BA (Hons) Fashion Design & Marketing

London

 

INTAKE: September

Program Overview

The BA (Hons) Fashion Design & Marketing program at Istituto Marangoni, UK, is a dynamic and innovative course designed for individuals passionate about both the creative and business aspects of the fashion industry. This interdisciplinary program seamlessly integrates fashion design principles with marketing strategies, providing students with a comprehensive understanding of the fashion business landscape.

Curriculum: The curriculum of the BA (Hons) Fashion Design & Marketing at Istituto Marangoni, UK, is carefully crafted to encompass a wide range of topics essential for success in the fashion industry. Students engage in practical design projects alongside theoretical studies in marketing, branding, consumer behavior, trend forecasting, and retail management. This holistic approach equips students with the skills and knowledge to navigate the intersection of design and marketing in the fast-paced world of fashion.

Research Focus: Istituto Marangoni, UK, places a strong emphasis on research within the context of fashion design and marketing. Students are encouraged to explore fashion trends, consumer preferences, market dynamics, and cultural influences through research-based projects and assignments. By conducting in-depth research, students develop insights that inform their design and marketing strategies, allowing them to create innovative and market-driven fashion solutions.

Industry Engagement: The institute fosters close connections with the fashion industry to provide students with valuable opportunities for industry engagement. Through guest lectures, industry-led workshops, internships, and collaborative projects with leading fashion brands, students gain practical insights and real-world experience. This industry engagement ensures that students are well-prepared to meet the demands of the fashion industry upon graduation and establish meaningful connections within the field.

Global Perspective: With its global network of campuses and a presence in fashion capitals worldwide, Istituto Marangoni offers students a truly international perspective on fashion design and marketing. The UK campus, situated in London, exposes students to diverse cultural influences and global industry practices. This global perspective is integrated into the curriculum, providing students with the skills and mindset to thrive in the global fashion market and adapt to the ever-changing landscape of the industry.

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Location

London

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Score

IELTS 6

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Tuition Fee

£ 19500

Undergraduate Entry Requirements

Academic Qualifications: To be eligible for undergraduate programs, international students should have achieved a minimum of 65% or equivalent in their high school or secondary education.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with no less than 21 in each section.
  • PTE: A minimum overall score of 59, with no individual score below 56.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Istituto Marangoni offers various scholarships and financial aid options to support students in their academic journey. 

Istituto Marangoni Scholarships: The institute offers a range of scholarships to outstanding students based on their academic achievements, creative abilities, and potential. These scholarships can provide financial assistance towards tuition fees for undergraduate and postgraduate programs.

Region-Specific Scholarships: Istituto Marangoni also offers scholarships dedicated to students from specific regions or countries. These scholarships aim to promote cultural diversity and provide opportunities for talented individuals from various backgrounds.

Industry-Sponsored Scholarships: Some scholarships at Istituto Marangoni are sponsored by leading companies and organizations within the fashion and design industry. These scholarships are often tied to specific programs or courses and provide financial support to students pursuing studies in those fields.

Merit-Based Scholarships: The institute may offer merit-based scholarships to students who demonstrate exceptional academic performance and creative potential. These scholarships recognize and reward outstanding achievements in the chosen field of study.

Graduates of Istituto Marangoni, UK's BA (Hons) Fashion Design & Marketing program have a diverse range of exciting career paths to explore in the dynamic fashion industry.

Fashion Designer: Graduates can pursue careers as fashion designers, leveraging their creative skills to develop innovative and trendsetting fashion collections. They may work for renowned fashion houses, design studios, or establish their own fashion labels, creating garments that resonate with consumers while incorporating marketing strategies into their designs.

Fashion Marketer: With a deep understanding of both fashion design and marketing principles, graduates can excel in roles as fashion marketers. They can work for fashion brands, retailers, or marketing agencies, developing and implementing marketing strategies to promote fashion products, enhance brand visibility, and drive sales.

Brand Manager: Graduates can pursue careers as brand managers, overseeing the development and maintenance of fashion brands' identities and reputations. They may work closely with design teams to ensure brand consistency across all touchpoints and collaborate with marketing teams to execute brand campaigns that resonate with target audiences.

Retail Buyer: Graduates with a strong understanding of consumer behavior and market trends can pursue careers as retail buyers for fashion brands or retailers. They curate merchandise assortments, negotiate with suppliers, and analyze sales data to make informed buying decisions that align with the brand's aesthetic and target market.

Fashion Merchandiser: Graduates can pursue careers as fashion merchandisers, responsible for planning and executing visual merchandising strategies to enhance the presentation and sales of fashion products. They may work for fashion retailers, department stores, or e-commerce platforms, ensuring that merchandise displays effectively communicate brand messages and engage consumers.

Fashion Public Relations (PR) Specialist: Graduates can pursue careers in fashion public relations, managing communication between fashion brands and the media to generate positive publicity and enhance brand image. They may coordinate fashion shows, press events, and influencer collaborations to garner media coverage and build brand awareness.

Fashion Entrepreneur: Armed with a combination of design and marketing skills, graduates can venture into entrepreneurship by launching their own fashion businesses. Whether as fashion designers, boutique owners, or e-commerce entrepreneurs, they can leverage their creativity and business acumen to carve out a niche in the competitive fashion industry.


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