MSc Accounting and Finance (OGAF) by Research
Abertay University's MSc Accounting and Finance (OGAF) by Research is designed to p...
BA (Hons) Business Management with Analytics
Dundee
INTAKE: September
Program Overview
The BA (Hons) Business Management with Analytics program at Abertay University combines the principles of business management with data analytics techniques to equip students with the skills needed to make data-driven decisions in various organizational contexts. This interdisciplinary program integrates business knowledge with quantitative analysis, statistics, and data visualization techniques to help students understand complex business problems, identify trends, and extract insights from data. Through a blend of theoretical learning and practical applications, students develop critical thinking, problem-solving, and analytical skills essential for careers in business analytics, consulting, and strategic decision-making.
Curriculum: The curriculum of the BA (Hons) Business Management with Analytics program is designed to cover a wide range of topics in business management, data analysis, and analytics. Courses may include business strategy, marketing management, financial analysis, operations management, and data analytics methods such as statistical analysis, data mining, predictive modeling, and business intelligence. Students learn how to collect, process, and analyze data using software tools such as Excel, Python, R, and Tableau, and how to interpret data findings to inform business decisions. The program also offers elective modules in areas such as machine learning, data visualization, and big data analytics, allowing students to tailor their studies to their interests and career goals.
Research Focus: Abertay University emphasizes research-led teaching in its BA (Hons) Business Management with Analytics program, providing students with opportunities to engage in research projects and apply analytics techniques to real-world business problems. Students may work on research projects focused on areas such as marketing analytics, financial forecasting, supply chain optimization, or customer relationship management. Through research projects, students develop analytical skills, critical thinking, and the ability to apply analytics methods to address business challenges and opportunities. The university's research focus ensures that students are exposed to the latest developments, methodologies, and technologies in business analytics, preparing them for careers in data-driven decision-making and business intelligence.
Industry Engagement: The BA (Hons) Business Management with Analytics program at Abertay University emphasizes industry engagement to provide students with practical experiences and networking opportunities within the business analytics field. The university collaborates with industry partners, consulting firms, and technology companies to offer industry placements, guest lectures, workshops, and networking events for students. Students may have the opportunity to work on real-world analytics projects, internships, or consultancy assignments, gaining hands-on experience and building professional relationships with industry practitioners. Industry professionals often contribute to the curriculum, providing insights into business analytics practices, trends, and challenges in various sectors such as finance, marketing, operations, and healthcare.
Global Perspective: Abertay University promotes a global perspective in its BA (Hons) Business Management with Analytics program by addressing global business trends, cross-cultural analytics practices, and international data strategies. Students learn how analytics techniques can be applied to global business challenges such as market expansion, supply chain optimization, and customer segmentation. The program may offer opportunities for students to study abroad, participate in international research projects, or engage with global industry partners, allowing students to gain exposure to diverse analytics practices and cultural perspectives. By fostering a global mindset, the program prepares students to work effectively in multicultural business environments, analyze global data trends, and make data-driven decisions with global implications.
Location
Dundee
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Students should have completed their secondary education with a minimum of 65% or equivalent in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Abertay University in the United Kingdom is providing a range of scholarships to support and recognize the achievements of international students pursuing undergraduate studies. These scholarships are designed to enhance access to quality education and promote diversity within the university community.
Abertay International Scholarship: The Abertay International Scholarship is available for high-achieving international students applying for undergraduate or postgraduate programs.This scholarship offers a reduction in tuition fees, contributing to the overall affordability of education for deserving students.The selection process considers academic excellence, extracurricular achievements, and the potential to contribute to the university community.
Abertay Global Scholarship: The Abertay Global Scholarship is aimed at exceptional international students enrolling in undergraduate or postgraduate courses.This scholarship provides financial support in the form of a tuition fee reduction, making education at Abertay University more accessible to talented individuals from around the world.Eligibility criteria may include academic merit, leadership qualities, and a commitment to making a positive impact.
Commonwealth Shared Scholarship Scheme: Abertay University participates in the Commonwealth Shared Scholarship Scheme, offering opportunities for international students from eligible Commonwealth countries.The scheme typically covers tuition fees, travel expenses, and a stipend, enabling students to pursue their studies without financial constraints.This scholarship emphasizes the importance of collaboration and knowledge sharing among Commonwealth nations.
Graduates of Abertay University's BA (Hons) Business Management with Analytics program are well-positioned to pursue rewarding careers in a variety of industries that require strong analytical skills and business acumen. With their comprehensive understanding of business management principles and proficiency in data analytics techniques, graduates are highly sought after by organizations seeking to leverage data-driven insights to inform strategic decision-making and drive business growth.
Business Analyst: One of the primary career paths for graduates is to become business analysts. Business analysts play a crucial role in organizations by interpreting data, identifying trends, and providing actionable insights that inform business strategies and initiatives. With their expertise in both business management and analytics, graduates can analyze complex datasets, develop models, and generate reports to support decision-making processes across various functional areas such as marketing, finance, operations, and human resources. Business analysts may work for consulting firms, financial institutions, technology companies, or corporate strategy departments, helping organizations optimize performance, minimize risks, and capitalize on opportunities.
Data Analyst: Graduates may also pursue careers as data analysts, specializing in the collection, interpretation, and visualization of data to drive business outcomes. Data analysts are responsible for extracting actionable insights from data sets using statistical methods, data mining techniques, and visualization tools. With their proficiency in analytics software and business domain knowledge, graduates can clean and prepare data, conduct exploratory analysis, and develop predictive models to support decision-making processes. Data analysts may work in diverse industries such as healthcare, retail, finance, or e-commerce, helping organizations uncover insights that drive operational efficiency, customer engagement, and revenue growth.
Marketing Analyst: For graduates interested in marketing roles, pursuing careers as marketing analysts may be an option. Marketing analysts leverage data analytics techniques to assess marketing campaigns, analyze consumer behavior, and optimize marketing strategies for maximum impact. With their understanding of both business management and analytics, graduates can track key performance indicators, conduct market segmentation analysis, and measure campaign effectiveness to inform marketing decisions. Marketing analysts may work for advertising agencies, market research firms, or in-house marketing departments, helping organizations identify market trends, target audiences, and opportunities for growth.
Financial Analyst: Graduates may also consider careers as financial analysts, specializing in financial data analysis, modeling, and forecasting. Financial analysts analyze financial statements, market trends, and economic indicators to evaluate investment opportunities, assess risks, and make recommendations to investors or corporate management. With their quantitative skills and business acumen, graduates can perform financial modeling, conduct valuation analysis, and prepare reports to support investment decisions and strategic planning. Financial analysts may work for investment banks, asset management firms, or corporate finance departments, contributing to investment strategies, capital allocation, and financial performance optimization.
Business Intelligence Developer: Another potential career path for graduates is to become business intelligence developers, responsible for designing, developing, and maintaining business intelligence solutions that support decision-making processes. Business intelligence developers work with databases, data warehouses, and analytics tools to extract, transform, and load data, as well as create dashboards, reports, and data visualizations. With their skills in both business management and analytics, graduates can design and implement solutions that provide stakeholders with actionable insights and drive organizational performance improvements. Business intelligence developers may work for technology companies, consulting firms, or in-house IT departments, supporting business operations, strategic planning, and performance management initiatives.
