MSc Enterprise Management
The MSc Enterprise Management program at University College Birmingham is designed to e...
BA (Hons) International Hospitality and Tourism Management (with Placement)
Birmingham
INTAKE: September
Program Overview
The BA (Hons) International Hospitality and Tourism Management (with Placement) program at University College Birmingham (UCB) is designed to provide students with a comprehensive understanding of the global hospitality and tourism industry. This program offers a blend of theoretical knowledge and practical experience through industry placements, preparing students for management roles in hospitality businesses, tourism organizations, and related sectors. With a focus on international perspectives, cultural awareness, and industry-specific competencies, the BA (Hons) International Hospitality and Tourism Management program with placement equips students with the skills and expertise to succeed in a dynamic and rapidly evolving industry.
Curriculum: The curriculum of the BA (Hons) International Hospitality and Tourism Management (with Placement) program covers a diverse range of subjects relevant to hospitality and tourism management. Students study core modules such as hospitality operations management, tourism marketing, destination management, event planning, and sustainable tourism practices. Additionally, the program integrates practical elements such as industry placements, field trips, and guest lectures from industry professionals to provide students with real-world insights and hands-on experience. The curriculum is carefully designed to develop students' critical thinking, problem-solving, and communication skills, preparing them for leadership roles in the global hospitality and tourism sector.
Research Focus: UCB encourages students to engage in research activities that explore key issues and trends in the hospitality and tourism industry. Through research projects, students have the opportunity to investigate topics such as destination branding, hospitality innovation, consumer behavior, tourism policy, and environmental sustainability. The university provides access to research resources, databases, and academic support to assist students in conducting their research effectively. By engaging in research, students develop analytical skills, contribute to knowledge advancement in the field, and prepare for future careers in hospitality and tourism management.
Industry Engagement: One of the distinctive features of the BA (Hons) International Hospitality and Tourism Management (with Placement) program is its strong industry engagement. UCB collaborates closely with leading hospitality businesses, tourism organizations, and industry associations to ensure that the program remains relevant and responsive to industry needs. Industry experts contribute to curriculum development, deliver guest lectures, and provide practical training opportunities for students. The university also facilitates industry placements, internships, and networking events to help students build professional connections and gain valuable work experience in the hospitality and tourism sector.
Global Perspective: In today's interconnected world, UCB recognizes the importance of a global perspective in hospitality and tourism management. The program emphasizes international perspectives, cross-cultural understanding, and global trends to prepare students for careers in a multicultural and globalized industry. Students have the opportunity to study diverse hospitality and tourism markets, explore different cultural norms and preferences, and examine global issues affecting the industry. The university also offers opportunities for international exchange programs, study tours, and language courses to enhance students' global awareness and intercultural competence. This global outlook equips graduates with the skills and knowledge to work in diverse hospitality and tourism environments, adapt to international markets, and contribute to the sustainable development of the industry on a global scale.
Location
Birmingham
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
- TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
- PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.
International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.
Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.
Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Hospitality and Tourism Management (with Placement) program at University College Birmingham (UCB) are well-equipped to embark on diverse and rewarding career paths within the global hospitality and tourism industry. With a blend of theoretical knowledge, practical experience gained through placements, and a global perspective, graduates have numerous opportunities available to them.
Hotel Manager: Graduates may pursue roles as hotel managers, overseeing the operations of hotels, resorts, or other accommodation establishments. They are responsible for ensuring guest satisfaction, managing staff, maintaining quality standards, and maximizing revenue. Hotel managers also handle administrative tasks such as budgeting, marketing, and strategic planning to drive business success.
Tourism Destination Manager: Graduates can work as tourism destination managers, responsible for developing and promoting tourist destinations, attractions, or regions. They collaborate with local authorities, tourism boards, and stakeholders to enhance visitor experiences, implement marketing strategies, and manage tourism infrastructure. Tourism destination managers strive to achieve sustainable growth while maximizing economic benefits for the destination.
Event Coordinator: Graduates may pursue careers as event coordinators, organizing and managing events such as conferences, conventions, festivals, or special events within the hospitality and tourism sector. They liaise with clients, vendors, and suppliers to plan and execute events, coordinating logistics, managing budgets, and ensuring seamless operations.
Travel Consultant: Graduates can work as travel consultants, assisting clients with travel planning, itinerary design, and booking arrangements. They provide personalized recommendations, advice on destinations, accommodations, transportation options, and tour packages to meet clients' needs and preferences.
Hospitality Marketing Manager: Graduates may pursue marketing roles within the hospitality and tourism industry, developing and implementing marketing strategies to promote hotels, resorts, attractions, or tourism services. They conduct market research, identify target audiences, and create marketing campaigns to attract visitors and drive bookings.
Tour Operator: Graduates can work for tour operators or travel companies, designing and organizing travel packages, tours, and excursions for domestic and international travelers. They create customized itineraries, negotiate contracts with suppliers, and coordinate logistics to deliver memorable travel experiences.
Hospitality Consultant: Graduates may work as hospitality consultants, providing expertise and advice to hospitality businesses, tourism organizations, or government agencies. They offer consulting services in areas such as market analysis, strategic planning, and performance improvement to help clients achieve their business objectives.
Cruise Ship Manager: Graduates with an interest in maritime hospitality may pursue careers in cruise ship management, overseeing the operations of cruise ships and ensuring exceptional guest experiences onboard. They manage onboard departments, coordinate with staff, and ensure safety and regulatory compliance to provide enjoyable cruise experiences for passengers.
