MSc Enterprise Management
The MSc Enterprise Management program at University College Birmingham is designed to e...
BA (Hons) International Tourism Management (with Placement)
Birmingham
INTAKE: Feb & Sept
Program Overview
The BA (Hons) International Tourism Management (with Placement) program at University College Birmingham (UCB) offers students a comprehensive understanding of the global tourism industry combined with invaluable practical experience through placements. This program is designed to equip students with the knowledge, skills, and hands-on experience necessary to excel in various roles within the international tourism sector. With a focus on theoretical learning, practical application, and industry insights, the program prepares students for successful careers in the dynamic and competitive field of international tourism management.
Curriculum: The curriculum of the BA (Hons) International Tourism Management (with Placement) program at UCB is carefully crafted to cover a wide range of topics relevant to the tourism industry. Students study core modules such as tourism principles and practices, destination management, sustainable tourism development, tourism marketing, hospitality management, and tourism policy and planning. Additionally, the program incorporates practical elements such as industry placements, field trips, and guest lectures to provide students with hands-on experience and real-world insights into the tourism sector.
Research Focus: UCB encourages students to engage in research activities that explore key issues, trends, and challenges in the tourism industry. Through research projects, students have the opportunity to investigate topics such as tourist behavior, destination competitiveness, tourism impacts on communities and environments, tourism innovation and technology, and cross-cultural tourism management. The university promotes a culture of critical thinking, inquiry, and research excellence, empowering students to contribute to the advancement of knowledge in the field of international tourism management.
Industry Engagement: One of the distinguishing features of the BA (Hons) International Tourism Management (with Placement) program at UCB is its strong industry engagement and practical focus. The university collaborates closely with leading tourism organizations, travel companies, hotels, airlines, and destination management organizations to provide students with valuable industry insights, networking opportunities, and practical experience. Work placements enable students to gain firsthand experience in various sectors of the tourism industry, develop professional skills, and build industry connections that enhance their employability upon graduation.
Global Perspective: In recognition of the global nature of the tourism industry, UCB emphasizes the importance of a global perspective in the BA (Hons) International Tourism Management (with Placement) program. The program integrates international case studies, cross-cultural management training, and opportunities for global placements or internships. By studying tourism practices in different cultural and geographical contexts, students develop a broad understanding of global tourism trends, market dynamics, and destination management strategies. This global outlook prepares graduates to work effectively in diverse and multicultural environments within the international tourism industry, whether at home or abroad.
Location
Birmingham
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
- TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
- PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.
International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.
Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.
Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Tourism Management (with Placement) program at University College Birmingham (UCB) are well-prepared to embark on diverse and rewarding career paths within the global tourism industry. With a combination of theoretical knowledge, practical experience gained through placements, and industry insights, graduates have a wide range of career opportunities available to them.
Destination Manager: Graduates may pursue roles as destination managers, overseeing the development, promotion, and management of tourist destinations or attractions. They work closely with local authorities, tourism boards, and stakeholders to enhance visitor experiences, preserve cultural and natural heritage, and implement sustainable tourism practices that benefit local communities and economies.
Tourism Marketing Manager: Graduates can work as tourism marketing managers, responsible for developing and implementing marketing strategies to promote tourist destinations, attractions, hotels, resorts, or travel services. They conduct market research, identify target markets, create marketing campaigns, and utilize digital marketing channels to attract tourists and drive visitor numbers.
Tour Operator: Graduates may work for tour operators, designing, packaging, and selling travel products and holiday packages to individual or group travelers. They plan itineraries, negotiate contracts with suppliers, coordinate transportation and accommodation, and provide customer service to ensure memorable and seamless travel experiences for clients.
Hospitality Manager: Graduates with a specialization in hospitality management can pursue roles within hotels, resorts, restaurants, or hospitality establishments. They oversee day-to-day operations, manage staff, ensure quality service delivery, and optimize guest satisfaction to create positive guest experiences and drive repeat business.
Event Coordinator: Graduates may work as event coordinators or planners for tourism-related events such as festivals, conferences, trade shows, or cultural events. They handle event logistics, venue selection, vendor management, marketing, and on-site coordination to deliver successful and memorable events that attract tourists and enhance destination appeal.
Sustainability Manager: Graduates interested in sustainable tourism can work as sustainability managers or consultants, advising tourism businesses and destinations on environmentally responsible practices, community engagement, and corporate social responsibility initiatives. They help organizations minimize their environmental footprint, support local communities, and promote sustainable tourism development.
Travel Consultant: Graduates can work as travel consultants or advisors, providing personalized travel advice and assistance to individual or corporate clients. They offer destination recommendations, itinerary planning, travel booking services, and travel insurance options to meet clients' specific preferences, budgets, and travel requirements.
Cruise Director: Graduates interested in cruise tourism can pursue roles as cruise directors or activity coordinators aboard cruise ships. They organize onboard entertainment, activities, and excursions, interact with passengers, and ensure smooth operations to deliver memorable cruise experiences and maximize guest satisfaction.
