BA (Hons) Marketing Management

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.

Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.

International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.

Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.

Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.

Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the BA (Hons) Marketing Management program at Oxford Brookes University are well-equipped to pursue diverse and exciting career opportunities in the dynamic field of marketing.

Marketing Manager: Many graduates pursue careers as marketing managers, overseeing the development and implementation of marketing strategies to promote products and services. Marketing managers conduct market research, identify target audiences, create marketing campaigns, and analyze campaign performance, driving brand awareness, customer engagement, and sales growth for businesses across various industries.

Digital Marketing Specialist: With their expertise in digital marketing channels and technologies, graduates can specialize as digital marketing specialists. They develop and execute digital marketing campaigns, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing, leveraging digital platforms to reach and engage target audiences online.

Brand Manager: Graduates may pursue careers as brand managers, responsible for building, managing, and enhancing brand identities for companies and products. Brand managers develop brand strategies, oversee brand positioning and messaging, manage brand assets, and ensure brand consistency across all marketing channels, fostering brand loyalty and equity among consumers.

Market Research Analyst: For those interested in data analysis and consumer behavior, careers as market research analysts offer opportunities to conduct research and analyze market trends, consumer preferences, and competitor activities. Market research analysts gather data, interpret findings, and provide insights to help businesses make informed decisions about product development, pricing, promotion, and market expansion strategies.

Advertising Account Executive: Graduates can work as advertising account executives for advertising agencies, managing client relationships and coordinating advertising campaigns. Account executives liaise with clients, develop advertising briefs, collaborate with creative teams, and oversee campaign execution, ensuring that campaigns meet client objectives and achieve desired results.

Public Relations Specialist: With their communication skills and strategic mindset, graduates may pursue careers as public relations specialists, managing the reputation and public image of organizations. Public relations specialists develop PR strategies, write press releases, pitch stories to media outlets, manage media relations, and handle crisis communications, building positive relationships with stakeholders and enhancing brand credibility.

Market Development Manager: Graduates can work as market development managers, focusing on expanding into new markets and driving business growth. Market development managers identify market opportunities, assess market entry strategies, establish partnerships and distribution channels, and execute market expansion plans, helping businesses capitalize on untapped markets and drive revenue growth.

Product Manager: For graduates interested in product development and management, careers as product managers offer opportunities to oversee the lifecycle of products from ideation to launch. Product managers conduct market research, define product features and specifications, collaborate with cross-functional teams, and drive product innovation, ensuring that products meet customer needs and achieve business objectives.

Social Media Manager: With the increasing importance of social media in marketing, graduates can specialize as social media managers, responsible for managing and growing brands' presence on social media platforms. Social media managers develop social media strategies, create content, engage with followers, monitor social media metrics, and analyze social media performance, driving brand awareness and engagement in the digital space.

Marketing Consultant: Graduates may choose to work as marketing consultants, providing strategic advice and expertise to businesses seeking to improve their marketing efforts. Marketing consultants assess clients' marketing needs, develop customized marketing strategies, and offer recommendations on branding, positioning, messaging, and campaign execution, helping businesses achieve their marketing goals and objectives.