MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
MSc Tourism Marketing Management
Glasgow - UK
INTAKE: September
Program Overview
The MSc Tourism Marketing Management program at the University of Strathclyde is designed to provide students with a comprehensive understanding of the tourism industry and equip them with the skills needed to succeed in marketing roles within this dynamic sector. The program combines theoretical knowledge with practical application to develop students' marketing and management capabilities in the context of the tourism industry.
-
Tourism Marketing: Students gain a deep understanding of tourism marketing principles and strategies. They learn how to identify target markets, develop compelling marketing campaigns, and effectively promote tourism products and destinations. The program also covers the use of digital marketing tools and social media in the tourism industry.
-
Destination Management: The program focuses on destination management, including destination branding, positioning, and sustainable tourism development. Students learn how to analyze destination competitiveness, design tourism experiences, and manage the visitor experience throughout the customer journey.
-
Consumer Behavior in Tourism: Students study consumer behavior in the tourism context, exploring factors that influence tourist decision-making, such as motivation, perception, and attitudes. They learn how to apply consumer behavior theories to develop effective marketing strategies and enhance customer satisfaction.
-
Strategic Tourism Planning: The program covers strategic planning for the tourism industry, including market analysis, product development, and pricing strategies. Students gain skills in formulating tourism marketing plans and managing marketing budgets.
-
Tourism Research and Analytics: Students learn how to conduct research in the tourism industry, including data collection, analysis, and interpretation. They develop skills in using statistical software and qualitative research methods to gather insights and make informed marketing decisions.
-
Tourism Policy and Governance: The program explores the policy and governance frameworks that shape the tourism industry. Students examine the role of government, international organizations, and industry associations in regulating and promoting tourism. They also study the ethical and sustainability issues associated with tourism marketing.
Location
Glasgow - UK
Score
IELTS 6.5
Tuition Fee
£ 25100
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
- Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
- Postgraduate Taught Performance Sport Scholarship: The University of Strathclyde recognizes the achievements of student-athletes and offers performance sport scholarships at the postgraduate level. These scholarships provide financial assistance and additional support to help athletes balance their sporting and academic commitments.
- Research Scholarships: The university also offers a range of scholarships for students pursuing postgraduate research degrees. These scholarships may cover tuition fees, living expenses, and research-related costs, providing valuable support for students engaged in cutting-edge research projects.
Graduates of the MSc Tourism Marketing Management program have excellent career prospects in the diverse and rapidly growing tourism industry.
-
Tourism Marketing Manager: Graduates can work as marketing managers in tourism organizations, responsible for developing and implementing marketing strategies, managing advertising campaigns, and analyzing market trends. They may work for tourism boards, travel agencies, hotels, resorts, or destination management companies.
-
Destination Marketing Manager: Graduates can specialize in destination marketing, promoting specific tourist destinations or regions. They may work for tourism boards, convention bureaus, or destination marketing organizations, driving visitor growth, managing partnerships, and enhancing destination branding.
-
Digital Marketing Specialist: Graduates can work in digital marketing roles within the tourism industry, focusing on online marketing campaigns, social media management, search engine optimization (SEO), and content marketing. They may work for tourism businesses, digital marketing agencies, or travel technology companies.
-
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research and providing insights to support tourism marketing strategies. They may work for market research firms, consulting companies, or tourism organizations, analyzing market trends, customer behavior, and competitor analysis.
-
Tourism Consultant: Graduates can work as tourism consultants, providing strategic advice to tourism organizations on marketing, destination development, and customer experience. They may work for consulting firms specializing in the tourism sector or as independent consultants.
-
Event Manager: Graduates can work in event management roles, organizing and marketing tourism-related events, conferences, and festivals. They may work for event management companies, tourism organizations, or conference centers.
-
Entrepreneurship: Graduates with an entrepreneurial mindset can start their own tourism-related businesses, such as travel agencies, tour operators, or event management companies. They can leverage their marketing skills to create unique and memorable tourism experiences.
