MSc Global Business Management
The MSc Global Business Management program at the University of Roehampton is designed ...
BSc Business Management and Marketing
London
INTAKE: Jan, April & Sept
Program Overview
The BSc Business Management and Marketing program at the University of Roehampton offers students a comprehensive understanding of business principles and marketing strategies. This undergraduate degree combines core business management courses with specialized modules in marketing, providing students with the knowledge and skills necessary to succeed in today's competitive business environment. The program emphasizes practical learning, industry-relevant skills, and critical thinking, preparing students for diverse careers in marketing, advertising, sales, and business management.
Curriculum: The curriculum of the BSc Business Management and Marketing program covers a range of topics essential for understanding both business management and marketing principles. Core business management modules may include subjects such as organizational behavior, strategic management, financial management, and entrepreneurship. In addition, students take specialized marketing modules that cover areas such as consumer behavior, market research, digital marketing, brand management, and advertising strategy. The program integrates theoretical knowledge with practical skills, offering students opportunities for hands-on learning, case studies, and real-world projects to develop their marketing expertise and business acumen.
Research Focus: The University of Roehampton emphasizes research and scholarly inquiry in the BSc Business Management and Marketing program, providing students with opportunities to engage in research projects relevant to business and marketing theory and practice. Through coursework and independent study, students learn about research methodologies, data analysis techniques, and ethical considerations in marketing research. They may conduct research projects on topics such as market trends, consumer preferences, or advertising effectiveness, applying theoretical concepts to real-world marketing challenges. Students may also have the opportunity to present their research findings at academic conferences or publish them in scholarly journals, contributing to the advancement of knowledge in business and marketing.
Industry Engagement: The BSc Business Management and Marketing program at the University of Roehampton emphasizes industry engagement to ensure that students are well-prepared for careers in marketing and business management. Through guest lectures, workshops, and networking events, students have the opportunity to interact with industry professionals, marketing executives, and business leaders, gaining insights into current trends, best practices, and career opportunities in the field. The university also collaborates with businesses, marketing agencies, and professional organizations to offer students access to internships, placements, and experiential learning opportunities, allowing them to gain practical experience and develop professional skills in real-world marketing environments.
Global Perspective: With its commitment to diversity and globalization, the University of Roehampton offers students a global perspective in the BSc Business Management and Marketing program. The program explores marketing concepts within the context of the global marketplace, emphasizing the challenges and opportunities of conducting business in an interconnected world. Students learn about international marketing strategies, cross-cultural consumer behavior, and global brand management, preparing them to work in multinational corporations, marketing agencies, or international organizations. They also have the opportunity to study abroad or participate in international exchange programs, gaining exposure to different cultures, markets, and business practices and developing cross-cultural competencies essential for success in a globalized economy.
Location
London
Score
IELTS 6
Tuition Fee
£ 14197
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Roehampton offers various scholarships and financial support options to help students fund their education. While specific scholarships may vary from year to year.
Vice-Chancellor's Scholarship: This is a merit-based scholarship that offers a partial fee waiver for undergraduate and postgraduate students who have demonstrated outstanding academic achievement.
International Excellence Scholarships: These scholarships are available to international students and provide a partial fee waiver based on academic merit.
Sports Scholarships: The University of Roehampton offers sports scholarships to talented athletes who can contribute to the university's sports teams.
Departmental Scholarships: Some academic departments at the University of Roehampton may offer scholarships or bursaries specific to their discipline. These scholarships are often based on academic achievement or other criteria determined by the department.
Graduating with a BSc in Business Management and Marketing from the University of Roehampton opens up a myriad of career opportunities in the dynamic fields of business and marketing. This interdisciplinary degree equips students with a blend of business management principles and marketing expertise, making them well-prepared for various roles across different sectors.
Marketing Manager: One of the most common career paths for graduates of the BSc Business Management and Marketing program is to become a marketing manager. Marketing managers work in various industries, overseeing marketing campaigns, developing strategies to promote products or services, and managing marketing budgets. They analyze market trends, consumer behavior, and competitor strategies to identify opportunities and formulate effective marketing plans. Marketing managers may work for corporations, marketing agencies, or non-profit organizations, leading teams of marketing professionals to achieve business objectives and drive revenue growth.
Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and managing the brand identity and reputation of products or services. Brand managers work closely with marketing and product development teams to create brand strategies, positioning statements, and marketing campaigns that resonate with target audiences and differentiate the brand from competitors. They conduct market research, monitor brand performance, and oversee advertising and promotional activities to build brand awareness and loyalty. Brand managers may work for consumer goods companies, technology firms, or retail brands, managing portfolios of brands and ensuring consistent brand messaging across all channels.
Digital Marketing Specialist: With the growing importance of digital channels in marketing, graduates may specialize in digital marketing roles. Digital marketing specialists develop and implement online marketing strategies to reach and engage target audiences through websites, social media, email, and other digital platforms. They analyze digital analytics data, optimize website performance, and execute digital advertising campaigns to drive traffic, generate leads, and increase conversions. Digital marketing specialists may work for digital agencies, e-commerce companies, or in-house marketing teams, leveraging technology and data to deliver personalized and targeted marketing experiences to consumers.
Market Research Analyst: Graduates may pursue careers as market research analysts, responsible for gathering and analyzing data to understand market trends, consumer preferences, and competitive landscapes. Market research analysts design and conduct surveys, interviews, and focus groups to collect data on consumer behavior, product usage, and market perceptions. They analyze data using statistical software and interpret findings to provide insights and recommendations to marketing and business decision-makers. Market research analysts may work for market research firms, consulting companies, or within marketing departments of corporations, contributing to strategic decision-making and product development efforts.
Sales Manager: Graduates may pursue careers as sales managers, responsible for leading sales teams and driving revenue growth for organizations. Sales managers develop sales strategies, set sales targets, and monitor performance metrics to ensure that sales goals are met or exceeded. They recruit, train, and motivate sales representatives, provide coaching and support to help them achieve their targets, and collaborate with marketing and product teams to align sales efforts with business objectives. Sales managers may work for manufacturers, wholesalers, retailers, or service providers, managing sales territories, negotiating contracts, and cultivating relationships with key customers and partners.
Public Relations (PR) Manager: Graduates may explore careers in public relations (PR), managing communication strategies to enhance the reputation and visibility of organizations. PR managers develop and execute PR campaigns, write press releases, and pitch stories to media outlets to generate positive coverage and publicity. They handle crisis communications, manage media inquiries, and build relationships with journalists and influencers to promote brand messages and manage brand perception. PR managers may work for PR agencies, corporate communications departments, or non-profit organizations, serving as spokespersons and advocates for their organizations in the public domain.
