MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
BA(Hons) Business and Marketing Management
Oxford
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Business and Marketing Management program at Oxford Brookes University offers students a comprehensive understanding of both business management principles and marketing strategies. This interdisciplinary program is designed to provide students with the knowledge and skills needed to thrive in today's dynamic business environment. Students explore key concepts in business management, such as strategic planning, organizational behavior, operations management, and financial analysis, while also delving into the principles of marketing, including market research, consumer behavior, branding, and digital marketing strategies. Through a combination of theoretical learning, practical projects, and industry placements, students develop a solid foundation in business and marketing, preparing them for successful careers in a variety of industries.
Curriculum: The curriculum of the BA (Hons) Business and Marketing Management program is carefully crafted to provide students with a well-rounded education in both business management and marketing. Students study core modules covering topics such as business strategy, marketing principles, market research methods, digital marketing, and brand management. They also have the opportunity to choose elective modules in specialized areas such as international marketing, advertising, retail management, or social media marketing. The program emphasizes experiential learning through case studies, simulations, and real-world projects, allowing students to apply theoretical knowledge to practical business and marketing challenges.
Research Focus: Oxford Brookes University places a strong emphasis on research-led teaching and learning, and the BA (Hons) Business and Marketing Management program reflects this commitment by integrating research-focused modules into the curriculum. Students have the opportunity to engage with cutting-edge research in business and marketing, exploring current trends, emerging theories, and best practices in the field. Through research projects, dissertation work, and independent study, students develop critical thinking skills, research methodologies, and analytical abilities, preparing them for further study or careers in research-oriented fields such as academia, consulting, or market analysis.
Industry Engagement: The BA (Hons) Business and Marketing Management program at Oxford Brookes University emphasizes industry engagement as a key component of students' professional development. Students benefit from opportunities to interact with industry professionals, marketing experts, and business leaders through guest lectures, workshops, and networking events. The university also collaborates with businesses, marketing agencies, and industry associations to provide students with internships, work placements, and consultancy projects. These industry connections offer students valuable insights into professional practice, industry trends, and career pathways, helping them develop the skills and competencies needed for success in the business and marketing sectors.
Global Perspective: Given the global nature of business and marketing, the BA (Hons) Business and Marketing Management program at Oxford Brookes University encourages students to adopt a global perspective in their studies. Students explore international markets, cultural differences, and global marketing strategies, gaining an understanding of the opportunities and challenges of conducting business in a globalized world. Through international case studies, study abroad programs, and cross-cultural experiences, students develop cross-cultural competence, intercultural communication skills, and a broader perspective on the role of business and marketing in a diverse and interconnected global marketplace.
Location
Oxford
Score
IELTS 6
Tuition Fee
£ 15500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting with their academic studies.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduates of Oxford Brookes University's BA (Hons) Business and Marketing Management program possess a diverse skill set and a deep understanding of business principles and marketing strategies, making them well-equipped for a variety of career paths in the dynamic fields of business and marketing.
Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee market research, branding initiatives, advertising campaigns, and digital marketing efforts to reach target audiences and drive sales.
Brand Manager: Graduates may work as brand managers, responsible for building and managing brand identity, positioning, and equity. They develop brand strategies, oversee brand communications, and ensure brand consistency across all marketing channels to enhance brand perception and customer loyalty.
Digital Marketing Specialist: Graduates with expertise in digital marketing may work as digital marketing specialists, focusing on online marketing channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. They analyze digital marketing metrics, optimize campaigns, and leverage technology to reach and engage target audiences.
Market Research Analyst: Graduates can work as market research analysts, conducting research to identify market trends, consumer preferences, and competitive landscapes. They collect and analyze data, prepare reports, and provide insights to support decision-making in product development, pricing strategies, and marketing campaigns.
Sales Manager: Graduates interested in sales may pursue careers as sales managers, leading sales teams, developing sales strategies, and driving revenue growth. They set sales targets, train sales representatives, and cultivate relationships with key clients to achieve sales objectives and expand market share.
Business Development Executive: Graduates may work as business development executives, identifying new business opportunities, forging partnerships, and expanding market reach for organizations. They research market trends, negotiate contracts, and develop relationships with potential clients to drive business growth and profitability.
Advertising Account Executive: Graduates can work as advertising account executives, managing client accounts, coordinating advertising campaigns, and ensuring client satisfaction. They liaise with creative teams, media planners, and clients to develop effective advertising strategies and deliver impactful campaigns.
Product Manager: Graduates interested in product management may pursue careers as product managers, overseeing the development, launch, and lifecycle of products or services. They conduct market analysis, define product features, and collaborate with cross-functional teams to bring products to market successfully and meet customer needs.
Retail Manager: Graduates may work as retail managers, overseeing the operations of retail stores or chains. They manage inventory, optimize store layouts, and implement sales promotions to maximize profitability and enhance the customer shopping experience.
Market Entry Specialist: Graduates with expertise in international marketing may work as market entry specialists, helping companies expand into new markets and navigate international business environments. They conduct market research, assess market entry strategies, and develop market entry plans to facilitate successful market entry and expansion.
