BA (Hons) Digital Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have completed their secondary education with a minimum of 65% or above in their relevant qualifications or equivalent grades.

English Language Proficiency: 

• IELTS: A minimum overall score of 6.0, with no less than 5.5 in each component.
• TOEFL (iBT): A minimum score of 72, with no less than 17 in each section.
• PTE Academic: A minimum score of 51, with no less than 51 in each communicative skill.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

University College Birmingham (UCB) recognizes the importance of providing financial assistance to international students to support their educational journey.

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate students.

International Scholarship: UCB offers a range of international scholarships to high-achieving international students. These scholarships are merit-based and can provide partial tuition fee waivers. The eligibility criteria may vary, and students are encouraged to check the specific requirements for each scholarship.

Country-Specific Scholarships: UCB offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from specific countries and provide financial support to help them pursue their studies at UCB. The eligibility criteria and benefits may vary depending on the scholarship.

Sports Scholarships: UCB offers sports scholarships to talented international athletes who have achieved excellence in their respective sports. These scholarships provide support for sports-related expenses, including training, equipment, and competition fees.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Digital Marketing program at University College Birmingham (UCB) possess a diverse skill set and knowledge base that opens up a wide range of career opportunities in the rapidly expanding field of digital marketing. With the increasing reliance on digital platforms for marketing purposes, digital marketing professionals are in high demand across various industries.

Digital Marketing Specialist: Graduates may pursue roles as digital marketing specialists, where they are responsible for developing and implementing digital marketing strategies to promote products or services online. They may work for companies of all sizes, digital marketing agencies, or as freelancers, managing various aspects of digital marketing campaigns such as social media marketing, content marketing, email marketing, SEO, and PPC advertising.

Social Media Manager: With their expertise in social media marketing strategies and platforms, graduates can pursue roles as social media managers. They may be responsible for managing and curating content, engaging with followers, running social media advertising campaigns, analyzing performance metrics, and developing strategies to increase brand awareness, engagement, and conversion rates across social media channels.

SEO Specialist: Graduates with a strong understanding of search engine optimization (SEO) principles and techniques may choose to specialize in SEO roles. They may work to improve a website's visibility and ranking in search engine results pages (SERPs) by optimizing website content, conducting keyword research, building backlinks, and implementing technical SEO strategies to drive organic traffic and improve search engine rankings.

PPC Specialist: Graduates with expertise in pay-per-click (PPC) advertising platforms such as Google Ads or Facebook Ads may pursue roles as PPC specialists. They may be responsible for creating and managing PPC campaigns, conducting keyword research, optimizing ad copy and landing pages, analyzing campaign performance data, and maximizing return on investment (ROI) for paid advertising campaigns.

Content Marketing Manager: Graduates may choose to specialize in content marketing roles, where they focus on creating and distributing valuable, relevant, and engaging content to attract and retain a target audience. They may be responsible for content strategy development, content creation, content distribution across various channels, and measuring the effectiveness of content marketing efforts through metrics such as website traffic, engagement, and conversions.

Digital Marketing Analyst: Graduates with strong analytical skills may pursue roles as digital marketing analysts, where they analyze data from digital marketing campaigns to track performance, identify trends, and make data-driven recommendations for optimization. They may use tools such as Google Analytics, Adobe Analytics, or social media analytics platforms to measure key performance indicators (KPIs) and provide insights to inform marketing strategies.

E-commerce Manager: Graduates may explore roles as e-commerce managers, where they oversee the online sales and marketing efforts of e-commerce websites or online retail businesses. They may be responsible for managing product listings, optimizing the online shopping experience, implementing digital marketing strategies to drive traffic and sales, and analyzing e-commerce metrics to identify opportunities for growth and improvement.