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BA/BSc (Hons) Advertising with Professional Practice Year
Epsom
INTAKE: September
Program Overview
The BA/BSc (Hons) Advertising with Professional Practice Year program at the University for the Creative Arts (UCA) provides students with an immersive learning experience that combines theoretical knowledge with practical skills development, preparing them for successful careers in the dynamic and evolving field of advertising. Through a comprehensive curriculum, students gain a deep understanding of advertising principles, consumer behavior, market research methodologies, and creative strategy development. The program also emphasizes hands-on learning opportunities, industry collaborations, and real-world projects, allowing students to apply their learning in professional settings and build valuable industry connections. The Professional Practice Year, a key feature of the program, offers students the chance to gain invaluable work experience through a year-long placement in an advertising agency, marketing firm, media company, or corporate marketing department. This industry placement enables students to further develop their skills, gain practical insights into the advertising industry, and enhance their employability upon graduation.
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Comprehensive Advertising Curriculum: The program offers a comprehensive curriculum covering various aspects of advertising, including advertising theory, marketing communications, brand strategy, creative concept development, media planning, and digital advertising.
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Hands-on Learning Opportunities: Students engage in hands-on learning experiences, including live client briefs, simulated advertising campaigns, creative workshops, and industry-led projects, allowing them to develop practical skills and apply theoretical knowledge in real-world contexts.
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Industry Collaborations and Guest Lectures: UCA fosters strong industry connections, providing students with opportunities to collaborate with advertising agencies, attend guest lectures by industry professionals, participate in networking events, and gain insights into current industry trends and practices.
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Professional Practice Year Placement: The Professional Practice Year enables students to undertake a year-long work placement in a professional advertising environment, gaining invaluable industry experience, building a professional network, and enhancing their employability upon graduation.
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Personalized Career Development Support: Throughout the program, students receive personalized career development support, including guidance on resume writing, interview preparation, portfolio development, and job search strategies, ensuring they are well-equipped to pursue rewarding careers in the advertising industry.
Location
Epsom
Score
IELTS: 6
Tuition Fee
£ 16950
Undergraduate Entry Requirements
Academic Qualifications:The minimum percentage required for undergraduate courses at UCA is average percentage of 60% in HSC.
English Language Proficiency:
- IELTS: The minimum required overall score is usually between 6.0, with a minimum score of 5.5 in each component.
- PTE Academic: The minimum required overall score is 56.
- TOEFL: The minimum required score is 80.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University for the Creative Arts (UCA) recognizes the importance of providing financial support to students pursuing their creative arts education. University for the Creative Arts offers a range of scholarships and funding opportunities to help students with the costs of tuition fees and living expenses.
Vice-Chancellor's Scholarships: University for the Creative Arts offers Vice-Chancellor's Scholarships to both undergraduate and postgraduate students. These scholarships are awarded based on academic excellence and are open to both domestic and international students. The scholarship amount varies and can contribute towards tuition fees or living expenses.
International Scholarships: University for the Creative Arts offers scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate studies. The eligibility criteria, application process, and scholarship amounts may vary.
University for the Creative Arts Creative Excellence Scholarships: These scholarships are awarded to students who demonstrate exceptional talent and creative potential in their chosen field of study. The Creative Excellence Scholarships are available for various disciplines within the creative arts, such as fine arts, design, fashion, media, and more.
External Scholarships and Funding: University for the Creative Arts encourages students to explore external scholarship opportunities and funding sources. There may be scholarships offered by government organizations, charitable foundations, or industry associations that are applicable to creative arts students. University for the Creative Arts provides guidance and support to help students identify and apply for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
The BA/BSc (Hons) Advertising with Professional Practice Year program at the University for the Creative Arts (UCA) equips students with the skills and experience necessary to pursue diverse and rewarding career opportunities in the advertising industry. Graduates of this program are well-prepared to enter roles in advertising agencies, marketing firms, media companies, digital agencies, branding consultancies, and corporate marketing departments. With a combination of theoretical knowledge, practical skills, and industry experience gained through the Professional Practice Year placement, students can explore various career paths within the advertising sector.
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Advertising Account Executive/Manager: Graduates can work as account executives or account managers in advertising agencies, where they are responsible for managing client relationships, developing advertising campaigns, and ensuring projects are delivered on time and within budget.
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Creative Copywriter: With strong writing skills and a creative flair, graduates can pursue careers as copywriters, crafting compelling advertising copy for print ads, digital campaigns, social media content, and other advertising materials.
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Art Director: Graduates with a keen eye for design and visual communication can pursue roles as art directors, overseeing the visual aspects of advertising campaigns, conceptualizing creative ideas, and supervising the design team to ensure the delivery of high-quality visual content.
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Media Planner/Buyer: Students interested in media planning and buying can explore roles as media planners or media buyers, where they are responsible for identifying target audiences, selecting appropriate media channels, negotiating advertising space, and optimizing media placements to reach campaign objectives.
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Digital Marketing Specialist: Given the increasing importance of digital advertising, graduates can pursue roles as digital marketing specialists, focusing on digital advertising strategies, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
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Brand Strategist: Graduates with a strong understanding of branding principles and consumer behavior can pursue careers as brand strategists, helping companies develop brand identities, positioning strategies, and marketing campaigns that resonate with target audiences.
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Market Research Analyst: Students interested in data analysis and consumer insights can pursue roles as market research analysts, conducting research studies, analyzing market trends, and providing valuable insights to inform advertising strategies and campaign development.
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Public Relations (PR) Specialist: Graduates can explore opportunities in PR agencies or corporate PR departments, where they are responsible for managing public relations campaigns, media relations, crisis communications, and brand reputation management.
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Content Creator/Producer: With skills in content creation and storytelling, graduates can pursue roles as content creators or producers, developing engaging multimedia content for advertising campaigns, branded content initiatives, and digital platforms.
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Freelance/Entrepreneurial Opportunities: Some graduates may choose to work as freelancers or start their own advertising agencies, creative studios, or digital marketing firms, leveraging their skills, creativity, and industry experience to pursue entrepreneurial ventures in the advertising industry.
