MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
MSc Marketing
Glasgow - UK
INTAKE: Jan & Sept
Program Overview
The MSc Marketing program at the University of Strathclyde is designed to provide students with a comprehensive understanding of marketing principles and practices in today's dynamic business environment. The program offers a combination of theoretical knowledge, practical skills, and real-world applications to prepare students for successful careers in marketing.
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Marketing Strategy: Students develop a deep understanding of marketing strategy and its role in achieving organizational goals. They learn to analyze market trends, identify target audiences, and develop effective marketing strategies that align with business objectives. Students also explore the use of market research and consumer insights to inform marketing decisions.
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Brand Management: The program focuses on the importance of branding in creating a competitive advantage. Students learn how to develop and manage strong brands that resonate with consumers. They explore topics such as brand positioning, brand equity, brand communication, and brand extensions.
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Digital Marketing: In today's digital age, digital marketing plays a crucial role in reaching and engaging consumers. Students learn about various digital marketing channels and strategies, including social media marketing, content marketing, search engine optimization (SEO), and online advertising. They also gain practical skills in utilizing digital marketing tools and analytics to measure and optimize marketing campaigns.
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Consumer Behavior: Understanding consumer behavior is essential for effective marketing. Students study the psychological, social, and cultural factors that influence consumer decision-making processes. They learn how to analyze consumer insights and apply this knowledge to develop targeted marketing campaigns and create value for customers.
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Marketing Communications: Effective communication is at the heart of successful marketing. Students explore various marketing communication channels, such as advertising, public relations, sales promotion, and direct marketing. They learn how to develop integrated marketing communication strategies and create compelling messages that resonate with target audiences.
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International Marketing: With the increasing globalization of markets, understanding international marketing is crucial for businesses. Students explore the challenges and opportunities of operating in international markets, including cultural differences, market entry strategies, and global marketing campaigns. They develop skills in adapting marketing strategies to diverse cultural contexts.
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Marketing Analytics: The program emphasizes the use of data-driven insights to inform marketing decision-making. Students learn how to collect, analyze, and interpret marketing data using statistical techniques and marketing analytics tools. They gain skills in data visualization and forecasting, which enable them to make informed marketing decisions.
Location
Glasgow - UK
Score
IELTS 6.5
Tuition Fee
£ 25100
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
- Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
- Postgraduate Taught Performance Sport Scholarship: The University of Strathclyde recognizes the achievements of student-athletes and offers performance sport scholarships at the postgraduate level. These scholarships provide financial assistance and additional support to help athletes balance their sporting and academic commitments.
- Research Scholarships: The university also offers a range of scholarships for students pursuing postgraduate research degrees. These scholarships may cover tuition fees, living expenses, and research-related costs, providing valuable support for students engaged in cutting-edge research projects.
Graduates of the MSc Marketing program have excellent career prospects in various industries.
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Marketing Management: Graduates can pursue marketing management positions in corporations, where they develop and implement marketing strategies, manage marketing campaigns, and analyze market trends. They may work in industries such as consumer goods, services, technology, or retail.
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Brand Management: Graduates can specialize in brand management, working to build and enhance the brand equity of products or services. They may work for companies in industries such as luxury goods, fashion, hospitality, or consumer electronics.
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Digital Marketing: With the growing importance of digital channels, graduates can pursue careers in digital marketing, focusing on leveraging digital platforms and analytics to reach and engage target audiences. They may work for digital marketing agencies, e-commerce companies, or start-ups.
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Market Research and Analytics: Graduates can work in market research firms, utilizing their skills in data analysis and consumer insights to conduct market research studies, gather consumer feedback, and provide strategic recommendations to businesses.
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Advertising and Public Relations: Graduates can pursue careers in advertising agencies or public relations firms, where they create and execute advertising campaigns, manage client relationships, and build brand awareness.
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Consulting: Graduates can work as marketing consultants, providing strategic advice to businesses on market entry, brand positioning, customer segmentation, and marketing effectiveness. They may work for management consulting firms or start their own consulting practices.
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Entrepreneurship: The program equips graduates with the skills and knowledge to start their own marketing-related ventures. They can launch their own businesses or work as marketing consultants for small and medium-sized enterprises (SMEs).
