MSc Digital Marketing
The MSc Digital Marketing course at the University of West London is designed to provid...
BA (Hons) Graphic Design (Visual Commuincation & Illustration)
West London
INTAKE: September
Program Overview
The BA (Hons) Graphic Design (Visual Communication & Illustration) program at the University of West London offers a dynamic and comprehensive curriculum that prepares students for careers in the ever-evolving field of graphic design, with a particular focus on visual communication and illustration. Through a blend of practical studio work, theoretical study, and industry placements, students develop their creative and technical skills while gaining a deep understanding of visual storytelling, branding, typography, and illustration techniques. The program encourages experimentation and innovation, fostering a culture of creativity and critical thinking. With access to state-of-the-art facilities and guidance from experienced faculty who are industry professionals, students are equipped to tackle real-world design challenges and develop a professional portfolio that showcases their unique style and talents.
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Visual Communication: Students learn how to effectively communicate messages and concepts visually through the use of typography, imagery, color, and layout. They explore various design principles and methodologies, gaining insights into how design influences perception and behavior in different contexts.
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Illustration Techniques: The program provides students with a solid foundation in illustration techniques, including drawing, digital illustration, and image-making. Students develop their artistic skills and learn how to create compelling visual narratives and illustrations that communicate ideas and emotions effectively.
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Brand Identity and Branding: Students delve into the world of branding and brand identity design, learning how to develop cohesive visual identities that reflect the values, personality, and essence of a brand. They explore concepts such as logo design, brand guidelines, and brand storytelling, gaining hands-on experience in creating brand assets and promotional materials.
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Digital Design Tools and Technologies: Through practical projects and workshops, students become proficient in industry-standard design software such as Adobe Creative Suite (including Photoshop, Illustrator, and InDesign), as well as digital illustration tools and multimedia software. They learn how to leverage these tools to bring their creative vision to life and produce professional-quality design work.
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Professional Practice and Industry Engagement: The program emphasizes the importance of professional practice and industry engagement, with opportunities for students to collaborate with industry partners, participate in design competitions, and undertake internships or work placements. Guest lectures, studio visits, and networking events provide valuable insights into the contemporary design industry and help students build connections with potential employers and mentors.
Location
West London
Score
IELTS: 6
Tuition Fee
£ 13250
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have completed their secondary education or equivalent with a minimum of 60% or above in the relevant subjects.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual band score below 5.5.
- TOEFL: Overall score of 72-88.
- PTE (Pearson Test of English): Overall score of 51-59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of West London (UWL) offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize academic excellence, support students from diverse backgrounds, and provide financial assistance to those who may face financial challenges.
University of West London International Ambassador Scholarships: These scholarships are available to international students applying for a full-time undergraduate or postgraduate course. The scholarship offers a fee reduction of up to £5,000 for the first year of study.
University of West London International Scholarships: UWL offers a number of international scholarships for both undergraduate and postgraduate students. The scholarships provide a fee reduction of up to £5,000 for the first year of study.
University of West London International Music Scholarships: These scholarships are specifically for talented musicians who wish to study at UWL. The scholarships offer a fee reduction of up to £2,000 for the first year of study.
University of West London Care Leaver Bursary: This bursary is available to students who are care leavers. It provides financial support to help cover living costs and other expenses.
University of West London Progression Scholarship: This scholarship is for UWL graduates who wish to pursue a postgraduate course at the university. It offers a fee reduction of up to 15% for eligible students.
University of West LondonSports Scholarship: This scholarship is aimed at talented athletes who have represented their country, county, or region in their chosen sport. It provides financial support, mentoring, and access to sports facilities.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
The BA (Hons) Graphic Design (Visual Communication & Illustration) program at the University of West London opens up a wide array of exciting career prospects in the dynamic and ever-evolving field of graphic design, visual communication, and illustration. Graduates of this program are equipped with a diverse skill set and a strong portfolio that prepares them for success in various industries where visual storytelling, branding, and creative problem-solving are valued.
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Graphic Designer: Graduates can pursue roles as graphic designers in creative agencies, design studios, advertising firms, and in-house design teams across industries such as branding, marketing, publishing, and digital media. They utilize their skills in visual communication, typography, and layout design to create engaging and impactful design solutions for clients and brands.
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Illustrator: With a strong foundation in illustration techniques and visual storytelling, graduates can work as freelance illustrators or be employed by publishing houses, advertising agencies, animation studios, and digital media companies. They create illustrations for books, magazines, advertising campaigns, digital content, and various other platforms.
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Art Director: Graduates may progress into roles as art directors, overseeing the visual direction and creative execution of projects across multiple mediums, including print, digital, and multimedia. They collaborate with creative teams to conceptualize and develop visual campaigns, ensuring that designs align with the brand's objectives and resonate with the target audience.
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Brand Identity Designer: Careers in brand identity design involve developing visual identities, logos, and brand collateral for businesses, organizations, and products. Graduates work closely with clients to understand their brand vision and values, translating them into cohesive and memorable visual identities that help differentiate the brand in the market.
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Digital Content Creator: In the age of digital media, there is a growing demand for skilled professionals who can create compelling visual content for online platforms, social media, websites, and mobile applications. Graduates can specialize in digital content creation, producing graphics, animations, infographics, and interactive media to engage audiences and enhance user experiences.
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UX/UI Designer: With an understanding of user-centered design principles and digital design tools, graduates can pursue careers as user experience (UX) or user interface (UI) designers. They design intuitive and visually appealing interfaces for websites, apps, and software, focusing on enhancing usability, accessibility, and user satisfaction.
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Freelance Creative Professional: Many graduates choose to work as freelance designers, illustrators, or creative consultants, offering their services to clients on a project basis. Freelancing provides opportunities for flexibility, creativity, and autonomy, allowing individuals to pursue diverse projects and build their own brand and client base.
