MSc Computer Science with International Business
Intake:- January & September The MSc program in Computer...
MSc Business Analytics and Marketing
Dundee City Campus
INTAKE: Jan & Sept
Program Overview
The MSc Business Analytics and Marketing program at the University of Dundee combines the power of data analytics with marketing strategies to drive business growth and optimize marketing performance. This program provides students with a strong foundation in both business analytics and marketing principles, equipping them with the skills to make data-driven marketing decisions and develop effective marketing strategies.
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Marketing Analytics: Students learn advanced analytics techniques specifically tailored for marketing applications. They acquire skills in analyzing customer data, segmentation, predictive modeling, and measuring marketing effectiveness.
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Consumer Behavior Analysis: The program explores consumer behavior theories and how data analytics can be used to gain insights into consumer preferences, purchase patterns, and decision-making processes. Students learn how to apply these insights to develop targeted marketing campaigns and enhance customer experiences.
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Digital Marketing Analytics: The program covers the analysis of digital marketing data, including website traffic, social media engagement, and online advertising metrics. Students gain hands-on experience in using tools and techniques to measure and optimize digital marketing efforts.
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Market Research: Students learn research methodologies and techniques to gather and analyze market data. They explore qualitative and quantitative research methods, survey design, and data collection techniques to support marketing decision-making.
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Marketing Strategy and Planning: The program emphasizes the integration of data analytics into marketing strategy development. Students learn how to align marketing objectives with business goals, conduct market analysis, identify target markets, and develop effective marketing plans.
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Data Visualization and Reporting: Students develop skills in presenting marketing insights and findings through data visualization techniques. They learn to create compelling visual representations of data using tools such as Tableau and Power BI to effectively communicate marketing analytics results.
Location
Dundee City Campus
Score
IELTS 6.5
Tuition Fee
£ 20900
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
- Global Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. The scholarship provides a reduction in tuition fees.
- Vice-Chancellor's International Scholarship: This scholarship is open to international undergraduate and postgraduate students from selected countries. It provides a partial tuition fee reduction.
- Santander Scholarship: This scholarship is available to undergraduate and postgraduate students from eligible countries. It aims to support international students studying at the University of Dundee by providing financial assistance towards tuition fees.
- Alumni Scholarship: This scholarship is open to self-funded international students who have previously completed an undergraduate degree at the University of Dundee. It offers a reduction in tuition fees for postgraduate study.
Graduates of the MSc Business Analytics and Marketing program have a wide range of career opportunities in the field of marketing analytics and strategic marketing.
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Marketing Analyst: Graduates can work as marketing analysts, using data analytics techniques to analyze marketing data, identify trends, and provide actionable insights for marketing strategies and campaigns.
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Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, utilizing data analytics to optimize digital marketing efforts, measure campaign performance, and enhance customer engagement.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support strategic marketing decisions.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise in data-driven marketing strategies, market analysis, and customer insights to help businesses improve their marketing performance.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, overseeing marketing campaigns, and utilizing data analytics to drive marketing effectiveness.
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Customer Relationship Manager: Graduates can work as customer relationship managers, using data analytics to understand customer behavior, develop personalized marketing strategies, and enhance customer loyalty and retention.
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Marketing Research Executive: Graduates can pursue careers as marketing research executives, conducting research studies, analyzing data, and providing market intelligence to support marketing decision-making.
