BA (Hons) Marketing Management Top-up

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.

English Language Proficiency: 

• IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
• TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
• PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.

International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.

Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.

Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Marketing Management Top-up program from University College Birmingham (UCB) have a wide array of exciting career opportunities in the dynamic field of marketing. With advanced knowledge and skills in marketing management, strategic planning, and brand management, graduates are well-prepared to pursue diverse roles across various industries.

Marketing Manager: One of the most common career paths for graduates is to work as marketing managers. Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, increase brand awareness, and drive sales. They oversee marketing campaigns, analyze market trends and consumer behavior, and collaborate with cross-functional teams to achieve marketing objectives. Marketing managers work in diverse industries including consumer goods, retail, hospitality, technology, and healthcare.

Brand Manager: Graduates may pursue careers as brand managers, focusing on building and managing the reputation and image of a brand. Brand managers develop brand strategies, create brand messaging and positioning, and oversee brand initiatives and campaigns. They conduct market research, monitor brand performance, and collaborate with creative teams to develop brand assets and communications. Brand managers work for corporations, advertising agencies, or branding consultancies, helping to differentiate brands and create meaningful connections with consumers.

Digital Marketing Specialist: For graduates with expertise in digital marketing, careers as digital marketing specialists may be appealing. Digital marketing specialists leverage digital channels such as social media, search engines, email, and websites to reach and engage target audiences. They develop digital marketing strategies, execute online campaigns, and analyze digital metrics to optimize performance. Digital marketing specialists work in digital agencies, e-commerce companies, or marketing departments, driving online visibility, traffic, and conversions for brands.

Market Research Analyst: Graduates may also pursue careers as market research analysts, responsible for gathering and analyzing data to inform marketing strategies and decision-making. Market research analysts design research studies, collect and analyze data, and prepare reports and presentations to communicate insights and recommendations to stakeholders. They use various research methods such as surveys, interviews, and focus groups to understand consumer preferences, market trends, and competitive landscapes. Market research analysts work for market research firms, corporations, or consulting agencies, providing valuable insights to support business growth and innovation.

Advertising Account Executive: For graduates interested in advertising and communications, careers as advertising account executives may be a suitable option. Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. They serve as the main point of contact between clients and agency teams, ensuring that client needs are met and campaigns are executed effectively. Advertising account executives develop creative briefs, oversee project timelines and budgets, and measure campaign performance to drive results and client satisfaction.