BSc Marketing with Media Communications (2-year degree)

Undergraduate Entry Requirements

Academic Qualifications: International students are generally required to have achieved a minimum academic qualification of 65% or above in their secondary school or equivalent qualification. Please note that the specific entry requirements may vary depending on the chosen course of study.  

English Language Proficiency: 

• IELTS: An overall score of 6.0, with no individual component score below 5.5.
• TOEFL: An overall score of 72-87 with minimum 12-17 in each section.
• PTE: An overall score of 50-59 with minimum 42-59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Buckingham is dedicated towards providing financial support to international students through a variety of scholarships and bursaries. These scholarships are designed to recognize academic excellence, encourage diversity, and assist students in pursuing their higher education goals.

Vice-Chancellor's Scholarship: This is the most prestigious scholarship offered by the university. It provides a substantial tuition fee reduction to high-achieving international students who demonstrate outstanding academic achievements and potential. The scholarship is awarded based on academic merit and applicants are automatically considered during the admissions process.

International Law Scholarship: This scholarship is specifically designed for international students applying to the LLB (Hons) in Law program. It provides a significant reduction in tuition fees for the duration of the program. Applicants are assessed based on their academic achievements and potential in the field of law.

Merit Scholarships: The university offers merit scholarships to international students who have demonstrated exceptional academic performance. These scholarships provide a reduction in tuition fees and are awarded based on academic achievements and potential.

Sports Scholarships: The University of Buckingham recognizes the importance of sports and offers scholarships to talented international athletes who wish to pursue their academic and sporting aspirations simultaneously. These scholarships provide financial support to cover a portion of tuition fees and offer additional support for training and competition.

Country-Specific Scholarships: The university offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote diversity and cultural exchange. Eligibility criteria, application requirements, and the value of the scholarships may vary depending on the country-specific scholarship.

Alumni Scholarships: The university values its alumni community and offers scholarships to children of University of Buckingham alumni who choose to study at the university. These scholarships provide a reduction in tuition fees and encourage the continuation of the university's legacy.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

Graduates of the BSc Marketing with Media Communications program at the University of Buckingham are well-prepared to pursue diverse and exciting career opportunities in the fields of marketing, media communications, advertising, and public relations. Equipped with a comprehensive understanding of marketing principles and media strategies, graduates can explore various roles across different sectors. 

Digital Marketing Specialist: With their expertise in digital marketing strategies, graduates can pursue roles as digital marketing specialists. They are responsible for developing and implementing online marketing campaigns, optimizing websites for search engines, managing social media platforms, and analyzing digital analytics to drive engagement and conversions.

Brand Manager: Brand managers oversee the development and execution of branding strategies to enhance brand awareness and customer loyalty. They work closely with advertising agencies, creative teams, and marketing departments to define brand identity, launch new products, and ensure consistent brand messaging across various channels.

Media Planner/Buyer: Media planners and buyers are responsible for selecting the most effective media channels to reach target audiences and negotiating advertising placements with media outlets. Graduates can work for advertising agencies, media companies, or marketing departments, analyzing audience demographics, evaluating media costs, and optimizing media plans to maximize campaign reach and impact.

Public Relations Specialist: Public relations specialists manage the reputation of individuals, organizations, or brands by creating and implementing strategic communication plans. They write press releases, organize events, cultivate media relationships, and respond to public inquiries to build positive public perception and mitigate negative publicity.

Content Marketing Manager: Content marketing managers develop and oversee content marketing strategies to attract and engage target audiences. They are responsible for creating high-quality content such as blog posts, articles, videos, and infographics, optimizing content for SEO, and measuring content performance to drive brand awareness and lead generation.

Market Research Analyst: Market research analysts gather and analyze data to help organizations understand consumer preferences, market trends, and competitive landscapes. They design surveys, conduct focus groups, and analyze market data to provide insights that inform strategic decision-making and product development initiatives.

Social Media Manager: Social media managers are responsible for managing and optimizing social media channels to increase brand visibility, engagement, and customer satisfaction. They develop social media strategies, create content calendars, monitor social media trends, and interact with followers to build brand loyalty and drive conversions.

Advertising Copywriter: Advertising copywriters create compelling and persuasive copy for advertisements, commercials, and marketing campaigns. They collaborate with art directors, designers, and creative directors to develop creative concepts and craft messages that resonate with target audiences and communicate brand value propositions effectively.

Event Coordinator: Event coordinators plan and execute events such as product launches, trade shows, conferences, and corporate meetings. They manage event logistics, coordinate vendors and suppliers, oversee budgeting and scheduling, and ensure that events run smoothly and meet objectives.