MSc Global Business Management
The MSc Global Business Management program at the University of Roehampton is designed ...
BSc Marketing
London
INTAKE: Jan, April & Sept
Program Overview
The BSc Marketing program at the University of Roehampton offers students a comprehensive education in marketing theory, strategy, and practice. Designed to equip students with the skills and knowledge needed to thrive in today's competitive business landscape, the program covers a wide range of topics, from consumer behavior and market research to digital marketing and branding. Through a blend of academic study, practical projects, and industry engagement, students develop the analytical, creative, and strategic skills necessary for success in marketing roles across various sectors.
Curriculum: The curriculum of the BSc Marketing program is carefully crafted to provide students with a solid foundation in marketing principles and techniques. Courses cover core topics such as marketing strategy, consumer behavior, market research methods, advertising and promotion, digital marketing, branding, and international marketing. Students engage in hands-on projects, case studies, and simulations that allow them to apply theoretical concepts to real-world marketing challenges, developing practical skills in market analysis, campaign planning, and marketing communications.
Research Focus: Research is a key component of the BSc Marketing program, enabling students to deepen their understanding of marketing theory and practice. Whether conducting market research projects, analyzing consumer trends, or evaluating marketing campaigns, students learn to apply research methodologies and analytical techniques to inform marketing decision-making. Through coursework, independent study, and collaborative research projects, students develop critical thinking skills, data analysis abilities, and the ability to interpret and communicate research findings effectively.
Industry Engagement: The University of Roehampton is committed to providing students with opportunities for industry engagement and professional development. Throughout the BSc Marketing program, students have the chance to engage with marketing professionals, industry experts, and leading organizations through guest lectures, networking events, and industry placements. These experiences enable students to gain insights into current trends and practices in the marketing field, build professional networks, and develop practical skills that are highly valued by employers.
Global Perspective: In today's interconnected world, understanding marketing from a global perspective is essential. The BSc Marketing program at the University of Roehampton embraces this global perspective, exposing students to diverse cultural, economic, and regulatory factors that influence marketing practices around the world. Through coursework, case studies, and international study opportunities, students gain insight into global markets, consumer behavior, and marketing strategies, preparing them to work in multicultural environments and navigate the complexities of the global marketplace.
Location
London
Score
IELTS 6
Tuition Fee
£ 13747
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Roehampton offers various scholarships and financial support options to help students fund their education. While specific scholarships may vary from year to year.
Vice-Chancellor's Scholarship: This is a merit-based scholarship that offers a partial fee waiver for undergraduate and postgraduate students who have demonstrated outstanding academic achievement.
International Excellence Scholarships: These scholarships are available to international students and provide a partial fee waiver based on academic merit.
Sports Scholarships: The University of Roehampton offers sports scholarships to talented athletes who can contribute to the university's sports teams.
Departmental Scholarships: Some academic departments at the University of Roehampton may offer scholarships or bursaries specific to their discipline. These scholarships are often based on academic achievement or other criteria determined by the department.
Graduating with a BSc in Marketing from the University of Roehampton opens up a plethora of rewarding career opportunities in the dynamic field of marketing across various industries.
Marketing Manager: One of the most common career paths for BSc Marketing graduates is becoming a marketing manager. In this role, individuals are responsible for developing and executing marketing strategies to promote products or services, increase brand awareness, and drive sales. Marketing managers work closely with other departments such as sales, product development, and advertising to identify target markets, analyze consumer behavior, and create compelling marketing campaigns.
Digital Marketing Specialist: With the rise of digital media, there is a growing demand for digital marketing specialists. These professionals focus on leveraging online platforms and technologies to reach and engage target audiences effectively. Digital marketing specialists may specialize in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, or web analytics, helping organizations enhance their online presence and achieve their marketing objectives.
Market Research Analyst: Graduates may pursue careers as market research analysts, responsible for gathering and analyzing data to assess market trends, consumer preferences, and competitive landscapes. Market research analysts conduct surveys, interviews, and focus groups to gather insights into consumer behavior and preferences, providing valuable information to guide strategic decision-making and product development efforts within organizations.
Brand Manager: Brand managers are responsible for developing and managing the brand identity and reputation of products or services. They work to enhance brand equity, differentiate products from competitors, and build strong connections with target audiences. Brand managers oversee marketing campaigns, brand messaging, and brand experiences across various channels, ensuring consistency and alignment with brand values and objectives.
Advertising Account Executive: Graduates may pursue careers as advertising account executives, working for advertising agencies or marketing firms. In this role, individuals serve as liaisons between clients and agency teams, coordinating the development and implementation of advertising campaigns. Advertising account executives collaborate with creative teams, media planners, and clients to create impactful advertising messages and campaigns that resonate with target audiences and achieve marketing goals.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations or individuals. They develop and implement communication strategies to build positive relationships with the media, stakeholders, and the public. Public relations specialists may work in-house for corporations, non-profit organizations, or government agencies, or for public relations firms, managing media relations, crisis communications, and reputation management efforts.
