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BA/BSc (Hons) Digital Marketing & Social Media
Epsom
INTAKE: September
Program Overview
The BA/BSc (Hons) Digital Marketing & Social Media program at the University for the Creative Arts (UCA) is designed to equip students with the knowledge, skills, and practical experience necessary to thrive in the fast-paced world of digital marketing and social media management. Students delve into various aspects of digital marketing strategies, consumer behavior analysis, content creation, social media management, and data analytics to develop a deep understanding of the digital landscape. Through a combination of theoretical learning and hands-on projects, students gain valuable insights into emerging trends, technologies, and platforms shaping the digital marketing industry. The program emphasizes creativity, innovation, and critical thinking, empowering students to devise effective digital marketing campaigns and strategies that engage audiences, drive brand awareness, and achieve business objectives.
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Comprehensive Curriculum: The program offers a comprehensive curriculum that covers various aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and data analytics. Students gain practical skills in digital marketing tools and platforms, enabling them to develop and implement effective marketing campaigns across different digital channels.
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Hands-on Learning: Through hands-on projects, workshops, and real-world case studies, students have the opportunity to apply theoretical knowledge to practical scenarios. They work on live projects, collaborate with industry partners, and gain practical experience in developing digital marketing strategies, managing social media campaigns, and analyzing marketing performance metrics.
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Industry-Relevant Skills: The program focuses on equipping students with industry-relevant skills and competencies sought after by employers in the digital marketing sector. Students learn how to create compelling digital content, optimize websites for search engines, leverage social media platforms for brand building, and interpret data to measure marketing effectiveness.
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Industry Engagement: UCA fosters strong links with industry partners, digital marketing agencies, and social media influencers, providing students with opportunities for industry engagement, networking, and professional development. Guest lectures, industry workshops, and internships enable students to gain insights into industry best practices and trends, as well as valuable contacts for future career opportunities.
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Professional Development: The program places a strong emphasis on professional development, helping students develop essential skills such as communication, teamwork, problem-solving, and project management. Students also have access to career development services, including resume writing workshops, interview preparation sessions, and job placement assistance, to help them transition smoothly into the workforce upon graduation.
Location
Epsom
Score
IELTS: 6
Tuition Fee
£ 16950
Undergraduate Entry Requirements
Academic Qualifications:The minimum percentage required for undergraduate courses at UCA is average percentage of 60% in HSC.
English Language Proficiency:
- IELTS: The minimum required overall score is usually between 6.0, with a minimum score of 5.5 in each component.
- PTE Academic: The minimum required overall score is 56.
- TOEFL: The minimum required score is 80.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University for the Creative Arts (UCA) recognizes the importance of providing financial support to students pursuing their creative arts education. University for the Creative Arts offers a range of scholarships and funding opportunities to help students with the costs of tuition fees and living expenses.
Vice-Chancellor's Scholarships: University for the Creative Arts offers Vice-Chancellor's Scholarships to both undergraduate and postgraduate students. These scholarships are awarded based on academic excellence and are open to both domestic and international students. The scholarship amount varies and can contribute towards tuition fees or living expenses.
International Scholarships: University for the Creative Arts offers scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate studies. The eligibility criteria, application process, and scholarship amounts may vary.
University for the Creative Arts Creative Excellence Scholarships: These scholarships are awarded to students who demonstrate exceptional talent and creative potential in their chosen field of study. The Creative Excellence Scholarships are available for various disciplines within the creative arts, such as fine arts, design, fashion, media, and more.
External Scholarships and Funding: University for the Creative Arts encourages students to explore external scholarship opportunities and funding sources. There may be scholarships offered by government organizations, charitable foundations, or industry associations that are applicable to creative arts students. University for the Creative Arts provides guidance and support to help students identify and apply for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
The BA/BSc (Hons) Digital Marketing & Social Media program at the University for the Creative Arts (UCA) offers graduates a wide range of career opportunities in the rapidly growing field of digital marketing, social media management, and related industries. With the digital landscape continually evolving, businesses and organizations are increasingly reliant on digital marketing strategies to reach and engage with their target audiences.
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Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for developing and implementing digital marketing campaigns across various channels, including social media, email, search engines, and websites. They analyze market trends, conduct audience research, and optimize marketing strategies to enhance brand visibility and drive customer acquisition and retention.
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Social Media Manager: With the rise of social media platforms as key marketing channels, there is a growing demand for social media managers who can create engaging content, manage online communities, and monitor social media performance metrics. Graduates can work in social media agencies, marketing departments, or as freelance consultants, helping brands build and maintain a strong social media presence.
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Content Strategist/Creator: Content plays a crucial role in digital marketing, and graduates can pursue careers as content strategists, content creators, or copywriters. They develop content marketing strategies, produce engaging written and visual content, and optimize content for search engines and social media platforms to attract and engage target audiences.
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SEO Specialist: Search engine optimization (SEO) is essential for improving website visibility and driving organic traffic. Graduates can specialize in SEO, optimizing website content, conducting keyword research, and implementing on-page and off-page SEO techniques to improve search engine rankings and enhance online visibility for businesses.
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Digital Analyst/Marketing Analyst: Data-driven decision-making is integral to successful digital marketing campaigns. Graduates can work as digital analysts or marketing analysts, analyzing marketing performance metrics, tracking website traffic, and interpreting data to measure campaign effectiveness, identify areas for improvement, and inform future marketing strategies.
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E-commerce Manager: With the increasing importance of online sales, graduates can pursue careers as e-commerce managers, responsible for managing online stores, optimizing product listings, and implementing digital marketing strategies to drive sales and maximize revenue for e-commerce businesses.
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Digital PR Specialist: Public relations (PR) in the digital age involves managing online reputation, building relationships with influencers and media outlets, and leveraging digital channels to enhance brand awareness and credibility. Graduates can work as digital PR specialists, managing online reputation, organizing digital PR campaigns, and fostering positive relationships with key stakeholders.
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Digital Marketing Consultant/Entrepreneur: Some graduates may choose to work as freelance digital marketing consultants or start their own digital marketing agencies, offering a range of services such as social media management, content marketing, SEO, and digital advertising to clients across industries.
