MSc Enterprise Management
The MSc Enterprise Management program at University College Birmingham is designed to e...
BA (Hons) Marketing Management (with Placement)
Birmingham
INTAKE: Feb & Sept
Program Overview
The BA (Hons) Marketing Management (with Placement) program at University College Birmingham (UCB) is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices, while also offering valuable industry experience through placements. This program equips students with the knowledge and skills necessary to excel in various marketing roles within today's dynamic business environment. With a focus on theoretical concepts, practical applications, and industry-relevant skills, the BA (Hons) Marketing Management program prepares students for successful careers in marketing across diverse industries.
Curriculum: The curriculum of the BA (Hons) Marketing Management (with Placement) program at UCB covers a wide range of topics essential for understanding contemporary marketing practices. Students study core modules such as marketing principles, consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing management. Additionally, the program incorporates practical elements such as case studies, marketing projects, and industry workshops to provide students with hands-on experience and real-world insights into the marketing profession. The inclusion of placements allows students to apply their knowledge and skills in real business settings, gaining invaluable practical experience and enhancing their employability.
Research Focus: UCB encourages students to engage in research activities that explore current trends, challenges, and innovations in the field of marketing. Through research projects, students have the opportunity to investigate topics such as market analysis, consumer trends, brand management, marketing communications, and digital marketing strategies. The university fosters a culture of critical thinking, analysis, and creativity, empowering students to conduct research that contributes to the advancement of marketing knowledge and practices. Placements also offer students the chance to conduct applied research within organizations, addressing real-world marketing challenges and opportunities.
Industry Engagement: One of the key features of the BA (Hons) Marketing Management (with Placement) program at UCB is its strong industry engagement and practical focus. The university collaborates closely with leading marketing agencies, businesses, and industry experts to ensure the program remains relevant and aligned with industry needs. Guest lectures, industry seminars, and networking events provide students with valuable insights into the latest marketing trends, strategies, and technologies. Work placements enable students to gain firsthand experience in various sectors of the marketing industry, develop professional skills, and build industry connections that enhance their employability upon graduation.
Global Perspective: In recognition of the global nature of the marketing profession, UCB emphasizes the importance of a global perspective in the BA (Hons) Marketing Management (with Placement) program. The program integrates international case studies, cross-cultural marketing training, and opportunities for global placements or internships. By studying marketing practices in different cultural and geographical contexts, students develop a broad understanding of global market dynamics, consumer behavior, and marketing strategies. This global outlook prepares graduates to work effectively in diverse and multicultural environments within the global marketplace, whether at home or abroad.
Location
Birmingham
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
- TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
- PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.
International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.
Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.
Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Marketing Management (with Placement) program at University College Birmingham (UCB) are well-prepared to pursue rewarding careers in various sectors of the marketing industry. With a blend of theoretical knowledge, practical experience gained through placements, and industry insights, graduates have a wide range of career opportunities available to them.
Marketing Manager: Graduates may pursue roles as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They conduct market research, analyze consumer behavior, manage advertising campaigns, and monitor marketing performance to achieve business objectives and drive sales growth.
Digital Marketing Specialist: Graduates with expertise in digital marketing can pursue roles as digital marketing specialists, focusing on online marketing channels such as search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising. They develop digital marketing campaigns, analyze digital metrics, and optimize online presence to reach target audiences and drive website traffic and conversions.
Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the reputation and identity of brands. They develop brand strategies, oversee brand positioning, manage brand portfolios, and ensure brand consistency across various marketing channels to create strong brand equity and foster customer loyalty.
Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data on market trends, consumer preferences, and competitor activities. They use statistical techniques, survey methodologies, and data analytics tools to provide insights and recommendations to support marketing decision-making and strategy development.
Advertising Account Executive: Graduates can pursue roles as advertising account executives, working for advertising agencies or marketing firms. They serve as liaisons between clients and agency teams, coordinating the development and execution of advertising campaigns. They communicate client needs, manage project timelines and budgets, and ensure that advertising campaigns meet client objectives and expectations.
Public Relations (PR) Specialist: Graduates may work as PR specialists or communication managers, responsible for managing public relations campaigns and building positive relationships with stakeholders. They develop PR strategies, create press releases, organize media events, and handle crisis communications to protect and enhance the reputation of organizations.
Sales and Marketing Coordinator: Graduates can work as sales and marketing coordinators, supporting sales teams and marketing departments in executing marketing initiatives and sales campaigns. They assist in coordinating marketing activities, managing marketing materials, analyzing sales data, and providing administrative support to ensure effective sales and marketing operations.
Market Development Manager: Graduates may pursue roles as market development managers, identifying new market opportunities and developing strategies to enter or expand into new market segments or geographic regions. They conduct market analysis, assess market potential, and coordinate marketing efforts to drive business growth and expansion into new markets.
