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MSc International Marketing

Glasgow - UK

 

INTAKE: September

Program Overview

The MSc International Marketing program at the University of Strathclyde is designed to provide students with a comprehensive understanding of international marketing strategies and practices. This program equips students with the knowledge and skills necessary to excel in global marketing roles and navigate the complexities of international markets.

  1. Global Marketing Strategy: The program explores the development and implementation of effective global marketing strategies. Students learn about market entry strategies, international market segmentation, branding, and marketing communication in a global context. They develop the skills to analyze market opportunities and develop marketing plans for international markets.

  2. Cross-Cultural Consumer Behavior: Students gain insights into the cultural, social, and psychological factors that influence consumer behavior in different countries. They learn how to adapt marketing strategies to diverse cultural contexts, effectively target international consumers, and create culturally relevant marketing campaigns.

  3. International Market Research: The program emphasizes the importance of market research in understanding international markets. Students learn about conducting market research, gathering and analyzing data, and making data-driven marketing decisions in global contexts. They develop the skills to assess market potential, identify consumer trends, and evaluate market competition.

  4. Global Brand Management: Students study the challenges and strategies involved in managing global brands. They learn about brand positioning, brand equity, and brand extension strategies in international markets. Students develop the skills to build and manage strong global brands that resonate with diverse audiences.

  5. International Marketing Communications: The program covers various aspects of international marketing communications, including advertising, public relations, digital marketing, and social media marketing. Students learn how to develop integrated marketing communication campaigns that effectively reach global audiences and communicate brand messages across cultures.

  6. International Sales and Distribution: Students gain an understanding of the complexities of international sales and distribution channels. They learn about channel management, retailing in global markets, e-commerce, and logistics. Students develop the skills to design and manage efficient international distribution networks.

  7. Ethical and Sustainable Marketing: The program addresses the growing importance of ethical and sustainable marketing practices in international markets. Students learn about corporate social responsibility, sustainability initiatives, and ethical marketing frameworks. They develop the skills to incorporate ethical and sustainable principles into global marketing strategies.

Pollster Education

Location

Glasgow - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 25100

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, Writing.
    • PTE Academic: A minimum overall score of 60 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals. 

  1. Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
  2. Postgraduate Taught Performance Sport Scholarship: The University of Strathclyde recognizes the achievements of student-athletes and offers performance sport scholarships at the postgraduate level. These scholarships provide financial assistance and additional support to help athletes balance their sporting and academic commitments.
  3. Research Scholarships: The university also offers a range of scholarships for students pursuing postgraduate research degrees. These scholarships may cover tuition fees, living expenses, and research-related costs, providing valuable support for students engaged in cutting-edge research projects.

Graduates of the MSc International Marketing program have a wide range of career opportunities in the field of global marketing. 

  1. International Marketing Manager: Graduates can work as marketing managers in multinational corporations, overseeing marketing activities across different countries. They develop and implement international marketing strategies, conduct market research, and coordinate marketing campaigns in global markets.

  2. Global Brand Manager: Graduates can pursue careers as brand managers, responsible for managing and enhancing the reputation and visibility of global brands. They develop brand strategies, ensure brand consistency across international markets, and monitor brand performance.

  3. International Market Research Analyst: Graduates can work as market research analysts, providing insights and recommendations to organizations on international market opportunities. They gather and analyze data, identify market trends, and assess consumer preferences in global markets.

  4. International Advertising and Promotion Specialist: Graduates can specialize in international advertising and promotion, working in advertising agencies or marketing departments. They develop and execute international advertising campaigns, manage media relations, and optimize marketing communication strategies.

  5. Digital Marketing Manager: Graduates can pursue careers in digital marketing, focusing on leveraging digital channels and technologies to reach global audiences. They develop and implement digital marketing strategies, manage online campaigns, and analyze digital marketing metrics.

  6. International Sales Manager: Graduates can work as sales managers, responsible for driving international sales growth. They develop sales strategies, manage sales teams in different countries, and establish relationships with global clients and partners.

  7. Market Entry Consultant: Graduates can work as market entry consultants, advising organizations on entering new international markets. They assess market potential, conduct market research, and develop market entry strategies for companies expanding their global presence.

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