BSc in Business Computing (Human-Computer Interaction)

London

 

INTAKE: September

Program Overview

The BSc in Business Computing (Human-Computer Interaction) program at Brunel University London is designed to provide students with a comprehensive understanding of the interaction between humans and technology within the business context. This interdisciplinary program combines elements of business management, computing, and psychology to equip students with the knowledge and skills needed to design and implement user-friendly digital solutions for businesses. Students learn about the principles of human-computer interaction, usability testing, user experience design, and user interface development, preparing them for careers at the intersection of technology and business.

Curriculum: The curriculum of the BSc in Business Computing (Human-Computer Interaction) program covers a wide range of topics related to human-computer interaction and business computing. Core modules include business strategy, e-commerce principles, web development, database management, psychology of human-computer interaction, usability testing, and user experience design. Additionally, students have the opportunity to choose elective modules to tailor their studies to their interests and career goals. The program emphasizes practical projects and real-world case studies, allowing students to apply their knowledge to design user-centered digital solutions for businesses.

Research Focus: Brunel University London has a strong research focus in areas related to human-computer interaction, usability engineering, cognitive psychology, and digital innovation. Students in the BSc program have the opportunity to engage with research through seminars, workshops, and research projects supervised by faculty members. This research-led approach enables students to explore emerging trends in human-computer interaction, analyze user behavior, and contribute to the development of innovative digital solutions.

Industry Engagement: The university maintains close ties with industry partners, technology companies, digital agencies, and startups, providing students with opportunities for internships, placements, and industry-sponsored projects. Through industry engagement, students gain practical experience, exposure to cutting-edge technologies, and networking opportunities with industry professionals. Industry guest lectures, workshops, and hackathons are also organized to facilitate interaction between students and industry representatives, helping students to build industry connections and enhance their employability.

Global Perspective: Brunel University London is committed to providing students with a global perspective on human-computer interaction and business computing. The BSc program attracts students from diverse cultural backgrounds, creating a multicultural learning environment. Additionally, the university has partnerships with institutions and organizations worldwide, offering opportunities for international exchanges, study abroad programs, and collaborative research initiatives. Students are encouraged to explore global HCI trends, cultural differences in digital interaction, and international business computing practices, gaining insights into the global nature of human-computer interaction and developing cross-cultural communication skills essential for careers in a globalized world.

Pollster Education

Location

London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19330

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Brunel University London offers a range of scholarship programs designed to support deserving students throughout their academic journey. These scholarships are awarded based on various criteria, including academic achievement, extracurricular involvement, leadership potential, and financial need. The university strives to provide opportunities for exceptional students to excel and contribute to their chosen fields.

Merit-Based Scholarships: Brunel University London offers merit-based scholarships to recognize and reward academic excellence. These scholarships are available to both undergraduate and postgraduate students who have demonstrated exceptional academic achievements in their previous studies. By offering merit-based scholarships, the university aims to attract the brightest minds and provide them with the necessary support to pursue their educational goals.

Subject-Specific Scholarships: Brunel University London also offers subject-specific scholarships to students enrolled in certain academic disciplines. These scholarships are tailored to support students studying in fields that align with the university's areas of expertise, such as engineering, business, law, arts, social sciences, health, and environmental sciences. Subject-specific scholarships encourage students to excel in their chosen fields and contribute to advancements in their respective disciplines.

International Scholarships: To promote diversity and internationalization, Brunel University London provides scholarships specifically designed for international students. These scholarships help alleviate financial barriers and make education more accessible to talented students from around the world. International scholarships are offered based on criteria such as academic achievement, leadership potential, and cultural diversity, ensuring that deserving international students have the opportunity to study at Brunel University London.

Access and Widening Participation Scholarships: Brunel University London is committed to widening access to higher education. To support students from disadvantaged backgrounds and underrepresented groups, the university offers access and widening participation scholarships. These scholarships aim to remove financial barriers and provide support to students who may face additional challenges in accessing higher education. Through these scholarships, Brunel University London strives to create a diverse and inclusive learning environment.

Brunel University London offers a range of scholarships to support academic excellence, promote diversity, and ensure access to education for students from various backgrounds. The university's scholarship programs recognize and reward outstanding achievements, provide support in subject-specific areas, encourage international students to pursue their educational goals, and widen access to higher education. Through these scholarships, Brunel University London demonstrates its fostering talent, promoting inclusivity, and supporting students in their educational endeavors.

Graduates of the BSc in Business Computing (Human-Computer Interaction) program at Brunel University London are well-equipped to pursue various exciting career paths at the intersection of technology, design, and business. 

User Experience (UX) Designer: UX designers are responsible for creating intuitive and user-friendly digital experiences. They conduct user research, design wireframes and prototypes, and collaborate with developers and stakeholders to ensure that digital products meet user needs and expectations.

User Interface (UI) Designer: UI designers focus on the visual aspects of digital interfaces, including layout, color schemes, and typography. They work closely with UX designers to translate wireframes into visually appealing designs that enhance user engagement and satisfaction.

Interaction Designer: Interaction designers specialize in designing the interactive elements of digital products, such as buttons, menus, and navigation systems. They ensure that interactions are intuitive, seamless, and consistent across different devices and platforms.

Usability Analyst: Usability analysts evaluate the usability of digital products through usability testing and user feedback. They identify usability issues, propose solutions for improvement, and advocate for user-centered design principles within organizations.

Human-Computer Interaction (HCI) Researcher: HCI researchers investigate how people interact with technology and design new approaches to enhance user experiences. They conduct empirical studies, develop theoretical frameworks, and contribute to the advancement of knowledge in the field of HCI.

Product Manager: Product managers oversee the development and launch of digital products, from conception to market release. They collaborate with cross-functional teams, define product requirements, and prioritize features based on user needs and business objectives.

Digital Strategist: Digital strategists develop strategies to leverage technology and digital channels to achieve business goals. They analyze market trends, identify opportunities for digital innovation, and recommend strategies to enhance the digital presence and competitiveness of organizations.

E-commerce Specialist: E-commerce specialists focus on optimizing the online shopping experience and driving sales through digital channels. They manage e-commerce platforms, analyze customer behavior, and implement strategies to increase conversion rates and revenue.

Human Factors Engineer: Human factors engineers apply principles of psychology and ergonomics to design products and systems that are safe, efficient, and easy to use. They consider human capabilities and limitations when designing interfaces, controls, and displays.

Digital Consultant: Digital consultants provide strategic advice to businesses on how to leverage technology to improve their operations and customer experiences. They assess digital maturity, identify opportunities for digital transformation, and develop roadmaps for implementation.


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