BEng Hons Architectural Engineering
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MSc Digital Marketing
Edinburgh-Heriot Watt University
INTAKE: Jan & Sept
Program Overview
Heriot Watt University's MSc Digital Marketing program equips students with the skills and knowledge necessary to excel in the dynamic and rapidly evolving field of digital marketing. The course offers a comprehensive understanding of digital marketing strategies, tools, and techniques, preparing graduates for successful careers in this exciting industry.
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Digital Marketing Fundamentals: The program starts by providing students with a solid foundation in the principles and fundamentals of digital marketing. Students learn about the key concepts, strategies, and channels involved in digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and analytics.
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Strategic Digital Marketing: Students delve into the strategic aspects of digital marketing, learning how to develop effective digital marketing plans and campaigns. They gain insights into consumer behavior, market research, target audience analysis, and competitor analysis, enabling them to create data-driven strategies that align with business goals.
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Digital Marketing Analytics: The course emphasizes the importance of data analysis in digital marketing. Students learn how to use various analytics tools and techniques to measure the performance of digital marketing campaigns, track website traffic, analyze user behavior, and optimize marketing efforts based on data-driven insights.
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Social Media and Content Marketing: Students explore the role of social media and content marketing in the digital landscape. They learn how to create engaging content, develop social media strategies, build and manage online communities, and leverage social media platforms for brand promotion and customer engagement.
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Search Engine Marketing: The program covers the essentials of search engine marketing (SEM) and search engine optimization (SEO). Students gain knowledge about keyword research, on-page and off-page optimization, link building, and website optimization techniques to improve organic search rankings and drive targeted traffic to websites.
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Mobile and E-commerce Marketing: With the increasing dominance of mobile devices and e-commerce, the course addresses the unique challenges and opportunities in mobile marketing and e-commerce. Students learn how to optimize websites and marketing campaigns for mobile devices, develop mobile apps, and leverage e-commerce platforms for online sales and customer conversion.
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Digital Advertising and Campaign Management: The program provides insights into digital advertising platforms and campaign management. Students learn how to plan, create, and manage digital advertising campaigns across various channels, including display advertising, video advertising, remarketing, and programmatic advertising.
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Customer Relationship Management: The course emphasizes the importance of customer relationship management (CRM) in digital marketing. Students learn how to build and nurture customer relationships through personalized marketing strategies, customer segmentation, loyalty programs, and customer retention techniques.
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Emerging Trends and Technologies: The program keeps students updated with the latest trends and technologies shaping the digital marketing landscape. They explore emerging areas such as artificial intelligence (AI), virtual reality (VR), voice search, chatbots, and data-driven marketing automation, understanding their implications for digital marketing strategies.
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Practical Experience and Industry Engagement: Heriot Watt University emphasizes practical learning and industry engagement. Students have opportunities to work on real-world projects, collaborate with industry partners, and gain hands-on experience through internships and industry placements, enhancing their practical skills and industry readiness.
The MSc Digital Marketing program at Heriot Watt University prepares graduates for a wide range of career opportunities in the digital marketing field. Whether in digital agencies, marketing departments, or entrepreneurial ventures, graduates are equipped with the knowledge and skills to thrive in roles such as digital marketing manager, social media strategist, SEO specialist, content marketer, digital advertising executive, and marketing analyst. The program's industry focus, practical approach, and strong industry connections ensure that graduates are well-prepared to succeed in the dynamic world of digital marketing.
Location
Edinburgh-Heriot Watt University
Score
IELTS: 6.5
Tuition Fee
£ 21136
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 91, with at least 20 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 58.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Heriot Watt University offers a range of scholarships and financial aid options to support students in their academic pursuits. These scholarships are designed to recognize academic excellence, support specific fields of study, promote diversity, and assist students with financial need.
- Heriot Watt Undergraduate Scholarships: Heriot Watt offers several undergraduate scholarships to both domestic and international students. These scholarships are awarded based on academic achievement, leadership potential, extracurricular involvement, and other criteria.
- Heriot Watt Merit Scholarships: These scholarships are available to high-achieving students who have demonstrated outstanding academic performance in their previous studies.
- Heriot Watt Academic Excellence Scholarships: These scholarships are awarded to exceptional students who have achieved outstanding grades in their academic qualifications.
- Heriot Watt International Student Scholarships: These scholarships aim to support international students who are enrolling in undergraduate programs at Heriot-Watt University.
- Postgraduate Scholarships:Heriot-Watt University also offers a range of scholarships for postgraduate students. These scholarships may cover tuition fees, living expenses, or a combination of both. The eligibility criteria and application requirements may vary depending on the specific scholarship.
- Heriot Watt Postgraduate Merit Scholarships: These scholarships are awarded to students with a strong academic background who are enrolling in a postgraduate program at the university.
- Heriot Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
- Heriot Watt Alumni Scholarships: These scholarships are available to Heriot-Watt graduates who are pursuing further studies at the postgraduate level.
- Research Scholarships:Heriot-Watt University provides research scholarships for students interested in pursuing doctoral or research-focused programs. These scholarships are often linked to specific research projects and are awarded based on academic excellence and research potential.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot-Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot-Watt University and apply according to the specific eligibility criteria and application deadlines.
The MSc Digital Marketing course at Heriot Watt University opens up a wide range of exciting career prospects for graduates. With the increasing importance of digital marketing in today's business landscape, professionals with strong digital marketing skills are in high demand.
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Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, overseeing the overall digital marketing strategy and implementation for organizations. They are responsible for planning and executing digital campaigns, managing social media presence, optimizing website performance, and analyzing data to drive marketing decisions.
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Social Media Strategist: Social media platforms play a crucial role in digital marketing. Graduates can work as social media strategists, developing and implementing social media strategies to build brand awareness, engage with target audiences, and drive customer engagement. They create compelling content, manage social media accounts, monitor social media trends, and measure the effectiveness of social media campaigns.
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SEO Specialist: Search engine optimization (SEO) is essential for improving organic search rankings and driving targeted traffic to websites. Graduates can specialize in SEO and work as SEO specialists, optimizing websites, conducting keyword research, developing link-building strategies, and monitoring website performance to improve search engine visibility.
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Content Marketer: Content marketing is a key component of digital marketing. Graduates can pursue careers as content marketers, creating and managing content that attracts, engages, and converts target audiences. They develop content strategies, write compelling blog posts, produce videos, manage email marketing campaigns, and analyze content performance.
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Digital Advertising Executive: With the rise of digital advertising platforms, there is a growing demand for professionals who can create and manage digital advertising campaigns. Graduates can work as digital advertising executives, developing targeted advertising strategies, managing pay-per-click (PPC) campaigns, optimizing ad placements, and analyzing campaign performance.
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Marketing Analyst: Data analysis is crucial in digital marketing. Graduates can pursue careers as marketing analysts, analyzing data from various digital marketing channels and platforms to derive insights and make data-driven marketing decisions. They assess campaign performance, track key metrics, conduct market research, and identify opportunities for optimization and improvement.
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E-commerce Specialist: With the rapid growth of e-commerce, there is a need for professionals who understand the intricacies of online sales and customer conversion. Graduates can specialize in e-commerce marketing, working as e-commerce specialists, optimizing websites for conversions, managing online product listings, and implementing e-commerce marketing strategies to drive sales.
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Digital Marketing Consultant: Some graduates may choose to work as independent consultants, providing digital marketing expertise to clients from various industries. They offer strategic advice, develop customized digital marketing strategies, and help clients optimize their online presence and reach their marketing goals.
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Entrepreneurial Ventures: The MSc Digital Marketing program equips graduates with the skills and knowledge to start their own digital marketing agencies or entrepreneurial ventures. They can offer digital marketing services to businesses, helping them develop and execute effective digital marketing strategies.
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Marketing Researcher: Graduates with a keen interest in consumer behavior and market research can pursue careers as marketing researchers. They conduct market studies, analyze consumer trends, gather insights, and provide strategic recommendations to organizations for their marketing efforts.
The MSc Digital Marketing course at Heriot Watt University provides graduates with the necessary skills and knowledge to excel in various digital marketing roles across industries. The strong industry focus, practical learning approach, and industry connections of the program enhance graduates' employability and equip them with the skills needed to thrive in the fast-paced and evolving digital marketing field.
