MSc Enterprise Management
The MSc Enterprise Management program at University College Birmingham is designed to e...
BA (Hons) International Hospitality and Tourism Management
Birmingham
INTAKE: September
Program Overview
The BA (Hons) International Hospitality and Tourism Management program at University College Birmingham (UCB) is designed to provide students with a comprehensive understanding of the global hospitality and tourism industry. This program combines theoretical knowledge with practical skills to prepare students for management roles in hospitality businesses, tourism organizations, and related sectors. With a focus on international perspectives, cultural awareness, and industry-specific competencies, the BA (Hons) International Hospitality and Tourism Management program equips students with the expertise to succeed in a dynamic and rapidly evolving industry.
Curriculum: The curriculum of the BA (Hons) International Hospitality and Tourism Management program covers a wide range of subjects relevant to hospitality and tourism management. Students study core modules such as hospitality operations management, tourism marketing, event management, hospitality finance, and sustainable tourism. Additionally, the program incorporates practical elements such as industry placements, field trips, and guest lectures from industry professionals to provide students with real-world insights and hands-on experience. The curriculum is designed to develop students' critical thinking, problem-solving, and communication skills, preparing them for leadership roles in the global hospitality and tourism sector.
Research Focus: UCB encourages students to engage in research activities that explore key issues and trends in the hospitality and tourism industry. Through research projects, students have the opportunity to investigate topics such as destination management, hospitality innovation, consumer behavior, tourism policy, and sustainable tourism practices. The university provides access to research resources, databases, and academic support to assist students in conducting their research effectively. By engaging in research, students develop analytical skills, contribute to knowledge advancement in the field, and prepare for future careers in hospitality and tourism management.
Industry Engagement: One of the key features of the BA (Hons) International Hospitality and Tourism Management program is its strong industry engagement. UCB collaborates closely with leading hospitality businesses, tourism organizations, and industry associations to ensure that the program remains relevant and responsive to industry needs. Industry experts contribute to curriculum development, deliver guest lectures, and provide practical training opportunities for students. The university also facilitates industry placements, internships, and networking events to help students build professional connections and gain valuable work experience in the hospitality and tourism sector.
Global Perspective: In today's interconnected world, UCB recognizes the importance of a global perspective in hospitality and tourism management. The program incorporates international perspectives, cross-cultural understanding, and global trends into its curriculum. Students have the opportunity to study diverse hospitality and tourism markets, explore different cultural norms and preferences, and examine global issues affecting the industry. The university also offers opportunities for international exchange programs, study tours, and language courses to enhance students' global awareness and intercultural competence. This global outlook prepares graduates to work in diverse hospitality and tourism environments, adapt to international markets, and contribute to the sustainable development of the industry on a global scale.
Location
Birmingham
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
- TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
- PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.
International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.
Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.
Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Hospitality and Tourism Management program at University College Birmingham (UCB) are well-equipped to pursue diverse and rewarding careers in the global hospitality and tourism industry. With a combination of management skills, industry knowledge, and international perspectives, graduates have numerous career opportunities available to them.
Hotel Manager: Graduates may work as hotel managers, overseeing the day-to-day operations of hotels, resorts, or accommodation establishments. They are responsible for managing staff, ensuring guest satisfaction, maintaining quality standards, and maximizing revenue. Hotel managers also handle administrative tasks such as budgeting, marketing, and strategic planning to achieve business goals and maintain a competitive edge in the market.
Tourism Destination Manager: Graduates can pursue roles as tourism destination managers, responsible for developing and promoting tourism destinations, attractions, or regions. They work with local governments, tourism boards, and community stakeholders to enhance visitor experiences, implement marketing strategies, and manage tourism infrastructure. Tourism destination managers also monitor visitor trends, analyze market data, and collaborate with industry partners to sustainably grow tourism destinations and maximize economic benefits.
Event Coordinator: Graduates may work as event coordinators or planners, organizing and managing events such as conferences, conventions, festivals, or special events within the hospitality and tourism sector. They liaise with clients, suppliers, and vendors to plan and execute events, coordinating logistics, managing budgets, and ensuring seamless event operations. Event coordinators leverage their creativity, organizational skills, and industry knowledge to create memorable and successful events that meet client objectives and exceed guest expectations.
Travel Consultant: Graduates can pursue roles as travel consultants or advisors, assisting clients with travel planning, itinerary design, and booking arrangements. They provide personalized travel recommendations, advice on destinations, accommodations, transportation options, and tour packages to meet clients' preferences and budgets. Travel consultants also stay informed about travel trends, destination developments, and industry regulations to provide accurate and up-to-date information to clients.
Hospitality Marketing Manager: Graduates may work in marketing roles within the hospitality and tourism industry, developing and implementing marketing strategies to promote hotels, resorts, attractions, or tourism services. They conduct market research, identify target markets, and create marketing campaigns to attract visitors and drive bookings. Hospitality marketing managers utilize digital marketing channels, social media platforms, and promotional events to increase brand awareness, engage audiences, and generate revenue for hospitality businesses.
Tour Operator: Graduates can work for tour operators or travel companies, designing and organizing travel packages, tours, and excursions for domestic and international travelers. They create customized itineraries, negotiate contracts with suppliers, and coordinate logistics such as transportation, accommodations, and activities to deliver memorable travel experiences. Tour operators ensure that tours meet quality standards, safety regulations, and customer expectations, providing seamless and enjoyable travel experiences for clients.
Hospitality Consultant: Graduates may work as hospitality consultants, providing expertise and advice to hospitality businesses, tourism organizations, or government agencies seeking to improve their operations, enhance guest experiences, or develop tourism strategies. They offer consulting services in areas such as market analysis, feasibility studies, strategic planning, and performance improvement, helping clients achieve their business objectives and navigate industry challenges effectively.
Cruise Ship Manager: Graduates with an interest in maritime hospitality may pursue careers in cruise ship management, overseeing the operations of cruise ships and ensuring exceptional guest experiences onboard. They manage onboard departments such as accommodations, food and beverage, entertainment, and guest services, coordinating with ship staff to deliver high-quality services and amenities. Cruise ship managers also handle safety procedures, regulatory compliance, and emergency response protocols to ensure the safety and well-being of passengers and crew.
