MSc in Accounting and Business Management (Brunel Business School)
MSc in Accounting and Business Management: The MSc in Accounting and Business Managemen...
BSc Marketing Management with Placement
London
INTAKE: September
Program Overview
The BSc in Marketing Management with Placement at Brunel University London is a prestigious program designed to provide students with a comprehensive understanding of marketing principles and practices, enhanced by a valuable placement year. This program equips students with the knowledge, skills, and practical experience necessary to excel in various roles within the dynamic field of marketing.
Curriculum: The curriculum of the BSc Marketing Management with Placement program at Brunel University London covers a wide range of topics essential for understanding modern marketing strategies and techniques. Students engage in coursework that includes marketing fundamentals, consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing management. Additionally, the program integrates practical learning experiences such as case studies, group projects, and industry-relevant assignments. The placement year provides students with the opportunity to apply their academic knowledge in real-world marketing environments, gaining hands-on experience and enhancing their employability upon graduation.
Research Focus: Brunel University London emphasizes a strong research focus within its BSc Marketing Management with Placement program, encouraging students to engage in research projects that explore emerging trends, consumer insights, and marketing innovations. Students have the opportunity to conduct research on topics such as market segmentation, brand positioning, consumer preferences, and marketing effectiveness. By participating in research initiatives, students develop critical thinking skills, research capabilities, and a deeper understanding of the marketing landscape, preparing them to address real-world marketing challenges and opportunities.
Industry Engagement: The BSc Marketing Management with Placement program at Brunel University London fosters close collaboration with industry partners to provide students with real-world experience and industry insights. Through the placement year, students have the opportunity to work in marketing departments of leading companies, marketing agencies, or non-profit organizations, gaining practical experience and exposure to industry practices, trends, and technologies. This industry engagement component enhances students' employability, expands their professional networks, and provides them with valuable insights into the practical application of marketing principles and strategies in diverse business environments.
Global Perspective: Brunel University London promotes a global perspective within its BSc Marketing Management with Placement program, recognizing the international nature of modern markets and the importance of cross-cultural understanding in marketing. Students explore global marketing trends, international consumer behavior, and cultural influences on marketing strategies. The program may offer opportunities for international placements, study exchanges, or collaborations with international marketing agencies, allowing students to gain exposure to diverse markets and develop a global mindset essential for success in the globalized business environment.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 19330
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Brunel University London offers a range of scholarship programs designed to support deserving students throughout their academic journey. These scholarships are awarded based on various criteria, including academic achievement, extracurricular involvement, leadership potential, and financial need. The university strives to provide opportunities for exceptional students to excel and contribute to their chosen fields.
Merit-Based Scholarships: Brunel University London offers merit-based scholarships to recognize and reward academic excellence. These scholarships are available to both undergraduate and postgraduate students who have demonstrated exceptional academic achievements in their previous studies. By offering merit-based scholarships, the university aims to attract the brightest minds and provide them with the necessary support to pursue their educational goals.
Subject-Specific Scholarships: Brunel University London also offers subject-specific scholarships to students enrolled in certain academic disciplines. These scholarships are tailored to support students studying in fields that align with the university's areas of expertise, such as engineering, business, law, arts, social sciences, health, and environmental sciences. Subject-specific scholarships encourage students to excel in their chosen fields and contribute to advancements in their respective disciplines.
International Scholarships: To promote diversity and internationalization, Brunel University London provides scholarships specifically designed for international students. These scholarships help alleviate financial barriers and make education more accessible to talented students from around the world. International scholarships are offered based on criteria such as academic achievement, leadership potential, and cultural diversity, ensuring that deserving international students have the opportunity to study at Brunel University London.
Access and Widening Participation Scholarships: Brunel University London is committed to widening access to higher education. To support students from disadvantaged backgrounds and underrepresented groups, the university offers access and widening participation scholarships. These scholarships aim to remove financial barriers and provide support to students who may face additional challenges in accessing higher education. Through these scholarships, Brunel University London strives to create a diverse and inclusive learning environment.
Brunel University London offers a range of scholarships to support academic excellence, promote diversity, and ensure access to education for students from various backgrounds. The university's scholarship programs recognize and reward outstanding achievements, provide support in subject-specific areas, encourage international students to pursue their educational goals, and widen access to higher education. Through these scholarships, Brunel University London demonstrates its fostering talent, promoting inclusivity, and supporting students in their educational endeavors.
Graduates of the BSc in Marketing Management with Placement program at Brunel University London have a wide range of exciting career opportunities in the field of marketing and related industries. With their strong theoretical knowledge, practical experience gained during the placement year, and transferable skills, graduates are well-prepared to pursue various roles across different sectors.
Marketing Coordinator/Assistant: Entry-level positions such as marketing coordinator or assistant are common career options for graduates. These roles involve supporting marketing teams in the implementation of marketing strategies, coordinating marketing campaigns, managing social media channels, and assisting with market research activities. Marketing coordinators/assistants work closely with senior marketing professionals to execute marketing plans and contribute to achieving marketing objectives.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates may choose to specialize in digital marketing roles. Digital marketing specialists are responsible for managing online marketing campaigns, optimizing website performance, and leveraging digital platforms such as social media, email marketing, and search engine optimization (SEO) to reach target audiences and drive engagement. They analyze digital metrics to measure the effectiveness of digital marketing efforts and continuously optimize campaigns for better results.
Market Research Analyst: Graduates with strong analytical skills may pursue careers as market research analysts. Market research analysts collect and analyze data on consumer behavior, market trends, and competitive landscapes to provide insights and recommendations to businesses. They design surveys, conduct interviews, and analyze data using statistical techniques to identify market opportunities, assess customer preferences, and evaluate the effectiveness of marketing strategies. Market research analysts play a crucial role in helping businesses make informed decisions about product development, pricing, and market positioning.
Brand Manager: Brand managers are responsible for developing and managing brand strategies to build and maintain strong brand identities and reputations. They oversee brand messaging, visual identity, and brand communications across various channels to ensure consistency and alignment with brand values. Brand managers work closely with marketing teams, creative agencies, and other stakeholders to develop branding campaigns, launch new products, and enhance brand equity and recognition in the marketplace.
Marketing Executive/Manager: Experienced graduates may progress to roles such as marketing executive or manager, where they are responsible for developing and executing comprehensive marketing plans to promote products or services and drive business growth. Marketing executives/managers oversee marketing campaigns, manage marketing budgets, and analyze marketing performance metrics to measure the effectiveness of marketing activities. They collaborate with cross-functional teams to align marketing efforts with business objectives and contribute to achieving organizational goals.
Sales and Business Development Manager: Some graduates may transition into sales and business development roles, where they are responsible for driving revenue growth and expanding market reach. Sales and business development managers develop sales strategies, identify new business opportunities, and build relationships with clients to generate sales leads and close deals. They analyze market trends, assess customer needs, and develop customized solutions to meet client requirements. Sales and business development managers play a critical role in driving business success and maximizing revenue potential.
