BA (Hons) Advertising & Public Relation

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have completed their secondary education or equivalent with a minimum of 60% or above in the relevant subjects.

English Language Proficiency:

• IELTS: Overall score of 6.0, with no individual band score below 5.5.
• TOEFL: Overall score of 72-88.
• PTE (Pearson Test of English): Overall score of 51-59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

The University of West London (UWL) offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize academic excellence, support students from diverse backgrounds, and provide financial assistance to those who may face financial challenges.

University of West London International Ambassador Scholarships: These scholarships are available to international students applying for a full-time undergraduate or postgraduate course. The scholarship offers a fee reduction of up to £5,000 for the first year of study.

University of West London International Scholarships: UWL offers a number of international scholarships for both undergraduate and postgraduate students. The scholarships provide a fee reduction of up to £5,000 for the first year of study.

University of West London International Music Scholarships: These scholarships are specifically for talented musicians who wish to study at UWL. The scholarships offer a fee reduction of up to £2,000 for the first year of study.

University of West London Care Leaver Bursary: This bursary is available to students who are care leavers. It provides financial support to help cover living costs and other expenses.

University of West London Progression Scholarship: This scholarship is for UWL graduates who wish to pursue a postgraduate course at the university. It offers a fee reduction of up to 15% for eligible students.

University of West LondonSports Scholarship: This scholarship is aimed at talented athletes who have represented their country, county, or region in their chosen sport. It provides financial support, mentoring, and access to sports facilities.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

The BA (Hons) Advertising & Public Relations program at the University of West London opens up a wide range of career opportunities in the dynamic and fast-paced fields of advertising and public relations. Graduates of this program are equipped with the skills, knowledge, and practical experience necessary to excel in various roles within the industry.  

1. Advertising Account Executive/Manager: Graduates can pursue roles as advertising account executives or managers in advertising agencies. They work closely with clients to understand their advertising needs, develop creative campaigns, manage budgets, and ensure that campaigns are executed effectively to achieve client objectives.

2. Public Relations Officer/Manager: Graduates can work in public relations agencies or corporate communications departments as public relations officers or managers. They are responsible for managing the reputation of clients or organizations, developing communication strategies, writing press releases, organizing events, and building relationships with the media.

3. Digital Marketing Specialist: With the increasing importance of digital media, graduates can specialize in digital marketing roles. They may work in digital marketing agencies, social media management firms, or in-house marketing teams, creating and implementing digital marketing campaigns, managing social media accounts, and analyzing campaign performance metrics.

4. Media Planner/Buyer: Graduates can pursue careers as media planners or buyers, responsible for planning and buying advertising space in various media channels such as television, radio, print, and digital. They analyze audience demographics, negotiate with media outlets, and ensure that advertising campaigns reach the target audience effectively.

5. Copywriter/Content Creator: Graduates with strong writing skills can pursue careers as copywriters or content creators in advertising agencies, marketing departments, or content marketing firms. They are responsible for writing persuasive copy for advertisements, websites, social media posts, and other marketing materials.

6. Brand Manager: Brand managers are responsible for managing and promoting brands to increase brand awareness and loyalty. Graduates can work in brand management roles within companies or brand consultancy firms, developing brand strategies, overseeing brand campaigns, and conducting market research to understand consumer behavior.

7. Event Manager: Graduates can work as event managers, organizing and managing corporate events, product launches, promotional events, and public relations activities. They are responsible for planning, budgeting, coordinating logistics, and ensuring that events run smoothly and achieve their objectives.

8. Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to help organizations understand market trends, consumer preferences, and competitor strategies. They conduct surveys, interviews, and focus groups, and use statistical tools to interpret data and provide insights to inform marketing and advertising decisions.