MSc Computer Science with International Business
Intake:- January & September The MSc program in Computer...
Dundee
INTAKE: Jan & Sept
The MSc Management and Marketing program at the University of Dundee provides students with a comprehensive understanding of both management principles and marketing strategies. This program combines the key aspects of business management with the knowledge and skills required for effective marketing in today's competitive business environment.
Management Fundamentals: The program covers the core principles of management, including strategic planning, organizational behavior, and financial management. Students gain a solid foundation in business management, equipping them with the skills to lead and manage teams effectively.
Marketing Strategy: The program focuses on developing marketing strategies and understanding consumer behavior. Students learn how to identify target markets, conduct market research, and create effective marketing campaigns to promote products and services.
Digital Marketing: With the increasing importance of online platforms, the program explores digital marketing techniques and strategies. Students learn how to leverage digital channels, such as social media, search engine marketing, and content marketing, to reach and engage with target audiences.
Brand Management: The program delves into the concepts of brand management and brand equity. Students learn how to develop and manage brands, create brand identities, and implement brand positioning strategies to differentiate products and build customer loyalty.
Market Analysis and Research: The program equips students with the skills to analyze market trends, conduct market research, and make data-driven marketing decisions. Students learn how to interpret market data, understand customer insights, and develop marketing strategies based on consumer behavior.
International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students gain insights into international markets, cross-cultural marketing strategies, and the adaptation of marketing campaigns for different regions and cultures.
Integrated Marketing Communications: The program emphasizes the importance of integrated marketing communications to deliver consistent brand messages across various channels. Students learn how to develop and implement integrated marketing communication plans, including advertising, public relations, and digital marketing campaigns.
Innovation and Entrepreneurship: The program encourages students to think innovatively and develop entrepreneurial skills. Students learn how to identify market opportunities, create innovative marketing strategies, and develop business plans for new ventures.
Dundee
IELTS 6.5
£ 20900
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
Graduates of the MSc Management and Marketing program have a wide range of career opportunities in various industries.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies. They are responsible for market research, brand management, advertising, and promotional activities.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to assess market trends, consumer preferences, and competitors. They provide insights that inform marketing strategies and help companies make informed business decisions.
Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing manager or social media manager. They create and manage online marketing campaigns, optimize website performance, and engage with customers through digital channels.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand identities. They ensure brand consistency, conduct market research, and collaborate with marketing teams to create impactful brand strategies.
Advertising Executive: Graduates can work in advertising agencies or marketing departments, contributing to the development and execution of advertising campaigns. They collaborate with creative teams, media planners, and clients to create compelling advertisements.
Product Manager: Graduates can work as product managers, responsible for managing the lifecycle of products or services. They conduct market research, define product strategies, and collaborate with cross-functional teams to bring new products to market.
Entrepreneurship and Start-up: Graduates with an entrepreneurial mindset can start their own businesses or join start-up ventures. They can apply their management and marketing knowledge to create and grow successful businesses.
Market Consultant: Graduates can work as market consultants, providing expert advice to businesses on marketing strategies, market research, and brand management. They help businesses identify growth opportunities, optimize marketing campaigns, and stay competitive in the market.
Business Development Manager: Graduates can pursue roles in business development, focusing on identifying and developing new business opportunities. They build relationships with clients, analyze market trends, and create strategies to expand the business.
International Marketing Manager: Graduates with a focus on international marketing can explore careers that involve expanding businesses into global markets. They develop strategies to enter new markets, adapt marketing campaigns to different cultures, and manage international marketing operations.