in the fast-paced and ever-evolving field of digital marketing. The program provides a comprehensive understanding of digital marketing strategies, tools, and techniques, along with practical experience in applying them to real-world scenarios.
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Digital Marketing Fundamentals: Students gain a solid foundation in digital marketing concepts, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and mobile marketing. They learn how to integrate these strategies to create effective and cohesive digital marketing campaigns.
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Data Analytics and Insights: The program emphasizes the importance of data-driven decision-making in digital marketing. Students learn how to collect, analyze, and interpret data from various digital marketing channels and platforms. They develop skills in using web analytics tools, conducting A/B testing, and measuring the effectiveness of marketing campaigns.
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Digital Advertising and Media Planning: Students explore the different forms of digital advertising, including display advertising, video advertising, and native advertising. They learn how to plan and execute targeted advertising campaigns, optimize ad placements, and track ad performance. The program also covers programmatic advertising and the use of ad networks.
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Social Media Strategy: Students study the role of social media in digital marketing and learn how to develop effective social media strategies to engage and connect with target audiences. They explore social media platforms, content creation, community management, influencer marketing, and social media advertising.
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E-commerce and Conversion Optimization: The program covers e-commerce strategies, including website design and user experience optimization, conversion rate optimization, and online customer journey mapping. Students learn how to drive online sales, improve website conversions, and enhance the overall customer experience.
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Digital Marketing Strategy and Planning: Students develop skills in formulating digital marketing strategies and creating comprehensive marketing plans. They learn how to conduct market research, identify target audiences, set marketing objectives, allocate budgets, and evaluate the success of digital marketing initiatives.
Location
Glasgow - UK
Score
IELTS 6.5
Tuition Fee
£ 25100
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
- Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
- Postgraduate Taught Performance Sport Scholarship: The University of Strathclyde recognizes the achievements of student-athletes and offers performance sport scholarships at the postgraduate level. These scholarships provide financial assistance and additional support to help athletes balance their sporting and academic commitments.
- Research Scholarships: The university also offers a range of scholarships for students pursuing postgraduate research degrees. These scholarships may cover tuition fees, living expenses, and research-related costs, providing valuable support for students engaged in cutting-edge research projects.
Graduates of the MSc Digital Marketing Management program have excellent career prospects in the digital marketing industry.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing and implementing digital marketing strategies for companies across various industries. They are responsible for managing digital marketing campaigns, analyzing data, optimizing online presence, and driving customer engagement and conversion.
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Social Media Manager: Graduates can specialize in social media management, handling social media accounts, developing content strategies, engaging with online communities, and measuring social media performance. They may work for companies or digital marketing agencies.
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SEO Specialist: Graduates can work as search engine optimization specialists, focusing on improving website visibility and rankings in search engine results pages. They optimize website content, conduct keyword research, implement SEO strategies, and analyze website performance.
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PPC Specialist: Graduates can pursue careers as pay-per-click (PPC) specialists, managing online advertising campaigns on platforms like Google Ads or social media platforms. They conduct keyword research, create and optimize ads, monitor campaign performance, and maximize return on ad spend.
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Digital Analytics Manager: Graduates can work as digital analytics managers, responsible for collecting and analyzing data to derive actionable insights for digital marketing strategies. They use tools like Google Analytics, conduct data analysis, generate reports, and provide recommendations for optimization.
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Content Marketing Manager: Graduates can specialize in content marketing, creating and managing content strategies to attract and engage target audiences. They develop content calendars, oversee content production, optimize content for SEO, and measure content performance.
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E-commerce Manager: Graduates can pursue roles as e-commerce managers, focusing on driving online sales and optimizing the user experience on e-commerce platforms. They manage product listings, improve website usability, analyze customer behavior, and implement conversion optimization strategies.
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Digital Marketing Consultant: Graduates can work as consultants, providing digital marketing expertise and strategic guidance to businesses. They may work independently or as part of consulting firms, helping companies develop and implement effective digital marketing strategies.
