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BA (Hons) International Hospitality and Tourism Management Top-up
Birmingham
INTAKE: February
Program Overview
The BA (Hons) International Hospitality and Tourism Management Top-up program at University College Birmingham (UCB) is designed to provide students with advanced knowledge and skills in the field of hospitality and tourism management. This program is specifically tailored for students who have already completed a relevant foundation or diploma qualification and wish to further their studies to obtain an undergraduate degree. Through a combination of theoretical learning and practical application, the BA (Hons) International Hospitality and Tourism Management Top-up program equips students with the expertise needed to pursue managerial roles within the global hospitality and tourism industry.
Curriculum: The curriculum of the BA (Hons) International Hospitality and Tourism Management Top-up program builds upon the foundational knowledge acquired in previous studies. Students study advanced topics such as strategic management in hospitality and tourism, destination marketing, revenue management, and sustainable tourism development. The program also includes modules focused on research methods and critical analysis to enhance students' academic and analytical skills. Additionally, students may have the opportunity to undertake a research project or dissertation, allowing them to explore a specific area of interest within the field.
Research Focus: The BA (Hons) International Hospitality and Tourism Management Top-up program emphasizes the importance of research and critical inquiry in understanding and addressing contemporary issues in the hospitality and tourism industry. Students are encouraged to engage in research activities that explore topics such as consumer behavior, destination management, tourism policy, and industry innovation. Through research projects, students develop their analytical and problem-solving abilities, gaining valuable insights into the challenges and opportunities facing the sector.
Industry Engagement: UCB maintains strong connections with industry partners to ensure that the BA (Hons) International Hospitality and Tourism Management Top-up program remains relevant and responsive to industry needs. Guest lectures, industry workshops, and site visits are incorporated into the curriculum to provide students with practical insights and networking opportunities. Additionally, students may have the opportunity to undertake a work placement or internship, allowing them to gain hands-on experience in a professional hospitality or tourism environment.
Global Perspective: In recognition of the global nature of the hospitality and tourism industry, the BA (Hons) International Hospitality and Tourism Management Top-up program incorporates a global perspective into its curriculum. Students explore diverse cultural, social, and economic factors that influence hospitality and tourism trends and practices worldwide. Case studies and examples from different regions allow students to gain insights into the complexities of operating in an international context. Furthermore, students may have the opportunity to participate in international study tours or exchange programs to further broaden their global perspective.
Location
Birmingham
Score
IELTS 6
Tuition Fee
£ 13500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
- TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
- PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.
International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.
Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.
Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Hospitality and Tourism Management Top-up program at University College Birmingham (UCB) have a wide range of career opportunities available to them within the global hospitality and tourism industry. Building upon their previous qualifications and the advanced knowledge gained through the top-up program, graduates are well-equipped to pursue various managerial roles and advance their careers in this dynamic sector.
Hotel General Manager: Graduates may aspire to become hotel general managers, overseeing all aspects of hotel operations including accommodation, food and beverage, guest services, and administration. They are responsible for ensuring the smooth running of the hotel, maximizing profitability, and maintaining high standards of customer service. Hotel general managers also play a key role in strategic planning, budgeting, and staff management to achieve business objectives.
Destination Marketing Manager: Graduates can pursue roles as destination marketing managers, promoting tourist destinations, regions, or attractions to attract visitors and boost tourism revenue. They develop and implement marketing strategies, conduct market research, and collaborate with stakeholders to showcase the unique offerings of their destination. Destination marketing managers also work to enhance the destination's brand image and visibility in target markets.
Tourism Development Officer: Graduates may work as tourism development officers, focusing on the sustainable growth and development of tourism destinations or attractions. They collaborate with local authorities, community groups, and businesses to identify opportunities for tourism development, plan infrastructure projects, and implement initiatives to enhance visitor experiences. Tourism development officers also play a role in preserving cultural heritage, protecting natural resources, and promoting responsible tourism practices.
Event Manager: Graduates can pursue careers as event managers, organizing and coordinating a variety of events such as conferences, festivals, weddings, and corporate functions. They liaise with clients, suppliers, and vendors to plan and execute events, ensuring that they run smoothly and meet clients' objectives. Event managers are responsible for budget management, logistics, and on-site coordination to deliver successful and memorable events.
Hospitality Consultant: Graduates may choose to work as hospitality consultants, providing expert advice and guidance to hospitality businesses, tourism organizations, or government agencies. They offer consulting services in areas such as strategic planning, market analysis, operations management, and customer experience improvement. Hospitality consultants help clients identify opportunities for growth, overcome challenges, and achieve their business goals.
Travel Operations Manager: Graduates can pursue roles as travel operations managers, overseeing the day-to-day operations of travel agencies, tour operators, or online travel platforms. They are responsible for product development, pricing strategies, sales, and customer service. Travel operations managers also monitor market trends, negotiate contracts with suppliers, and ensure compliance with industry regulations.
Cruise Director: Graduates with an interest in cruise tourism may aspire to become cruise directors, responsible for organizing and managing onboard activities, entertainment, and guest services on cruise ships. They create daily activity schedules, coordinate with onboard departments, and interact with passengers to ensure a memorable cruise experience. Cruise directors also handle guest feedback, address concerns, and maintain a positive onboard atmosphere.
Resort Manager: Graduates may seek employment as resort managers, overseeing the operations of resorts, spas, or leisure complexes. They manage facilities, amenities, and recreational activities to meet guest expectations and enhance the overall guest experience. Resort managers also focus on revenue generation, cost control, and staff training to achieve operational excellence and guest satisfaction.
