BA (Hons) Digital Marketing and Business Management

Undergraduate Entry Requirements

Academic Qualifications: Students should have completed their secondary education with a minimum of 65% or equivalent in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements.

English language proficiency:

• IELTS: A minimum overall score of  6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 78 on the TOEFL is accepted, with no sub-score in any section falling below 17.
• PTE Academic: A minimum overall score of 54 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Abertay University in the United Kingdom is providing a range of scholarships to support and recognize the achievements of international students pursuing undergraduate studies. These scholarships are designed to enhance access to quality education and promote diversity within the university community.

Abertay International Scholarship: The Abertay International Scholarship is available for high-achieving international students applying for undergraduate or postgraduate programs.This scholarship offers a reduction in tuition fees, contributing to the overall affordability of education for deserving students.The selection process considers academic excellence, extracurricular achievements, and the potential to contribute to the university community.

Abertay Global Scholarship: The Abertay Global Scholarship is aimed at exceptional international students enrolling in undergraduate or postgraduate courses.This scholarship provides financial support in the form of a tuition fee reduction, making education at Abertay University more accessible to talented individuals from around the world.Eligibility criteria may include academic merit, leadership qualities, and a commitment to making a positive impact.

Commonwealth Shared Scholarship Scheme: Abertay University participates in the Commonwealth Shared Scholarship Scheme, offering opportunities for international students from eligible Commonwealth countries.The scheme typically covers tuition fees, travel expenses, and a stipend, enabling students to pursue their studies without financial constraints.This scholarship emphasizes the importance of collaboration and knowledge sharing among Commonwealth nations.

Graduates of Abertay University's BA (Hons) Digital Marketing and Business Management program are well-prepared to pursue diverse and rewarding career paths in the rapidly evolving fields of digital marketing, business management, and entrepreneurship. With a solid foundation in marketing principles, business strategy, and digital technologies, graduates can explore a wide range of career options.

Digital Marketing Specialist: Many graduates choose to pursue careers as digital marketing specialists, responsible for developing and executing digital marketing campaigns across various online platforms. They utilize digital channels such as social media, search engines, email marketing, and content marketing to reach target audiences, increase brand awareness, and drive customer engagement. Their expertise in digital marketing strategies, analytics, and optimization techniques enables them to deliver measurable results and maximize ROI for businesses.

Marketing Manager: Some graduates may progress into roles as marketing managers, overseeing marketing initiatives and strategies within organizations. Marketing managers develop marketing plans, allocate budgets, and lead marketing teams to achieve business objectives. They analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for growth and innovation. Their leadership skills, strategic thinking, and marketing expertise make them valuable assets in driving business success through effective marketing strategies.

Business Development Manager: Graduates with strong business acumen may pursue careers as business development managers, responsible for identifying new business opportunities and driving growth initiatives within organizations. They develop strategic partnerships, negotiate contracts, and explore new markets to expand the company's customer base and revenue streams. Their understanding of market dynamics, customer needs, and competitive positioning enables them to develop and implement effective business development strategies that align with organizational goals.

Entrepreneur/Startup Founder: Some graduates may choose to leverage their skills and knowledge to start their own businesses or pursue entrepreneurial ventures. They may launch startups, e-commerce platforms, or digital marketing agencies, offering innovative products or services to meet market demands. Their understanding of digital marketing strategies, business management principles, and entrepreneurial mindset equips them to navigate the challenges of entrepreneurship and drive business success in competitive markets.

Market Research Analyst: Graduates interested in data analysis and consumer insights may pursue careers as market research analysts, responsible for gathering and analyzing data to inform marketing strategies and decision-making processes. They conduct market research studies, surveys, and focus groups to understand consumer preferences, behaviors, and trends. Their analytical skills, research expertise, and ability to interpret data make them valuable contributors to marketing teams, helping businesses make data-driven decisions and stay competitive in dynamic markets.