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MSc International Business Management with Marketing (Conversion)

Edinburgh-Heriot Watt University

 

INTAKE: Jan & Sept

Program Overview

Heriot Watt University's MSc International Business Management with Marketing (Conversion) course is designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of international business and marketing.  

  1. International Business Management: The program provides a solid foundation in international business management, covering key concepts such as global business environments, international trade, cross-cultural management, and strategic management. Students gain a comprehensive understanding of the challenges and opportunities that businesses face in the global marketplace.

  2. Marketing Principles and Strategies: The program offers in-depth knowledge of marketing principles and strategies, focusing on their application in an international context. Students learn about market research, consumer behavior, branding, digital marketing, and international marketing communications. They develop skills to design and implement effective marketing strategies that align with global market trends and consumer preferences.

  3. Cross-cultural Communication and Negotiation: In the global business arena, effective cross-cultural communication and negotiation skills are crucial. The program emphasizes the importance of understanding cultural differences and equips students with the tools to communicate and negotiate successfully with international partners and stakeholders. Students learn how to adapt their communication styles and strategies to different cultural contexts.

  4. International Market Entry and Expansion: Students gain insights into the strategies and challenges involved in entering and expanding into international markets. They explore market entry modes, international distribution channels, and global supply chain management. The program provides a deep understanding of the complexities of operating in diverse international markets and equips students with the knowledge to make informed decisions regarding market selection and expansion strategies.

  5. Digital Marketing and Analytics: In today's digital era, knowledge of digital marketing and analytics is essential for businesses to reach global audiences effectively. The program covers topics such as social media marketing, search engine optimization, content marketing, and data analytics. Students learn how to leverage digital platforms and tools to create impactful marketing campaigns and measure their effectiveness.

  6. Strategic Management and Leadership: The program develops students' strategic thinking and leadership skills, enabling them to make informed decisions in complex international business environments. Students learn to analyze business situations, formulate strategies, and lead teams effectively. They also gain insights into ethical considerations and sustainability in international business operations.

  7. Industry Engagement and Professional Development: Heriot Watt University emphasizes industry engagement, providing students with opportunities to interact with professionals and gain real-world insights. The program incorporates guest lectures, industry projects, and networking events to enhance students' understanding of the practical aspects of international business and marketing. Additionally, professional development workshops equip students with essential skills for career success.

  8. Global Perspective: The program embraces a global perspective, recognizing the interconnectedness of economies and cultures. Students develop a deep appreciation for diversity and learn to navigate the complexities of international business through case studies, group projects, and experiential learning opportunities. The program prepares graduates to work effectively in multicultural teams and thrive in international business environments.

The MSc International Business Management with Marketing (Conversion) course at Heriot Watt University provides a comprehensive and contemporary education in the field of international business and marketing. Graduates emerge with a solid foundation in business management, specialized knowledge in marketing, and the skills required to excel in global business roles. The program's practical approach, industry engagement, and emphasis on developing global perspectives make it an excellent choice for individuals seeking a successful career in international business and marketing.

Pollster Education

Location

Edinburgh-Heriot Watt University

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 18520

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 91, with at least 20 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 64 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Heriot Watt University offers a range of scholarships and financial aid options to support students in their academic pursuits. These scholarships are designed to recognize academic excellence, support specific fields of study, promote diversity, and assist students with financial need.  

  1. Heriot Watt Undergraduate Scholarships: Heriot Watt offers several undergraduate scholarships to both domestic and international students. These scholarships are awarded based on academic achievement, leadership potential, extracurricular involvement, and other criteria.
  2. Heriot Watt Merit Scholarships: These scholarships are available to high-achieving students who have demonstrated outstanding academic performance in their previous studies.
  3. Heriot Watt Academic Excellence Scholarships: These scholarships are awarded to exceptional students who have achieved outstanding grades in their academic qualifications.
  4. Heriot Watt International Student Scholarships: These scholarships aim to support international students who are enrolling in undergraduate programs at Heriot-Watt University.
  5. Postgraduate Scholarships:Heriot-Watt University also offers a range of scholarships for postgraduate students. These scholarships may cover tuition fees, living expenses, or a combination of both. The eligibility criteria and application requirements may vary depending on the specific scholarship.
  6. Heriot Watt Postgraduate Merit Scholarships: These scholarships are awarded to students with a strong academic background who are enrolling in a postgraduate program at the university.
  7. Heriot Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
  8. Heriot Watt Alumni Scholarships: These scholarships are available to Heriot-Watt graduates who are pursuing further studies at the postgraduate level.
  9. Research Scholarships:Heriot-Watt University provides research scholarships for students interested in pursuing doctoral or research-focused programs. These scholarships are often linked to specific research projects and are awarded based on academic excellence and research potential.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot-Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot-Watt University and apply according to the specific eligibility criteria and application deadlines.

The MSc International Business Management with Marketing (Conversion) course at Heriot-Watt University offers excellent career prospects for graduates. The program equips students with the knowledge and skills necessary to pursue a wide range of exciting and rewarding roles in the field of international business and marketing.  

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies for global brands. They can work in various industries, including consumer goods, services, technology, and retail. Marketing managers are responsible for market research, brand management, advertising, and promotions.

  2. International Business Development Manager: With a strong understanding of international business environments and market dynamics, graduates can work as international business development managers. These professionals identify new market opportunities, develop market entry strategies, and establish partnerships with international clients and stakeholders.

  3. Global Marketing Analyst: The program equips students with analytical skills, allowing them to work as global marketing analysts. These professionals analyze market trends, consumer behavior, and competitive landscapes to identify growth opportunities. They provide insights and recommendations to support marketing and business decision-making.

  4. International Trade Specialist: Graduates can pursue careers as international trade specialists, working for companies engaged in international trade. They manage import and export activities, ensure compliance with regulations, and coordinate logistics and supply chain operations. International trade specialists also stay updated on international trade policies and agreements.

  5. Digital Marketing Specialist: With expertise in digital marketing and analytics, graduates can work as digital marketing specialists. They design and implement digital marketing campaigns, manage social media platforms, optimize websites for search engines, and analyze data to measure campaign effectiveness.

  6. Market Research Analyst: Graduates can pursue roles as market research analysts, helping companies gather and analyze data to make informed business decisions. They conduct market research studies, gather consumer insights, and provide recommendations on product development, pricing, and market positioning.

  7. International Sales Manager: With their understanding of international markets and cross-cultural communication, graduates can excel as international sales managers. They lead sales teams, develop sales strategies for global markets, and build relationships with international clients and distributors.

  8. Entrepreneurship and Consulting: Graduates may choose to start their own businesses or work as consultants, providing strategic advice and solutions to businesses expanding into international markets. They can assist companies with market entry strategies, brand development, and international business operations.

The program's combination of international business management and marketing knowledge, practical skills development, and industry engagement prepares graduates for successful careers in global business and marketing roles. The strong industry connections of Heriot-Watt University and its reputation for producing skilled professionals further enhance the career prospects of graduates.

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