MSc Enterprise Management
The MSc Enterprise Management program at University College Birmingham is designed to e...
BA (Hons) Marketing Management
Birmingham
INTAKE: Feb & Sept
Program Overview
The BA (Hons) Marketing Management program at University College Birmingham (UCB) is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. This program equips students with the knowledge and skills necessary to excel in various marketing roles within today's dynamic business environment. With a focus on theoretical concepts, practical applications, and industry-relevant skills, the BA (Hons) Marketing Management program prepares students for successful careers in marketing across diverse industries.
Curriculum: The curriculum of the BA (Hons) Marketing Management program at UCB covers a wide range of topics essential for understanding contemporary marketing practices. Students study core modules such as marketing principles, consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing management. Additionally, the program incorporates practical elements such as case studies, marketing projects, and industry workshops to provide students with hands-on experience and real-world insights into the marketing profession.
Research Focus: UCB encourages students to engage in research activities that explore current trends, challenges, and innovations in the field of marketing. Through research projects, students have the opportunity to investigate topics such as market analysis, consumer trends, brand management, marketing communications, and digital marketing strategies. The university fosters a culture of critical thinking, analysis, and creativity, empowering students to conduct research that contributes to the advancement of marketing knowledge and practices.
Industry Engagement: One of the key features of the BA (Hons) Marketing Management program at UCB is its strong industry engagement and practical focus. The university collaborates closely with leading marketing agencies, businesses, and industry experts to ensure the program remains relevant and aligned with industry needs. Guest lectures, industry seminars, and networking events provide students with valuable insights into the latest marketing trends, strategies, and technologies. Additionally, students may have the opportunity to undertake internships or placements with industry partners, gaining valuable work experience and building professional networks that enhance their employability upon graduation.
Global Perspective: In today's interconnected world, UCB recognizes the importance of a global perspective in marketing. The BA (Hons) Marketing Management program integrates international case studies, cross-cultural marketing training, and opportunities for global projects or internships. By studying marketing practices in different cultural and geographical contexts, students develop a broad understanding of global market dynamics, consumer behavior, and marketing strategies. This global outlook prepares graduates to work effectively in diverse and multicultural environments within the global marketplace, whether at home or abroad.
Location
Birmingham
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
- TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
- PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.
International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.
Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.
Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Marketing Management program at University College Birmingham (UCB) are well-equipped to pursue a wide range of exciting career opportunities in the dynamic field of marketing. With a solid foundation in marketing principles, strategic thinking, and practical skills gained through coursework and industry experiences, graduates have the flexibility to explore diverse roles across various sectors.
Marketing Manager: Graduates may pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee market research, branding, advertising campaigns, digital marketing efforts, and customer relationship management to drive sales, increase brand awareness, and achieve marketing objectives.
Brand Manager: Graduates can work as brand managers, responsible for building, managing, and enhancing the reputation and identity of brands. They develop brand strategies, oversee brand positioning, manage brand portfolios, and ensure brand consistency across various marketing channels to create strong brand equity and customer loyalty.
Digital Marketing Specialist: Graduates with expertise in digital marketing can pursue roles as digital marketing specialists or online marketing managers. They develop and execute digital marketing campaigns, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising, to increase online visibility, engagement, and conversions.
Market Research Analyst: Graduates may work as market research analysts, conducting research to gather and analyze data on market trends, consumer preferences, and competitor activities. They use statistical techniques, survey methodologies, and data analytics tools to provide insights and recommendations to support marketing decision-making and strategy development.
Advertising Account Executive: Graduates can work as advertising account executives for advertising agencies or marketing firms. They serve as liaisons between clients and agency teams, coordinating the development and execution of advertising campaigns. They communicate client needs, manage project timelines and budgets, and ensure that advertising campaigns meet client objectives and expectations.
Public Relations (PR) Specialist: Graduates may pursue roles as PR specialists or communication managers, responsible for managing public relations campaigns and building positive relationships with stakeholders, including customers, media, investors, and the public. They develop PR strategies, create press releases, organize media events, and handle crisis communications to protect and enhance the reputation of organizations.
Sales Manager: Graduates with strong communication and negotiation skills can work as sales managers, leading sales teams and driving revenue growth for organizations. They set sales targets, develop sales strategies, train and motivate sales representatives, and establish relationships with key clients to achieve sales objectives and maximize profitability.
Market Development Manager: Graduates may work as market development managers, responsible for identifying new market opportunities and developing strategies to enter or expand into new market segments or geographic regions. They conduct market analysis, assess market potential, develop market entry strategies, and coordinate marketing efforts to drive business growth and expansion.
