MSc International Marketing and Finance

Dundee

 

INTAKE: Jan & Sept

Program Overview

The MSc International Marketing and Finance program at the University of Dundee is designed to provide students with a comprehensive understanding of the intersection between marketing and finance in the global business environment. This program combines core modules in marketing and finance with specialized courses in international marketing strategies and financial management, preparing students for careers in marketing and finance roles with a global focus.

  1. Marketing Fundamentals: Students gain a solid foundation in core marketing principles, including market research, consumer behavior, branding, and marketing communication. They develop skills to analyze market trends, identify consumer needs, and develop effective marketing strategies.

  2. International Marketing Strategies: The program focuses on the unique challenges and opportunities of marketing in a global context. Students explore topics such as international market entry, global brand management, cross-cultural marketing, and digital marketing strategies. They learn how to develop marketing plans that address diverse markets and cultural dynamics.

  3. Financial Management: Students study financial management principles and practices, including financial analysis, investment appraisal, capital budgeting, and risk management. They develop skills to evaluate financial data, make informed investment decisions, and manage financial resources effectively.

  4. International Financial Markets: The program provides insights into the global financial landscape, including international financial markets, exchange rates, and international investment. Students explore topics such as foreign exchange risk, international banking, and multinational financial management. They gain an understanding of the financial considerations in conducting business across borders.

  5. Market Research and Analysis: Students learn research methodologies and techniques to gather and analyze market data. They develop skills in market segmentation, competitor analysis, and market forecasting. Students gain the ability to make data-driven marketing decisions and develop marketing strategies based on market insights.

  6. Digital Marketing and Analytics: The program addresses the growing importance of digital marketing in today's business landscape. Students learn about digital marketing channels, social media marketing, content marketing, and marketing analytics. They develop skills to leverage digital platforms for effective marketing campaigns and measure marketing performance.

  7. International Business Environment: The program provides students with insights into the global business environment and its impact on marketing and finance. They study international business strategies, global economic trends, cultural factors, and regulatory frameworks. Students gain an understanding of the opportunities and challenges of conducting business in different countries and regions.

Pollster Education

Location

Dundee

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 20900

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.

  1. Global Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. The scholarship provides a reduction in tuition fees.
  2. Vice-Chancellor's International Scholarship: This scholarship is open to international undergraduate and postgraduate students from selected countries. It provides a partial tuition fee reduction.
  3. Santander Scholarship: This scholarship is available to undergraduate and postgraduate students from eligible countries. It aims to support international students studying at the University of Dundee by providing financial assistance towards tuition fees.
  4. Alumni Scholarship: This scholarship is open to self-funded international students who have previously completed an undergraduate degree at the University of Dundee. It offers a reduction in tuition fees for postgraduate study.

Graduates of the MSc International Marketing and Finance program have excellent career prospects in marketing and finance roles with an international focus.

  1. International Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing international marketing strategies. They identify market opportunities, conduct market research, and oversee marketing campaigns across different countries and cultures.

  2. International Brand Manager: Graduates can pursue careers in brand management, managing global brands and ensuring brand consistency across international markets. They develop brand positioning strategies, monitor brand performance, and oversee brand communication activities.

  3. Financial Analyst: Graduates can work as financial analysts, analyzing financial data, conducting investment research, and providing financial recommendations for international businesses. They assess market trends, evaluate investment opportunities, and contribute to financial decision-making.

  4. International Business Development Manager: Graduates can work in business development roles, identifying and pursuing international business opportunities. They evaluate market potential, negotiate partnerships and alliances, and develop market entry strategies.

  5. Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to provide insights into market trends, customer preferences, and competitive landscapes. They help businesses make informed marketing decisions based on market research findings.

  6. International Sales Manager: Graduates can pursue careers in international sales, overseeing sales activities across different countries and regions. They develop sales strategies, manage international sales teams, and build relationships with international clients.

  7. Financial Consultant: Graduates can work as financial consultants, providing advisory services to businesses on international financial matters. They assist clients in financial planning, risk management, and investment decisions with a global perspective.


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