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BA (Hons) Digital Marketing with Events Management
Dundee
INTAKE: September
Program Overview
Abertay University, situated in Dundee, Scotland, offers an exciting BA (Hons) Digital Marketing with Events Management program tailored to provide students with a comprehensive understanding of digital marketing strategies and event management techniques. This program integrates marketing principles with event planning and management skills, preparing students for dynamic careers in the fast-paced marketing and events industries.
Curriculum: The curriculum of the BA (Hons) Digital Marketing with Events Management program at Abertay University is carefully designed to cover a broad range of topics relevant to digital marketing and events management. Students study subjects such as marketing fundamentals, digital marketing strategies, event planning, project management, and experiential marketing. The coursework combines theoretical learning with practical projects, case studies, and industry simulations, enabling students to develop essential skills in marketing, events management, and digital communication.
Research Focus: Abertay University has a strong research focus in digital marketing and events management, with faculty members and students engaged in research projects that explore emerging trends and best practices in the field. Research areas include digital marketing analytics, event technology, consumer behavior at events, and event marketing strategies. Students have the opportunity to participate in research activities, collaborate with faculty members, and contribute to research that informs practice and drives innovation in digital marketing and events management.
Industry Engagement: The BA (Hons) Digital Marketing with Events Management program at Abertay University emphasizes industry engagement, providing students with opportunities to interact with professionals and organizations in the marketing and events sectors. The university collaborates with industry partners to offer guest lectures, workshops, and placement opportunities. Students also have access to industry-led projects, internships, and networking events, allowing them to gain practical insights into industry trends, best practices, and career opportunities.
Global Perspective: Abertay University's BA (Hons) Digital Marketing with Events Management program offers students a global perspective on digital marketing and events management. Through case studies, international collaborations, and multicultural learning environments, students gain insights into global marketing trends, cultural differences, and event management practices. This global outlook prepares graduates to work in multinational corporations, plan international events, and navigate the complexities of global markets and cultural contexts.
Location
Dundee
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Students should have completed their secondary education with a minimum of 65% or equivalent in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Abertay University in the United Kingdom is providing a range of scholarships to support and recognize the achievements of international students pursuing undergraduate studies. These scholarships are designed to enhance access to quality education and promote diversity within the university community.
Abertay International Scholarship: The Abertay International Scholarship is available for high-achieving international students applying for undergraduate or postgraduate programs.This scholarship offers a reduction in tuition fees, contributing to the overall affordability of education for deserving students.The selection process considers academic excellence, extracurricular achievements, and the potential to contribute to the university community.
Abertay Global Scholarship: The Abertay Global Scholarship is aimed at exceptional international students enrolling in undergraduate or postgraduate courses.This scholarship provides financial support in the form of a tuition fee reduction, making education at Abertay University more accessible to talented individuals from around the world.Eligibility criteria may include academic merit, leadership qualities, and a commitment to making a positive impact.
Commonwealth Shared Scholarship Scheme: Abertay University participates in the Commonwealth Shared Scholarship Scheme, offering opportunities for international students from eligible Commonwealth countries.The scheme typically covers tuition fees, travel expenses, and a stipend, enabling students to pursue their studies without financial constraints.This scholarship emphasizes the importance of collaboration and knowledge sharing among Commonwealth nations.
Graduates of Abertay University's BA (Hons) Digital Marketing with Events Management program are equipped with a diverse skill set that opens up a wide range of career opportunities in the dynamic fields of digital marketing and events management. With a strong foundation in marketing principles, digital technologies, and event planning, graduates can explore various career paths.
Digital Marketing Specialist: Many graduates pursue careers as digital marketing specialists, responsible for developing and implementing digital marketing strategies to promote products, services, or events online. They utilize digital channels such as social media, email marketing, search engine optimization (SEO), and content marketing to reach target audiences, increase brand awareness, and drive engagement. Their expertise in digital marketing analytics, campaign optimization, and content creation enables them to deliver effective digital marketing campaigns that achieve measurable results for businesses and organizations.
Event Manager: Some graduates choose to work as event managers, responsible for planning, organizing, and executing events of various scales, including conferences, trade shows, festivals, and corporate events. They oversee all aspects of event management, including venue selection, budgeting, logistics, marketing, and on-site coordination. Their skills in project management, communication, and attention to detail enable them to create memorable and successful events that meet the objectives and expectations of clients and stakeholders.
Marketing Coordinator: Graduates may pursue careers as marketing coordinators, supporting marketing campaigns and initiatives within organizations. They assist with the development of marketing plans, coordinate marketing activities, and analyze marketing performance metrics. They may also be involved in event planning and execution, helping to organize promotional events, product launches, or brand activations. Their multitasking abilities, creativity, and organizational skills make them valuable contributors to marketing teams, assisting in the implementation and execution of marketing strategies.
Social Media Manager: With their knowledge of digital marketing strategies and social media platforms, graduates may choose to specialize as social media managers, responsible for managing and optimizing social media channels to enhance brand visibility, engagement, and customer loyalty. They create and curate content, interact with followers, and monitor social media trends and conversations. Their skills in social media analytics, content creation, and community management enable them to build and maintain a strong online presence for brands and organizations across social media platforms.
Entrepreneur/Startup Founder: Some graduates may leverage their skills and knowledge to start their own businesses or pursue entrepreneurial ventures in the digital marketing and events management sectors. They may establish digital marketing agencies, event planning companies, or online event platforms, offering innovative solutions and services to meet the needs of clients and consumers. Their creativity, strategic thinking, and entrepreneurial spirit enable them to identify market opportunities, develop business models, and build successful ventures in the competitive digital economy.
