MSc Accounting and finance
The MSc Accounting and Finance course at the University of East Anglia (UEA) provides s...
BA (Hons) Marketing and Management
Norwich
INTAKE: September
Program Overview
The University of East Anglia (UEA) in the UK offers a dynamic BA (Hons) Marketing and Management program, providing students with a comprehensive understanding of marketing principles and management practices. This undergraduate course is designed to equip students with the knowledge, skills, and practical experience necessary to thrive in the competitive world of business.
Curriculum: The BA (Hons) Marketing and Management program at UEA offers a well-rounded curriculum that covers key concepts, theories, and techniques in both marketing and management disciplines. Students study a variety of modules, including marketing strategy, consumer behavior, brand management, market research, organizational behavior, human resource management, operations management, and strategic management. Through a combination of lectures, seminars, case studies, and practical projects, students develop a solid foundation in marketing and management principles and learn how to apply them in real-world business contexts.
Research Focus: UEA emphasizes research-led teaching, and the BA (Hons) Marketing and Management program incorporates a strong research focus. Students have the opportunity to engage with cutting-edge research in marketing, management, and related fields, gaining insights into emerging trends, best practices, and industry developments. They are encouraged to undertake independent research projects, allowing them to explore areas of interest in depth and develop critical thinking and analytical skills. Additionally, faculty members actively contribute to academic research and industry publications, ensuring that students receive the latest insights and knowledge in the field.
Industry Engagement: UEA maintains strong connections with industry partners, providing students with valuable opportunities for industry engagement. Through guest lectures, workshops, networking events, and industry placements, students gain insights into the practical applications of marketing and management principles in different sectors and industries. UEA's Careers Service offers support and guidance to students seeking internships, placements, and graduate employment opportunities, helping them build professional networks and develop relevant skills and experience. This industry engagement ensures that graduates of the BA (Hons) Marketing and Management program are well-prepared to meet the needs of employers and succeed in their chosen careers.
Global Perspective: Studying marketing and management at UEA offers students a global perspective on business practices and challenges. The program exposes students to international markets, cultural differences, and global trends, preparing them to work in diverse and multicultural environments. UEA's international student community, study abroad programs, and partnerships with universities around the world further enrich students' global outlook and provide opportunities for cross-cultural exchange and collaboration. Graduates of the program emerge with a nuanced understanding of the complexities of global business and are equipped to navigate the interconnected nature of today's economy.
Location
Norwich
Score
IELTS 6
Tuition Fee
£ 18000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 59.
- DET Requirement: A DET score of 100 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of East Anglia offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize and reward excellence, providing financial assistance and opportunities for students to excel in their chosen fields.
UEA Excellence Scholarships: University of East Angliaoffers Excellence Scholarships to high-achieving undergraduate students. These scholarships are merit-based and provide a fee reduction of up to [percentage or amount] for the duration of the program. They are awarded based on academic performance and achievements.
UEA International Undergraduate Scholarships: University of East Anglia offers a variety of scholarships specifically for international undergraduate students. These scholarships aim to attract and support talented students from around the world. The awards are based on academic merit and provide a fee reduction of up to [percentage or amount] for the duration of the program.
Subject-Specific Scholarships: University of East Anglia offers subject-specific scholarships for students pursuing studies in certain disciplines. These scholarships may be available for fields such as business, science, arts, humanities, social sciences, and more. They aim to support students with a passion for their chosen field and provide additional financial support.
University of East Anglia's scholarship programs demonstrate the university's supporting talented and deserving students, enabling them to pursue their educational goals without financial barriers. These scholarships not only provide financial assistance but also recognize and celebrate academic excellence.
Graduating with a BA (Hons) in Marketing and Management from the University of East Anglia (UEA) opens up a multitude of exciting career opportunities in various sectors of the business world.
Marketing Management: Many graduates pursue careers in marketing management, where they are responsible for developing and implementing marketing strategies to promote products or services. They may work in roles such as marketing manager, brand manager, digital marketing specialist, or advertising executive, collaborating with cross-functional teams to drive business growth and increase brand awareness.
Sales and Business Development: Graduates may choose to work in sales and business development roles, focusing on identifying and cultivating new business opportunities. They may work as sales representatives, account managers, or business development executives, building relationships with clients, negotiating contracts, and achieving sales targets to drive revenue growth for organizations.
Market Research and Analysis: With their analytical skills and understanding of consumer behavior, graduates can pursue careers in market research and analysis. They may work as market research analysts, data analysts, or insights managers, conducting research to gather and analyze data on market trends, customer preferences, and competitive landscapes to inform strategic decision-making and marketing initiatives.
Consulting and Strategy: Graduates may opt for careers in consulting and strategy, providing advisory services to businesses seeking to improve their marketing and management practices. They may work for management consulting firms, marketing agencies, or advisory departments within organizations, offering insights and recommendations on market positioning, competitive differentiation, and business optimization.
Entrepreneurship and Startups: Some graduates may choose to start their own businesses or join startup ventures, leveraging their marketing and management skills to launch innovative products or services. They may work as entrepreneurs, founders, or startup consultants, developing business plans, securing funding, and executing marketing strategies to establish and grow successful enterprises.
Retail Management: Graduates interested in the retail sector can pursue careers in retail management, overseeing the operations of stores or e-commerce platforms. They may work as store managers, category managers, or merchandising managers, responsible for optimizing sales performance, managing inventory, and enhancing the customer shopping experience.
Supply Chain and Operations Management: Graduates with an interest in logistics and operations can pursue careers in supply chain management and operations management. They may work in roles such as supply chain analyst, logistics coordinator, or operations manager, ensuring efficient production, distribution, and delivery of goods and services to meet customer demand.
Human Resource Management: With their understanding of organizational behavior and people management, graduates may choose to work in human resource management roles. They may work as HR coordinators, talent acquisition specialists, or training and development managers, responsible for recruiting, retaining, and developing talent within organizations.
